- You are new to the role and you want to some really quick wins or need to fix the basics
- You keep changing things but your conversion rate is static or declining
- Your analytics reports just show you trends but don’t tell you what to do and in what order
- You think you’re wasting money and time but you don’t know where or why
- You have multiple agencies or internal people telling you that what they’re doing will provide the biggest uplift
- You’re not big enough to afford the big technology systems you need to identify the gaps
- You don’t have enough analyst time so your analytics aren’t useful, they’re just reports you rarely action
- You don’t have enough resource to be able to effectively audit what isn’t working
- You don’t know what to do first, you have no clear indication of the value of doing one thing before another
- You feel like you know things are broken in your ecommerce customer journey but you don’t know where
- You’re under pressure to hit targets but don’t know where to effectively focus budget, time and resource
- You don’t run a 90 day programme of change so when you get to year end you just start over
There you have it, twelve reasons, one for each month of the year as a reminder.
