# Meet the wearecrank Team | Crank Source: https://wearecrank.com/about/team Meet the wearecrank team — SEO specialists who combine technical rigour with commercial focus, keeping strategy and execution connected on every project. --- Meet # Meet the wearecrank Team **The People Behind the Performance.** wearecrank is a team of SEO specialists who combine technical rigour with a genuine belief that good search strategy changes how businesses grow. [Book a Strategy Call ](https://wa.me/447457416922?text=Hi%2C%20I%20read%20about%20the%20wearecrank%20team%20and%20would%20like%20to%20talk.) On this pageContents 1. [The People Behind the Performance](#the-people-behind-the-performance) 2. [Who We Are and How We Work](#who-we-are-and-how-we-work) 3. [Expertise Across Every Growth Lever](#expertise-across-every-growth-lever) 4. [How We Engage With Clients](#how-we-engage-with-clients) 5. [Work With a Team That Owns the Outcome](#work-with-a-team-that-owns-the-outcome) TL;DR wearecrank is a team of SEO specialists who combine technical rigour with a genuine belief that good search strategy changes how businesses grow. * Who wearecrank are and what drives the way we work * The culture and shared standards that shape every project * How our team structure keeps strategy and execution connected * What working with a focused SEO team actually looks like ## The People Behind the Performance ![The People Behind the Performance](/images/seo/about-team-1.webp) wearecrank is not a full-service agency that does SEO on the side. Search is the whole job. That's it. That focus changes everything — how the team thinks, how we talk to clients, how we decide whether the work is actually doing anything. There's no covering for weak SEO with a branding project or a paid campaign. It either works or it doesn't. Everyone here knows that. The team is built around people who take the craft seriously, without the ego that usually tags along with it. No wall between strategy and execution. The person writing the recommendation is the same person who sees it through — so nothing important gets softened or lost as it moves between hands. That matters more than most clients expect. SEO advice that never makes it cleanly into production isn't a strategy. It's expensive documentation. We care about the full chain: audit, implementation, measurable outcome. That's not a value written on a wall somewhere. It's just how people here actually work. There's a shared conviction here that SEO done properly isn't a bolt-on. It's a core part of how a business builds visibility and earns traffic — compounding over time, not spiking and fading. If you want to understand the thinking behind that, the [about page](/about) is the right place to start. ## Who We Are and How We Work ![Who We Are and How We Work](/images/seo/about-team-2.webp) Wearecrank is a specialist SEO agency. Everyone here works in SEO — not as one service among many, but as the entire focus. No account managers relaying briefs between departments. No generalist consultants picking up SEO work between branding projects and paid media retainers. Just people who do this work every day, and have done for years. > Specialisation matters in SEO because the discipline is deep. Generalist agencies spread attention across channels; we put all of ours into search, which means our team builds sharper instincts and catches things others miss. That focus compounds. The team is structured around disciplines — technical SEO, content strategy, digital PR, analytics — but they work together on every account, not in silos. When a technical issue is suppressing content performance, or a link-building campaign needs to be shaped by keyword strategy, those conversations happen fast and internally. No handover process slowing things down. The working philosophy is simple: understand the business problem first, then build the SEO strategy around it. Rankings and traffic are outputs. Not goals in themselves. The real question is what commercial outcome a client actually needs — and the strategy gets built backwards from there. That shapes how briefs are written, how priorities get set, and how performance gets reported. What makes the team distinctive is not a proprietary process or a clever framework. It is the quality of thinking applied to each problem. Most SEO challenges are not novel. We see the same patterns constantly. But the rigour of the diagnosis and the standard of execution are what separate a campaign that moves numbers from one that stalls. > We put all of our attention into search, which means our team builds sharper instincts and catches things others miss. #### How the team operates Specialist disciplines. Collaborative execution. Commercial focus first. Every person on the team works in SEO, every day — which means faster diagnosis, cleaner strategy, and work that is built to perform. ## Expertise Across Every Growth Lever ![Expertise Across Every Growth Lever](/images/seo/about-team-3.webp) The Crank team is built on one principle: growth marketing requires people who have actually done the work. Not managed it from a distance. Not advised on it theoretically. Done it. Every person carries deep, hands-on experience in a specific discipline. And those disciplines are designed to work together. So when you work with us, you're not getting generalists stretched thin across everything. You're getting specialists — paid media, demand generation, marketing measurement, and senior strategic leadership — operating as a coordinated unit rather than a loose collection of contractors. #### Core Capability Areas 📈 #### Paid Media Specialists in paid search, paid social, and programmatic. We build and manage campaigns that are tied to revenue outcomes, not vanity metrics. 🎯 #### Demand Generation From top-of-funnel awareness through to pipeline creation, our demand gen team builds programmes that fill your funnel with the right people. 📊 #### Measurement & Attribution We build tracking infrastructure, attribution models, and reporting frameworks that give you a clear, honest picture of what's working. 🧭 #### Fractional CMO Senior marketing leadership without the full-time hire. Our fractional CMOs embed into your business to set strategy, align teams, and drive results. This structure isn't accidental. Modern B2B marketing runs across paid channels, organic demand, data infrastructure, and executive decision-making — all at once. Each of those areas demands its own body of knowledge. A good paid media person thinks differently to a good attribution person. We've built a team where that depth exists in every lane, not just at the top level. Our [paid media](/b2b-marketing/paid-media-b2b) practice goes well beyond campaign management. The team works across the full paid ecosystem: audience strategy, creative direction, bid management, landing page performance, and revenue attribution. The goal is always the same. Paid spend you can actually justify. At the strategic end, our [fractional CMO](/fractional-cmo) offering exists because most growing businesses need experienced marketing leadership before they're ready — financially or structurally — to hire full-time. Our fractional CMOs have run marketing functions at scale. They embed directly into your business and bring that experience from day one. #### Skills and Disciplines Within the Team * Google Ads and Microsoft Ads management * Paid social across Meta, LinkedIn, and TikTok * SEO strategy and technical implementation * Content strategy and editorial planning * Marketing automation and CRM integration * Attribution modelling and data layer build * GA4 configuration and reporting * Pipeline and revenue reporting * Go-to-market strategy * Marketing team structure and hiring advisory Across every discipline, the standard stays the same: work that traces back to business outcomes. That's the difference between a capable specialist and someone who's genuinely useful to a marketing function. We aim to be the latter. ## How We Engage With Clients Working with an SEO agency should feel like an extension of your team. Not a black box that sends a PDF once a month and calls it reporting. From day one, we follow a structured engagement model. Transparent work, clear priorities, consistent delivery. Here's how that looks in practice. #### Our Client Engagement Stages Week 1–2 #### Onboarding and Discovery We meet your key stakeholders, audit your existing SEO position, and align on business goals. This gives us the context we need before any work begins. Week 3–4 #### Strategy and Prioritisation We present a roadmap built around your specific situation — covering technical fixes, content opportunities, and link acquisition in order of likely impact. Month 2 #### Execution Begins The team moves into active delivery. Tasks are tracked, owners are assigned, and you have visibility over what is being worked on and why. Month 3 Onwards #### Ongoing Delivery and Reporting Regular check-ins replace guesswork. We report on progress against agreed KPIs, flag emerging opportunities, and adapt the plan as the search landscape shifts. Quarterly #### Strategic Review Every quarter, we step back from day-to-day execution to assess performance, reassess priorities, and make sure the strategy still fits where your business is heading. Every stage has a named point of contact on our side. You will not be handed off to a junior account manager who wasn't in the room when your strategy was built. The people who plan the work are the people doing it — and the people answering for it. #### Accountability Is Built In We do not separate strategy from delivery. The team members who set your roadmap are responsible for executing it — so there is no gap between what was agreed and what gets done. We hear the same frustrations from clients who've worked with other agencies before us. Strategies that looked great on paper and went nowhere. Recommendations sitting in a Google Doc for six months. Reporting that showed rankings but never explained what was actually driving them — or not. That's what we structure our engagement to avoid. So what actually goes wrong with most agency relationships? Usually it's what happens after the strategy document is signed off. The document itself is fine. What follows it isn't. If you want to understand what this looks like for your business specifically, the best starting point is a conversation. ### Talk to the Team About Your SEO Tell us where you are and what you are trying to achieve. We will give you an honest view of what is possible. [Get in Touch](/contact) ## Work With a Team That Owns the Outcome Good SEO doesn't happen by accident. It happens because someone takes responsibility for it — and keeps taking responsibility, month after month. At Crank, everyone on the team is commercially focused. Not rankings-obsessed. Commercially focused. That means we care whether the work actually moves the needle on traffic, leads, and revenue. Not just whether a keyword climbed three positions. That focus shapes everything. How we prioritise, what we flag, what we push back on. None of it is arbitrary. It all comes back to whether the work is driving something real for your business. You won't get handed off to a junior account manager after the kick-off call. The people you speak to are the people doing the work. They know your account, they know your sector, and because there's no layer of account handlers sitting between strategy and execution, nothing gets lost in translation. We're also pretty direct. If something isn't working, we'll tell you. If a tactic doesn't make sense for where your business is right now, we'll say that — instead of just running the playbook. Our job is to give you an honest read on what's possible. Not to tell you what sounds good in a monthly report. This is the kind of team you want when the work actually matters. If you're looking for an SEO partner that's accessible, straight-talking, and genuinely invested in your results, [get in touch](/contact) and let's talk about what you're trying to achieve. ### Talk to Our SEO Team Today Tell us about your business and goals. We'll give you a straight answer about how we can help. [Get in Touch](/contact) You might also find helpful [AboutAbout wearecrankLearn more about who we are and the thinking behind the way we work.](/about)[B2B MarketingOur SEO ServicesExplore the full range of SEO services we offer to help businesses grow.](/b2b-marketing)[Case StudiesSEO Case StudiesSee how we've delivered measurable results for clients across different sectors.](/case-studies)[Growth SquadHow We WorkUnderstand our engagement model and what working with wearecrank actually looks like.](/growth-squad-pod/how-it-works) [Back to About wearecrank](/about)