# Marketing Readiness Assessment | Crank

Source: https://wearecrank.com/assessment

A fifteen-minute diagnosis, built from twenty-seven account audits. Find out what you can't currently see about your own marketing.

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# What can't you see about your own marketing?

A fifteen-minute diagnosis, built from twenty-seven account audits and ten years of what we find before the money goes in. No sales call. No email required.

Start the assessment

[What this is built on](#built-on)

## Most marketing problems aren't strategic. They're invisible.

Over ten years we've audited twenty-seven accounts before taking over their advertising — retail brands, service businesses, companies selling through a sales team. Different sectors, different decades.

We found the same things wrong almost every time. Not sophisticated things. Whether the action that defines success is being counted correctly. Whether a business can tell a new customer from a returning one. Whether the website takes the money.

In ten of eleven retail accounts, the single action defining success was recorded wrongly. Every one of those businesses was making confident decisions on the numbers that came out of it — and nothing in the advertising platform looked wrong. Campaigns ran. Budgets spent. Reports arrived with numbers in them.

This assessment is built to find that class of problem, in your business, from fifteen questions you can answer without looking anything up.

## What you get

### The one thing that matters most

Not a list of everything imperfect. The single finding that determines whether the rest of your numbers can be trusted — and why it outranks the others.

### Where you actually stand

Your position across four areas, with the honest version stated plainly. If you're doing good work you can't currently prove, we'll say that.

### What your budget should produce

What your spend realistically returns in your kind of business — drawn from real accounts, with the sample sizes shown. Not an industry benchmark, which for reasons the result explains is close to meaningless.

### Three things to do next

Ordered so the first one makes the second measurable. Each with a rough sense of effort — an afternoon, a week, a project — and what it unlocks.

## Questions a marketing director can answer from memory.

Nothing technical. No logins, no reports to dig out, no need to ask the agency. If you don't know the answer to something, say so — several of the questions are worth asking precisely because "I don't know" is the most useful answer you can give. It tells us exactly where the gap is.

Fourteen or fifteen questions depending on how you sell. Around fifteen minutes.

## What it's built on

**Twenty-seven audited engagements, 2016 to 2026.** Carried out before we took each account on, so they describe what businesses look like when they arrive rather than what we did afterwards.

**Live performance data from the accounts we run**, across retail and lead generation, in multiple markets and currencies.

**Every figure traced to a source.** Each number in your result comes from a specific document or a specific database record, not from memory or from a report someone else published. That is unusual enough to be worth saying.

## What happens to your answers

**No email needed to see your result.**We'll offer to send it, because people get interrupted. You can skip that and still see everything.

**No cookies.**This site doesn't use them, and neither does this. Your progress lives in the web address, so you can close the tab and come back to it.

**Your answers are kept for thirty days and then deleted.** If you give us an email address, that goes with them.

**We publish the pattern, never the person.**Once enough people have answered, we'll publish what proportion of businesses can produce a cost per sale they'd defend — because nobody currently does. Your individual answers are never part of anything published.

Fifteen questions. No email required.

Start the assessment