# B2B Marketing & Growth | Crank Source: https://wearecrank.com/b2b-marketing Most agencies run your campaigns. We run your campaigns and build everything they need to convert. B2B lead generation and AI-powered production from one team. --- B2B Marketing # B2B Marketing & Growth Most agencies run your campaigns. We run your campaigns and build everything they need to convert. [ Talk to Wearecrank](https://wa.me/447457416922?text=b2b%20marketing)[Get in touch](/contact) B2B marketing has two jobs. Drive demand - get your brand in front of the right buyers at the right time. And convert that demand - turn clicks into leads your sales team actually wants to talk to. Most agencies do one of those jobs. We do both. ![](/images/man-in-middle.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) ## Two sides of the same engine [PerformanceB2B Lead GenerationCampaign strategy, media buying and optimisation across LinkedIn, Google, Meta and more. Targeting built around your ideal customer profile. Creative tested against real conversion data. CRM integration so every lead connects to pipeline. Attribution so you know exactly what's working.Explore B2B Lead Generation ](/b2b-marketing/lead-generation)[Crank.aiProductionCrank.aiAI-powered marketing production, fully managed. Landing pages, SEO content, ad creative and video scripts - built to brand, loaded into HubSpot, ready to go. No IT team. No developers. No delays.Explore Crank.ai Production ](/b2b-marketing/crank-ai) ## Why both sides matter A campaign without a landing page is wasted spend. A landing page without traffic is wasted effort. We connect the two - campaigns that drive demand, and content that converts it. When you work with Crank on both sides, the gap disappears. Your pages are live before your ads go live. Your SEO content targets the same keywords your paid campaigns run on. Your ad creative is built to the same spec as your landing page messaging. Everything works together. Want to understand the discipline behind this? [Read our guide to B2B performance marketing](/b2b-marketing/performance-marketing) and how we approach attribution, channels and measurement. Or go deeper with our [B2B performance marketing strategy guide](/b2b-marketing/performance-marketing/strategy). To understand how we create demand - not just capture it - read our guide to [B2B demand generation](/b2b-marketing/demand-generation) and the full breakdown of [B2B marketing attribution models](/b2b-marketing/marketing-attribution). For a deeper look at specific channels, see our guides to [Google Ads for B2B](/b2b-marketing/google-ads-b2b), [LinkedIn Ads for B2B](/b2b-marketing/linkedin-ads-b2b), and [attribution models explained](/b2b-marketing/attribution-models-explained). Crank Tools ### See your pipeline in Crank Engine Every client gets our own reporting platform as standard - campaign performance, creative testing, and attribution, updated automatically. Explore a live sample dashboard before you talk to us. [See the live demo ](/live-demo) ## Proven results for B2B brands #### Saïd Business School Generated 40% more leads while reducing media spend by 8% #### Amplience Achieved 26× lead growth with a 69% reduction in cost per lead #### Integrated Finance Lowered cost per lead by 47% while generating £430k+ in pipeline value #### Louisa Webb Aesthetic Solutions Improved lead quality by 60% while maintaining cost per lead Evidence From B2B Accounts ## What the account audits showed for B2B lead generation, sourced and figure-traced. [![Financial technology case study: Sixty-Four Enquiries, £3,000 of Spend, and £360,000 of Opportunity](/images/case-studies/fintech.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Financial technologySixty-Four Enquiries, £3,000 of Spend, and £360,000 of OpportunityAnonymised account · 2022](/case-studies/fintech-first-campaign-opportunity-value-2022)[![Speciality chemicals case study: What a Business's First Digital Campaign Actually Costs to Build](/images/case-studies/speciality-chemicals.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Speciality chemicalsWhat a Business's First Digital Campaign Actually Costs to BuildAnonymised account · 2025](/case-studies/speciality-chemicals-first-time-advertiser-2025)[![Data infrastructure software case study: A Two-Year B2B Programme, and the Same Finding Twice](/images/case-studies/data-infrastructure.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Data infrastructure softwareA Two-Year B2B Programme, and the Same Finding TwiceAnonymised account · 2025–2026](/case-studies/data-infrastructure-b2b-two-year-programme)[![Social impact software case study: The Channel That Looked Eight Times Cheaper and Was a Third More Expensive](/images/case-studies/social-impact-software.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Social impact softwareThe Channel That Looked Eight Times Cheaper and Was a Third More ExpensiveAnonymised account · 2026](/case-studies/social-impact-software-qualification-2026)[![Commerce software case study: The Month a Quarter of the Traffic Disappeared and Enquiries Tripled](/images/case-studies/commerce-software.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Commerce softwareThe Month a Quarter of the Traffic Disappeared and Enquiries TripledAnonymised account · 2020](/case-studies/commerce-software-integrated-campaign-2020) [Take our assessment ](/assessment)[Read our case studies](/case-studies) ## How we work ### Focused on your business No one-size-fits-all. The uniqueness of each business makes targeting, measurement and optimisation critical. ### Never automated Set and forget doesn't work. We understand your audiences, channels and content dynamics and adjust accordingly. ### Data led Gut feel is good, but data-led insights are great. Data informs and validates every marketing action. ### Outcome obsessed Impressions and sessions are useful context, but never the goal. Quality leads and profitable revenue are what we measure. ## Ready to build your B2B growth engine? [ Talk to Wearecrank](https://wa.me/447457416922?text=b2b%20marketing)[Get in touch](/contact)[Explore B2B Marketing](/b2b-marketing/performance-marketing) ## In this section [Performance MarketingPaid media strategy, budgeting, and measurement for B2B teams.](/b2b-marketing/performance-marketing)[Lead GenerationChannel strategy and quality control for B2B lead generation.](/b2b-marketing/lead-generation)[Demand GenerationBuilding pipeline before a buyer starts actively searching for you.](/b2b-marketing/demand-generation)[Marketing AttributionAttribution models and measurement approaches for long B2B cycles.](/b2b-marketing/marketing-attribution)[Google Ads for B2BSearch advertising strategy for B2B demand capture.](/b2b-marketing/google-ads-b2b)[LinkedIn Ads for B2BPaid social strategy built around the LinkedIn B2B audience.](/b2b-marketing/linkedin-ads-b2b)[B2B Paid MediaCross-channel paid media planning for B2B marketing teams.](/b2b-marketing/paid-media-b2b)[Crank AIAI-assisted marketing production, from landing pages to ad creative.](/b2b-marketing/crank-ai)