# Video Scripts - Crank.ai | Crank

Source: https://wearecrank.com/b2b-marketing/crank-ai/video-scripts

Three script concepts per brief. Written for the platform, the audience and the commercial goal. Ready to hand to your production team. From £250 per brief.

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Crank.ai

# The hardest part of video is knowing what to say.   
We solve that.

Crank.ai produces three script concepts per brief. Written for the platform, the audience and the commercial goal. Ready to hand straight to your video production team.

[ Talk to Wearecrank](https://wa.me/447457416922?text=video%20scripts)[See pricing](/b2b-marketing/crank-ai/pricing)

## What's Included in Every Video Script

* 3 script concepts per brief - different angles, same goal
* Written for the target platform and format
* Audience-specific message and tone
* Clear call to action built into each script
* Scene or shot direction notes included where relevant
* Approximate duration indicated per script
* One round of revisions included
* Delivered as a document ready for production

## What We Write Scripts For

### LinkedIn video ads

Short-form, direct-response scripts designed to stop the scroll and drive action. Typically 30 - 60 seconds.

### Product explainers

Scripts that explain what you do, who it's for and why it matters. Typically 60 - 90 seconds.

### Testimonial and case study structures

Question frameworks and narrative structures for customer story videos.

### Awareness and thought leadership

Longer-form scripts for content that builds authority and trust with your ICP.

Tell us the format, the audience and the goal. We'll produce three concepts and let you choose the direction.

## Aligned with Your Campaign Strategy

If you're running B2B campaigns through [Crank's lead generation service](/b2b-marketing/lead-generation), we align video scripts to the same messaging framework as your campaign creative - so your video content reinforces what your ads are saying.

[Explore B2B lead generation ](/b2b-marketing/lead-generation)

## Unit Rates and Tiers

Unit rate: £250 per script brief (3 concepts included, one round of revisions)

| Tier    | Monthly   | Scripts included |
| ------- | --------- | ---------------- |
| Starter | £1,500/mo | 1 script brief   |
| Growth  | £2,500/mo | 1 script brief   |
| Scale   | £5,000/mo | 2 script briefs  |

[See full pricing ](/b2b-marketing/crank-ai/pricing)

## Frequently Asked Questions

### What do you need to brief a script?

Platform, audience, commercial goal, key message, approximate duration, and any existing brand messaging or tone guidance.

### How long does production take?

Typically 3 - 5 working days from brief to delivery.

### Do you produce the video itself?

No - we produce the scripts. You take those to your video production team, in-house resource or a freelance videographer.

### Can we brief more than one script type per month?

Yes. Each script brief is one unit - you can use your monthly allowance on one format or split it across multiple if you're on Growth or Scale tier.

### What if none of the three concepts work for us?

One round of revisions is included. If you need a complete re-brief, we'll discuss what additional production would cost.

## Make Video Production Simple

[ Talk to Wearecrank](https://wa.me/447457416922?text=video%20scripts)[Get in touch](/contact)[Back to Crank.ai](/b2b-marketing/crank-ai)

[← Back to Crank.ai](/b2b-marketing/crank-ai)|[B2B Marketing & Growth](/b2b-marketing)

[Back to Crank AI](/b2b-marketing/crank-ai)

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