Crank.ai produces three script concepts per brief. Written for the platform, the audience and the commercial goal. Ready to hand straight to your video production team.
Short-form, direct-response scripts designed to stop the scroll and drive action. Typically 30–60 seconds.
Scripts that explain what you do, who it's for and why it matters. Typically 60–90 seconds.
Question frameworks and narrative structures for customer story videos.
Longer-form scripts for content that builds authority and trust with your ICP.
Tell us the format, the audience and the goal. We'll produce three concepts and let you choose the direction.
If you're running B2B campaigns through Crank's lead generation service, we align video scripts to the same messaging framework as your campaign creative — so your video content reinforces what your ads are saying.
Explore B2B lead generationUnit rate: £250 per script brief (3 concepts included, one round of revisions)
| Tier | Monthly | Scripts included |
|---|---|---|
| Starter | £1,500/mo | 1 script brief |
| Growth | £2,500/mo | 1 script brief |
| Scale | £5,000/mo | 2 script briefs |
Platform, audience, commercial goal, key message, approximate duration, and any existing brand messaging or tone guidance.
Typically 3–5 working days from brief to delivery.
No — we produce the scripts. You take those to your video production team, in-house resource or a freelance videographer.
Yes. Each script brief is one unit — you can use your monthly allowance on one format or split it across multiple if you're on Growth or Scale tier.
One round of revisions is included. If you need a complete re-brief, we'll discuss what additional production would cost.