Great B2B marketing isn't about clicks —
it's about qualified leads your sales team actually wants to talk to.
We build lead generation campaigns that deliver measurable pipeline value. Data-driven targeting, conversion-focused creative, and full CRM integration so every pound of media spend connects to revenue.
Chat now on WhatsAppServices for B2B Lead Generation
ICP Targeting Across LinkedIn, Search and Meta
Reach the right decision-makers with precision. We build audience strategies based on your ideal customer profile — not broad demographics — ensuring your budget reaches buyers ready to convert.
Lead Gen Campaigns & Offer Strategy
The offer makes or breaks B2B conversion. We design lead magnets, demos and content offers that resonate with your ICP and create genuine sales opportunities.
Creative & Messaging Testing
Systematic testing that lowers cost per lead. Our creative strategists align messaging to your buyer's pain points, testing variations to find what drives the highest quality leads.
CRM Integration & Lead Qualification
Connect marketing to revenue. We integrate campaigns with HubSpot, Salesforce or Pipedrive, implementing lead scoring and qualification workflows that filter noise and prioritise hot prospects.
Multi-Touch Attribution & Dashboards
Understand the full buyer journey. We track leads across multiple touchpoints, building attribution models and dashboards that show which channels and campaigns drive pipeline and revenue.
Need the pages too?
Running campaigns is only half the job. Your landing pages, ad creative and SEO content need to work just as hard as your media spend. That's what Crank.ai is built for — AI-powered production that builds everything your campaigns point to, fully managed, HubSpot-ready.
See Crank.ai production plans
Proven Results
Trusted by: Saïd Business School, Amplience, Mitsubishi Chemical, Boston Scientific, Samsung, Tata Communications, Integrated Finance, The University of Law, Rayobyte
Saïd Business School
Generated 40% more leads while reducing media spend by 8%.
Amplience
Achieved 26× lead growth with a 69% reduction in cost per lead.
Integrated Finance
Lowered cost per lead by 47% while generating £430k+ in pipeline value.
Louisa Webb Aesthetic Solutions
Improved lead quality by 60% while maintaining cost per lead.
How We Work
Discover
We audit your pipeline data, existing channels, lead quality and sales feedback to understand what's working and where opportunities exist.
Design
We map offers to your ICP, identify the best channels and audiences, and develop creative strategies that speak to buyer pain points.
Deliver
Launch, learn and scale. We continuously optimise campaigns based on lead quality and pipeline contribution, doubling down on what fills your pipeline.
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Frequently Asked Questions
What makes Crank different?
We combine data science with creative testing to prioritise actions that actually grow your revenue — not vanity metrics. Every recommendation is backed by evidence, and every campaign is measured to profit.
What budgets do you work with?
From ~£10k to £500k+ per month in media spend. We scale our approach to match your business stage and growth objectives.
How fast will we see results?
Many clients see measurable improvement within the first 30 days once tracking infrastructure and testing are live. Complex accounts may take longer, but we prioritise quick wins while building for long-term growth.
How long does it take to launch campaigns?
Typically 2–4 weeks from agreement, depending on your CRM integration and tracking setup.
Can you work with our existing agency or in-house team?
Yes. We can lead or support depending on your requirements. We're flexible and work alongside existing agency relationships.
How do you measure lead quality?
We integrate with your CRM to track leads through to pipeline and revenue. Quality is measured by how many leads become sales conversations — not just form fills.
What if our ICP isn't clearly defined yet?
That's common and we help with it in discovery. We work with you and your sales team to define your ideal customer profile based on who actually converts.
Can you guarantee results?
We can't guarantee specific numbers, but we guarantee our approach — data-driven decisions, continuous testing and transparent reporting. Our track record speaks for itself.
Generate qualified leads today
Stop wasting budget on unqualified clicks. Start building a pipeline your sales team will thank you for.