Search intent is the most powerful buying signal in B2B marketing. A buyer typing "B2B software for [problem]" is already in market. Google Ads captures that intent — if your campaigns are structured correctly and your landing pages are built to convert. Most B2B Google campaigns underperform because they're set up for volume, not quality. We build for pipeline.
Chat now on WhatsAppWe research and map keywords by intent stage — awareness, consideration and decision. We prioritise high-intent commercial terms and competitor searches where buyers are actively evaluating options.
We structure campaigns around your ICP, your offers and your funnel stages. Tightly themed ad groups, relevant ad copy and quality score optimisation so your budget goes further.
We write and test ad copy that speaks to buyer pain points, not product features. Headline, description and extension testing to improve click-through rate and lead quality.
B2B Google campaigns waste significant budget on irrelevant traffic without disciplined negative keyword management. We build and maintain negative keyword lists that protect your spend.
Manual bidding, target CPA and target ROAS — we choose the right strategy for your campaign maturity and budget. Active daily management to maintain efficiency as market conditions change.
We implement conversion tracking that connects ad spend to actual pipeline — not just form fills. CRM integration means we know which keywords and campaigns drive revenue, not just leads.
Search campaigns perform significantly better with dedicated landing pages that match the keyword and ad copy the buyer clicked. Crank.ai builds conversion-optimised landing pages loaded directly into HubSpot — ready before your campaigns go live.
See landing page production40% more leads with 8% less media spend across paid channels.
47% reduction in cost per lead while growing pipeline to £430k+.
It depends on your market and keyword competition. We recommend a minimum of £2,000–3,000 per month in ad spend for B2B campaigns to generate enough volume to optimise. We'll advise on realistic budgets based on your keyword landscape.
Through keyword intent mapping, negative keyword management, landing page relevance and CRM integration. We track leads to pipeline and feed that data back into campaign optimisation.
Yes — and the combination is often more powerful than either channel alone. LinkedIn builds awareness and captures active buyers. Google captures in-market intent. We manage both and attribute pipeline across channels.
Our B2B Google Ads service focuses on search and display. For Shopping, see our B2C Ecommerce service.