# Google Ads for B2B Lead Generation | Crank

Source: https://wearecrank.com/b2b-marketing/lead-generation/google-ads

Your buyers are searching for what you sell right now. Google Ads built for pipeline, not volume. Keyword strategy, bid management, CRM-connected attribution.

---

# Your buyers are searching for what you sell   
right now.

Search intent is the most powerful buying signal in B2B marketing. A buyer typing "B2B software for \[problem\]" is already in market. Google Ads captures that intent - if your campaigns are structured correctly and your landing pages are built to convert. Most B2B Google campaigns underperform because they're set up for volume, not quality. We build for pipeline.

[ Talk to Wearecrank](https://wa.me/447457416922?text=google%20ads)[Get in touch](/contact)

## What We Do

This is how we run Google Ads inside a lead generation programme. For [our wider Google Ads approach for B2B](/b2b-marketing/google-ads-b2b), including strategy beyond lead gen, see the full guide.

### Keyword strategy built around buying intent

We research and map keywords by intent stage - awareness, consideration and decision. We prioritise high-intent commercial terms and competitor searches where buyers are actively evaluating options.

### Campaign structure and account build

We structure campaigns around your ICP, your offers and your funnel stages. Tightly themed ad groups, relevant ad copy and quality score optimisation so your budget goes further.

### Ad copy and extension testing

We write and test ad copy that speaks to buyer pain points, not product features. Headline, description and extension testing to improve click-through rate and lead quality.

### Negative keyword management

B2B Google campaigns waste significant budget on irrelevant traffic without disciplined negative keyword management. We build and maintain negative keyword lists that protect your spend.

### Bid strategy and budget management

Manual bidding, target CPA and target ROAS - we choose the right strategy for your campaign maturity and budget. Active daily management to maintain efficiency as market conditions change.

### Conversion tracking and attribution

We implement conversion tracking that connects ad spend to actual pipeline - not just form fills. CRM integration means we know which keywords and campaigns drive revenue, not just leads.

## Need the landing pages too?

Search campaigns perform significantly better with dedicated landing pages that match the keyword and ad copy the buyer clicked. [Crank.ai](/b2b-marketing/crank-ai) builds conversion-optimised landing pages loaded directly into HubSpot - ready before your campaigns go live.

[See landing page production ](/b2b-marketing/crank-ai/landing-pages)[Google Ads strategy guide ](/b2b-marketing/google-ads-b2b)

## Google Ads Results for B2B Clients

### Saïd Business School

40% more leads with 8% less media spend across paid channels.

### Integrated Finance

47% reduction in cost per lead while growing pipeline to £430k+.

## Frequently Asked Questions

### What budget do I need for Google Ads?

It depends on your market and keyword competition. We recommend a minimum of £2,000 - 3,000 per month in ad spend for B2B campaigns to generate enough volume to optimise. We'll advise on realistic budgets based on your keyword landscape.

### How do you improve lead quality from Google?

Through keyword intent mapping, negative keyword management, landing page relevance and CRM integration. We track leads to pipeline and feed that data back into campaign optimisation.

### Can Google Ads work alongside LinkedIn?

Yes - and the combination is often more powerful than either channel alone. LinkedIn builds awareness and captures active buyers. Google captures in-market intent. We manage both and attribute pipeline across channels.

### Do you handle Shopping campaigns?

Our B2B Google Ads service focuses on search and display. For Shopping, see our B2C Ecommerce service.

## Capture in-market B2B buyers today

[ Talk to Wearecrank](https://wa.me/447457416922?text=google%20ads)[Get in touch](/contact)[Back to Lead Generation](/b2b-marketing/lead-generation)

[Back to Lead Generation](/b2b-marketing/lead-generation)

## More on Lead Generation

[LinkedIn Ads for B2B Lead GenerationTargeting, formats, and budget guidance for LinkedIn lead gen.](/b2b-marketing/lead-generation/linkedin-ads)[Improving B2B Lead QualityWhy lead volume without qualification wastes sales team time.](/b2b-marketing/lead-generation/lead-quality)