# Ecommerce Website Optimization | Crank Source: https://wearecrank.com/b2c-ecommerce Optimize your ecommerce website for paid media, creative testing, and LTV strategies across Meta, Google, and TikTok. --- B2C Ecommerce Revenue # Ecommerce Website Growth That Delivers Profitable Results. Performance marketing should add profit, not just spend. We help D2C brands grow revenue efficiently by focusing on metrics that matter - ROAS, customer lifetime value, and sustainable profitability. [ Talk to Wearecrank](https://wa.me/447457416922?text=b2c%20business)[Get in touch](/contact) Most agencies chase impressions. We chase positive outcomes. No vanity metrics, just measurable growth. ## Services for eCommerce ### Paid Media Across Meta, Google, TikTok & Shopping Multi-channel campaigns engineered for ROI. We test, scale, and optimise across platforms based on what actually drives profitable sales - not industry hype. ### Creative Testing & Audience Expansion Winning creative is the difference between profitable and break-even campaigns. We systematically test variations, iterate on winners, and expand audiences without tanking performance. ### Profit-Level ROAS & Server-Side Tracking Measure what matters. We implement server-side tracking and profit-based attribution so you see true ROAS - not inflated pixel data that ignores product margins and returns. ### LTV, Retention & Lifecycle Strategy Sustainable growth comes from repeat customers. We build retention strategies, reactivation campaigns, and lifecycle marketing that increases customer lifetime value. ![](/images/shoppers.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) ## Proven Results for eCommerce Brands Trusted by: Parkdean Resorts, National Express, Samsung, The Big Issue, Pentland Group, Hotter Shoes, Liberty London, Get The Label ### Berghaus (Pentland Group) Recovered £125k in lost revenue and delivered 60% year-on-year growth ### Audi Identified £120M+ revenue opportunity through funnel and attribution analysis ### Health & Beauty Client Achieved 300% conversion uplift with 20% increase in average order value Crank Tools ### See your revenue in Crank Engine Every client gets our own reporting platform as standard - daily spend and revenue, product-level ROAS, and creative testing, updated automatically. Explore a live sample dashboard before you talk to us. [See the live demo ](/live-demo) ## How We Work for eCommerce 1 ### Analyse We audit your tracking setup, review product performance, analyse audience segments, and identify opportunities in your funnel and creative. 2 ### Optimise Fix what's broken. We iterate on creative, optimise bidding strategies, improve landing pages, and focus spend on your highest-margin products and audiences. 3 ### Scale Grow profitably. Once we've proven what works, we scale spend systematically while maintaining ROAS and protecting profit margins. Evidence From Ecommerce Accounts ## What the account audits showed for ecommerce brands, sourced and figure-traced. [![Luxury department store case study: A Growing Top Line Was Hiding a Worsening Unit Cost](/images/case-studies/luxury-department-store.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Luxury department storeA Growing Top Line Was Hiding a Worsening Unit CostAnonymised account · 2022](/case-studies/luxury-department-store-behavioural-2022)[![Gaming case study: Ten Things Wrong, None Visible From Inside the Advertising Platform](/images/case-studies/gaming.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)GamingTen Things Wrong, None Visible From Inside the Advertising PlatformAnonymised account · 2026](/case-studies/gaming-full-audit-2026)[![Men's grooming case study: The Account Where 'At Best a Guess' Was the Verdict on Attribution](/images/case-studies/mens-grooming.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Men's groomingThe Account Where 'At Best a Guess' Was the Verdict on AttributionAnonymised account · 2017](/case-studies/mens-grooming-attribution-2017)[![Beauty and home fragrance case study: The Retailer Whose Cheapest Clicks Were Its Most Expensive Sales](/images/case-studies/home-fragrance-retail.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Beauty and home fragranceThe Retailer Whose Cheapest Clicks Were Its Most Expensive SalesAnonymised account · 2016](/case-studies/beauty-home-fragrance-measurement-2016)[![Beauty and home fragrance case study: The Site Relaunch That Cost Half the Revenue While Traffic Barely Moved](/images/case-studies/home-fragrance-ecommerce.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax)Beauty and home fragranceThe Site Relaunch That Cost Half the Revenue While Traffic Barely MovedAnonymised account · 2018](/case-studies/beauty-home-fragrance-replatform-2018) [Take our assessment ](/assessment)[Read our case studies](/case-studies) ![Your Number's Up! book by Ben Salmon, Peter Abraham and Tim Shaw, with a foreword by Avinash Kaushik](/images/your-numbers-up-book.jpg?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) We Wrote the Book on Ecommerce Measurement ## Your Number's Up! Getting a grip on data and measurement to accelerate your ecommerce sales - written by our co-founders and featuring a foreword by analytics pioneer Avinash Kaushik. Every business should understand its 'Contribution from Digital' number. The book outlines the metrics that matter, what they mean, and how to act on them - the exact measurement-first approach we bring to growing your store profitably. [Get the book ](https://shop.wearecrank.com/products/your-numbers-up) ## Frequently Asked Questions ### What makes Crank different? We combine data science with creative testing to prioritise actions that actually grow your revenue - not vanity metrics. Every recommendation is backed by evidence, and every campaign is measured to profit. ### Do you work with B2B and eCommerce? Yes. We have specialist teams with deep expertise in both B2B lead generation and eCommerce growth. ### What budgets do you work with? From \~£10k to £500k+ per month. We scale our approach to match your business stage and growth objectives. ### How fast will we see results? Many clients see measurable improvement within the first 30 days once tracking infrastructure and testing are live. Complex accounts may take longer, but we prioritise quick wins while building for long-term growth. ### How long does it take to launch campaigns? Typically 1 - 3 weeks from agreement, depending on tracking complexity. We fix data gaps in the audit phase, then move into testing and scaling. ### Do you provide creative support? Yes. Our creative team produces copy, design, video, and UGC-style assets, and we systematically test to improve ROAS and average order value. ### How do you measure true ROAS? We use server-side tracking and profit-level attribution that accounts for product margins, shipping costs, and returns - so you see true return on ad spend, not inflated pixel data. ### Can you work with our existing team or agency? Yes. We can lead, support, or co-manage. We're flexible and work with in-house teams or alongside existing agency relationships. ### What if our tracking is broken? That's common. Week 1 is always about fixing the data layer. We don't optimise without clean data - we get your tracking right first. ### What if we have high return rates? We build post-purchase ROAS models that net out refunds and returns. Profitability is measured after reality, not before. ### Can you guarantee results? We can't guarantee specific ROAS, but we guarantee our process: data-driven testing, daily optimisation, and transparent P&L reporting. Our track record speaks for itself. Go Deeper ## Ecommerce Growth Strategies Services only work when the strategy behind them is right. Explore our practical guides to the core levers of ecommerce growth. [Full FrameworkEcommerce Growth StrategiesA complete framework covering conversion, acquisition, retention, and revenue scaling - for D2C brands that want to grow profitably.Read the guide ](/ecommerce-growth-strategies)[Deep DiveEcommerce Conversion Rate OptimisationPractical CRO tactics covering checkout friction, page speed, product page structure, and trust signals that lift conversion without increasing ad spend.Read the guide ](/ecommerce-growth-strategies/ecommerce-conversion-rate-optimisation)[Deep DiveEcommerce Customer AcquisitionHow to scale new customer acquisition profitably - from paid social and search to SEO and influencer, without inflating your CAC.Read the guide ](/ecommerce-growth-strategies/ecommerce-customer-acquisition)[Deep DiveEcommerce Retention & LoyaltyKeep customers buying with email lifecycle, loyalty programmes, and post-purchase strategy that grows LTV without increasing ad spend.Read the guide ](/ecommerce-growth-strategies/ecommerce-retention-and-loyalty)[Deep DiveProduct Page OptimisationTurn more product page visitors into buyers through better copy, imagery, social proof, and mobile UX.Read the guide ](/ecommerce-growth-strategies/ecommerce-conversion-rate-optimisation/product-page-optimisation)[Deep DiveSite Speed & Core Web VitalsHow page load time and Core Web Vitals directly affect both your Google rankings and your store's conversion rate.Read the guide ](/ecommerce-growth-strategies/ecommerce-conversion-rate-optimisation/site-speed-and-core-web-vitals)[Deep DiveEcommerce Scaling OperationsA practical guide to scaling ecommerce operations - inventory, fulfilment, and automation systems that hold up as order volume grows.Read the guide ](/ecommerce-growth-strategies/ecommerce-scaling-operations) ## Grow Your Revenue Today Stop guessing what works. Start growing with data-driven eCommerce marketing that protects your margins. [ Talk to Wearecrank](https://wa.me/447457416922?text=b2c%20business)[Get in touch](/contact)[Explore Ecommerce Strategy](/ecommerce-growth-strategies)