Ecommerce Growth Toolkit
Budget and Forecasting.
Learn how to understand if you have the right sales forecast and what your marketing budget and channel split needs to be to drive maximum ecommerce sales.
How we create your budget and forecasting recommendations
– Does the amount of data and channel options of where to spend your budget overwhelm you?
– Do you struggle to pull together a forecast using your data, but looking forward to year on year growth?
Better understand what your marketing budget needs to be, based on your channel performance, sales targets and forecast.
Step 1 – Get the data
We access your Google Analytics and extract your traffic and ecommerce revenue data. We break this data down into channels and device to understand a detailed picture of your business.
Step 2 – Understand the impact
Step 3 – Identify the areas of opportunity
We then build you a budget picture to show you what is achievable overall. We compare this to your sales target to highlight any gaps and to set expectations. The budget then looks at the right channel mix (how visitors will come to your website) how much this will cost and expected revenue performance.
Don't forget to check out our book - Your Number's Up!
Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales
With 280 pages in total our book is full of actionable material and a foreword by Avinash Kaushik.
We have created a series of tools to help you understand, measure and grow your ecommerce business. These include:
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Defining your digital measurement maturity
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4 x Cheat sheets for improving your ecommerce measurement
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A full glossary of over 60 metrics, understand what they mean and why they are important
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Practical scenarios for diagnosing your ecommerce website
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Common campaign measurement mistakes and challenges and how to overcome them.
How we identify the Sales and Marketing opportunity of your website.
Our analytics engine uses your data from Google Analytics to understand your current and historical marketing performance. This data allows us to initially create a forecast and then create your recommended marketing budget. Below are 4 examples of how we have done this for other clients.
TASK: Know the current performance and gap.
SAMPLE QUESTION: What is the number of new customers I need to acquire to deliver against my target?
TASK: Define the budget by area
SAMPLE QUESTION: What should my acquisition vs retention budget be for my direct to consumer business?
TASK: Set the target revenue and visitors
SAMPLE QUESTION: How many visitors do I need to monthly to bridge the gap to my goal?
TASK: Create the acquisition and retention plans
SAMPLE QUESTION: What channels will I need to deliver my acquisition number and at what cost?
See how we can help you shape your marketing budget.
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Recommended Reading
Below is some recommended content, we have picked out. This content is mixture of resources to help you through to other articles which help understand more about digital.
Download: Budgeting for Marketing research – Our research covers what the leading organisations do to forecast and set their budgets for marketing. Read how they accurately forecast and adjust their budgets to get ahead.
Define: Budgeting for marketing – Read how you set your marketing budget and what you need to start to define your targets. Learn how to define your organisation’s sales target and how this equates into number of visitors and what you should be paying to attract each visitor.
Discover: How good is your budgeting? – See our budgeting and forecasting maturity tool to understand how good your marketing budgeting is. Compare yourself to your peers and get your own personalised plan of what you could do to improve.
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