Ecommerce Growth Toolkit
Budget and Forecasting.
Learn how to understand if you have the right sales forecast and what your marketing budget and channel split needs to be to drive maximum ecommerce sales.
– Does the amount of data and channel options of where to spend your budget overwhelm you?
– Do you struggle to pull together a forecast using your data, but looking forward to year on year growth?
Better understand what your marketing budget needs to be, based on your channel performance, sales targets and forecast.
Step 2 – Understand the impact
We evaluate your year on year performance to build a growth or decline picture of your business. We do this across all of the sources of traffic by device. We look at the current traffic and highlight the forecasted traffic and revenue numbers. This also provides you/your agency with KPIs.
Step 3 – Identify the areas of opportunity
We then build you a budget picture to show you what is achievable overall. We compare this to your sales target to highlight any gaps and to set expectations. The budget then looks at the right channel mix (how visitors will come to your website) how much this will cost and expected revenue performance.
Find out how you measure up to others and take the assessment?
Our analytics engine uses your data from Google Analytics to understand your current and historical marketing performance. This data allows us to initially create a forecast and then create your recommended marketing budget. Below are 4 examples of how we have done this for other clients.
TASK: Know the current performance and gap.
SAMPLE QUESTION: What is the number of new customers I need to acquire to deliver against my target?
TASK: Define the budget by area
SAMPLE QUESTION: What should my acquisition vs retention budget be for my direct to consumer business?
TASK: Set the target revenue and visitors
SAMPLE QUESTION: How many visitors do I need to monthly to bridge the gap to my goal?
TASK: Create the acquisition and retention plans
SAMPLE QUESTION: What channels will I need to deliver my acquisition number and at what cost?
See how we can help you shape your marketing budget.
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