Ecommerce Growth Toolkit

Budget and Forecasting.

Learn how to understand if you have the right sales forecast and what your marketing budget and channel split needs to be to drive maximum ecommerce sales.
We have built a marketing budget and forecasting tool, which allows us to use your data, understand changes over time and recommend what your budget should be to achieve your business goals and targets.

Better understand what your marketing budget needs to be, based on your channel performance, sales targets and forecast.

Step 1 – Get the data

We access your Google Analytics and extract your traffic and ecommerce revenue data. We break this data down into channels and device to understand a detailed picture of your business.

Step 2 – Understand the impact

We evaluate your year on year performance to build a growth or decline picture of your business. We do this across all of the sources of traffic by device. We look at the current traffic and highlight the forecasted traffic and revenue numbers. This also provides you/your agency with KPIs.

Step 3 – Identify the areas of opportunity

We then build you a budget picture to show you what is achievable overall.  We compare this to your sales target to highlight any gaps and to set expectations.  The budget then looks at the right channel mix (how visitors will come to your website) how much this will cost and expected revenue performance.

Do you struggle to pull together a forecast using your data, but looking forward to year on year growth?

Does the amount of data and channel options of where to spend your budget overwhelm you?

You’re not alone, according to our research as much as 50% of marketers don’t forecast or revisit budgets. We can help you really understand which channels are best based on your customer data, not a whim.

How we identify the Sales and Marketing opportunity of your website.

Below are the 6 steps we will go through and a sample set of recommendations and actions we find using your Google Analytics data.

TASK: Know the current performance and gap.

SAMPLE QUESTION: What is the number of new customers I need to acquire to deliver against my target?

budget and forecasting

TASK: Define the budget by area

SAMPLE QUESTION: What should my acquisition vs retention budget be for my direct to consumer business?

budget and forecasting

TASK: Set the target revenue and visitors

SAMPLE QUESTION: How many visitors do I need to monthly to bridge the gap to my goal?

budget and forecasting

TASK: Create the acquisition and retention plans

SAMPLE QUESTION: What channels will I need to deliver my acquisition number and at what cost?

budget and forecasting

Recommended Content

Below is content which is popular in our glossary, or are trending downloads from our resources.

Download: Budgeting for Marketing research – Our research covers what the leading organisations do to forecast and set their budgets for marketing. Read how they accurately forecast and adjust their budgets to get ahead.
Define: Budgeting for Marketing – Read how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Discover: Resource for senior marketers – See our latest research or white papers to help you get ahead. Alternatively, read our digital marketing glossary for senior leaders to understand the jargon and acronyms of digital.

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