Ecommerce Growth Toolkit
Content Marketing Metrics.
How we analyse your content
– Are you struggling to measure the impact your content is having on your website?
– Do you want to know where to invest your time, to create content which is going to have the biggest impact?
Understand the impact your content has had on visitors
Step 1 – Get the Content Marketing Metrics
We get access to your Google Analytics and look at the journeys where content has been viewed. We identify the content marketing metrics and outcomes on your website linked to those who view or do not view content.
Step 2 – Understand the impact
We compare the number of content vs non content visitors. We then analyse the performance of the content visitors against your businesses’ digital metrics such as add to cart or checkout completion. This will give us a picture of your content marketing metrics.
Step 3 – Identify the areas of opportunity within your Content Marketing Metrics
We identify the impact content marketing is having on your business. We identify the type of content you need to create, where to deploy that content and where you need to invest in content to maximise your visitors behaviour.
How we measure your content marketing performance
Using your Google Analytics data, we can identify your content marketing effectiveness. Below are 6 examples of how we can diagnose from content on your website.
TASK: Understand user buying behaviour.
SAMPLE QUESTION: How many visits does it take before someone purchases?
TASK: Benchmark content vs non content users.
SAMPLE QUESTION: Do content visitors come back more often?
TASK: Define the proportion of content visitors
SAMPLE QUESTION: How much of your audience reads your content?
TASK: Measure user performance.
SAMPLE QUESTION: Do you content visitors convert more than non content visitors?
TASK: Know which content works well.
SAMPLE QUESTION: Which content is driving sales and should we get behind?
TASK: Realise how to share your content.
SAMPLE QUESTION: Which social network is best to use to drive sales vs awareness?
Download: Content Marketing Metrics research – Our research covers what the leading organisations do to forecast and set their budgets for marketing. Read how they accurately forecast and adjust their budgets to get ahead.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable and how to diagnose the unprofitable channels.
Discover: Resource for senior marketers – See our latest research or white papers to help you get ahead. Alternatively, read our digital marketing glossary for senior leaders to understand the jargon and acronyms of digital.
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