Ecommerce Growth Toolkit
Content Marketing Metrics.
– Are you struggling to measure the impact your content is having on your website?
– Do you want to know where to invest your time, to create content which is going to have the biggest impact?
Understand the impact your content has had on visitors
Step 1 – Get the data
We get access to your Google Analytics and look at the journeys where content has been viewed. We identify the content marketing metrics and outcomes on your website linked to those who view or do not view content.
Step 2 – Understand the impact
We compare the number of content vs non content visitors. We then analyse the performance of the content visitors against your businesses’ digital metrics such as add to cart or checkout completion. This will give us a picture of your content marketing metrics.
Step 3 – Identify the areas of opportunity
We identify the impact content marketing is having on your business. We identify the type of content you need to create, where to deploy that content and where you need to invest in content to maximise your visitors behaviour.