I can confidently state that our culture of notes and thoughtful to-do-lists has made Virgin what it is today.
Can we really get buy in from our business and ensure we are all focused on the same tasks and prioritising ecommerce tasks that are best for the organisation?
Coming up with solutions has never been the problem but choosing what to do first has been.
In Criteo’s ‘State of mobile commerce report Q1 2015’ the UK was in the top three countries with strong mCommerce. They also reported that Fashion & Luxury retailers had the highest share of mobile transactions. The majority of the growth is driven by smartphone sales globally, with the iPhone driving much of this growth. The Smartphone conversion funnel is just slightly weaker than desktop conversion by just a few percent, which presents a real opportunity for retailers.
Last April Somo reported that 75% of luxury consumers research online before purchasing, and 73% of those do this on mobile. They also analysed the mobile capabilities of the top 50 high street retailers here are just a few of the things they found:
20% don’t have a transactional mobile site.
30% don’t have an iOS app.
44% do not have a tablet optimised site.
46% don’t support responsive web design.
- You are new to the role and you want to some really quick wins or need to fix the basics
- You keep changing things but your conversion rate is static or declining
- Your analytics reports just show you trends but don’t tell you what to do and in what order
- You think you’re wasting money and time but you don’t know where or why
- You have multiple agencies or internal people telling you that what they’re doing will provide the biggest uplift
- You’re not big enough to afford the big technology systems you need to identify the gaps
- You don’t have enough analyst time so your analytics aren’t useful, they’re just reports you rarely action
- You don’t have enough resource to be able to effectively audit what isn’t working
- You don’t know what to do first, you have no clear indication of the value of doing one thing before another
- You feel like you know things are broken in your ecommerce customer journey but you don’t know where
- You’re under pressure to hit targets but don’t know where to effectively focus budget, time and resource
- You don’t run a 90 day programme of change so when you get to year end you just start over
There you have it, twelve reasons, one for each month of the year as a reminder.