# Marketing operating system for ecommerce and B2B | Crank OS Source: https://wearecrank.com/crank-os Crank OS is a managed marketing operating system: tracking put in properly, live dashboards, a daily digest, and ads and campaigns built for you to switch on. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) For online shops and B2B teams # Your marketing, optimised and fully managed operating system. Tracking put in properly, a daily to-do list for your team, ads and landing pages made, and campaigns built. One team does it all, and your media team keeps running the campaigns. [Book a live demo](/contact?enquiry=live-demo) [How it works](/crank-os/how-it-works) Live within days, not months Checked every day, by an operator Replaces four or five suppliers No commission on your media ![The Crank OS trading dashboard, shown with demo data](/crank-os/images/trading-dashboard-demo.png) Daily digest 07:10 · Example Three things to look at today 1 Creative "Summer Hook 3" has been below the return floor for five days. **Pause it and swap in "Summer Hook 5", scored 82.** 2 Budget pace UK Shopping is pacing at 118% of plan with nine days left. **Lift the cap by 15% or accept an early stop.** 3 Site check Discount code SAVE20 fails at checkout, and three live ads carry it. **Fix the code or pause the three ads.** Results from accounts our operators have run 26× lead growth, with cost per lead down 69% Amplience 47% below the LinkedIn benchmark cost per lead Integrated Finance 40% more leads, with media spend cut by 8% Saïd Business School, Oxford £250 → £80 cost per acquisition Parkdean Resorts **Crank OS: the whole system** · 60 seconds ## Set up for how you sell [ For online shops Your ads can’t see every sale. For Shopify brands spending £15k to £150k a month on Meta and Google. Server-side tracking, shop dashboards and a daily check of your codes, feed and ads. Crank OS for online shops → ](/crank-os/ecommerce) [ For B2B teams Which campaign actually made pipeline? For teams on HubSpot spending £15k to £100k a month on LinkedIn, Google and Meta. Every ad lead tracked, and the companies behind them named. Crank OS for B2B teams → ](/crank-os/b2b) ## Four things that quietly cost you margin Most teams have the tools. The tools just do not talk to each other, and the problems feed one another, so patching one tool rarely fixes anything. ### You cannot tell what worked One platform gives you the last click, another gives you views, and your own records match neither. Budget drifts to the channels that look good in a report, not the ones doing the work. ### Plans and results never meet The plan is made in one place, the campaigns run in another and the results land in a third. Nobody can see how what was planned became what happened. ### Numbers without context Copying figures from several platforms into a weekly report is not measuring. Without your goals, your costs and last period beside them, big decisions rest on half the picture. ### You find out too late By the time the data is cleaned and reviewed, more budget has gone on something that was not working. The delay feels normal until it is gone. That is why Crank OS is built in four layers, each resting on the one beneath it. [See the four layers →](#layers) ## Four layers. One team. Each layer only works because the one beneath it exists. Alerts without clean data are noise. Creative without measurement cannot be scored. Layer 1 · Infrastructure ### The foundation, put in properly Server-side tracking, a healthy product feed and ad platform data pulled in every morning. For B2B, every ad lead carries its campaign into HubSpot, and anonymous visits become named companies. Done once, at onboarding, by us. Server-side trackingLive [Product feed](/crank-os/tracking/product-feed)Healthy Meta and Google dataEvery morning HubSpot ad lead sourceConnected [Explore the tracking layer →](/crank-os/tracking) Layer 2 · Intelligence ### Live dashboards, read by operators Trading, creative, audience, shopping and funnel, or company and pipeline for B2B. Self-service for your whole team, with the daily digest on top and a monthly review with an operator. [Trading](/crank-os/dashboards/trading) [Creative](/crank-os/dashboards/creative) [Audience](/crank-os/dashboards/audience) [Shopping and funnel](/crank-os/dashboards/shopping-funnel) Company and pipeline [Explore the dashboards →](/crank-os/dashboards) Layer 3 · Production ### Ad-ready, on brand, scored Video ad edits, image ads in every size, brand films and live landing pages. Every asset is checked against your brand and your own documents, then scored, so results feed the next brief. ![Example image ad: Brighter skin in 14 days](/crank-os/images/ad-serum.webp)84 ![Example creator video ad: 2 weeks in, here is what changed](/crank-os/images/ad-creator-video.webp)91 ![Example image ad: Wake up to smoother skin](/crank-os/images/ad-night-cream.webp)82 Example ads for an invented brand, each with its score. [Explore ad production →](/crank-os/ad-production) Layer 4 · Campaign automation ### Built for you, run by you Shopping, Performance Max, search, image and video campaigns built in Meta and Google from the scored assets. Always paused on creation, and confirmed by you before anything goes live. Shopping · UKPaused Performance MaxPaused Brand searchPaused Video · MetaPaused [Explore campaign builds →](/crank-os/campaign-builds) ## The apps behind Crank OS Built to run Crank's own clients, and in use every day. Some your team opens. Others our operators use on your behalf. Dashboards Analysis Shopping Review Video studio Intelligence Your team opens it ### Live dashboards Trading, creative, audience, shopping and funnel, and company and pipeline. Updated every morning and open to your whole team. * Every figure against the period before * A written summary of what changed * Meta and Google side by side, with LinkedIn for B2B [See how it works →](/crank-os/dashboards/trading) ![The trading dashboard, shown with demo data](/crank-os/images/trading-dashboard-demo.png) Shown with demo data. ## The apps behind Crank OS Built to run Crank's own clients, and in use every day. Some your team opens. Others our operators use on your behalf. Dashboards Analysis Shopping Review Video studio Intelligence Our operators use it ### Analysis Recent days always look weaker than they are, because Google keeps adding sales for days afterwards. The analysis shows what is still to come, so nobody judges a campaign on a half-counted day. * Revenue still to come, day by day, with a likely range * Return as reported, and as it is likely to settle * How many days each channel takes to settle ![Revenue still to come in the analysis app: revenue so far for each day, with where it is likely to finish](/crank-os/images/revenue-still-to-come.webp) A live shop, with the client name and revenue removed. ## The apps behind Crank OS Built to run Crank's own clients, and in use every day. Some your team opens. Others our operators use on your behalf. Dashboards Analysis Shopping Review Video studio Intelligence Our operators use it ### Shopping performance Which products sell, which take spend with no orders, and how your prices compare with other sellers on Google Shopping. * Best-selling product lines by units, revenue and return * Wastage: products taking spend with no orders * Price monitoring against competing sellers [See how it works →](/crank-os/dashboards/shopping-funnel) ![Price monitoring in the shopping app: each product against its cheapest rival on Google Shopping](/crank-os/images/shopping-price-monitoring.webp) A live shop, with client, product and rival names removed. ## The apps behind Crank OS Built to run Crank's own clients, and in use every day. Some your team opens. Others our operators use on your behalf. Dashboards Analysis Shopping Review Video studio Production Your team opens it ### Review Every ad comes to you for sign-off before it goes anywhere. Open the link, no login needed, and approve or comment. * Every size and version in one place * Approve or comment on each ad * Approved ads feed straight into the campaign builds ![A batch of example ads for an invented brand in the Review app, with approvals counted and ready to send](/crank-os/images/review-app-example.webp) A batch in Review, shown with example ads for an invented brand, Engine Skin Co. ## The apps behind Crank OS Built to run Crank's own clients, and in use every day. Some your team opens. Others our operators use on your behalf. Dashboards Analysis Shopping Review Video studio Production Our operators use it ### Video studio Where creator footage becomes finished video ads: cut into hooks and lengths, captioned and exported for each placement. * Several hooks from one piece of footage * Captions and titles on every cut * Checked before it reaches you ![Example creator video cuts for an invented brand in the video studio, each with original, subtitled and music versions](/crank-os/images/video-studio-example.webp) The video studio, shown with example cuts for an invented brand, Engine Skin Co. The boundary ## Crank OS never buys your media. Crank OS builds, measures, alerts and produces. Your media team runs the live campaigns. We earn nothing more when you spend more, so what you see is an independent read on how the account is really doing. No media commission No incentive to recommend more spend. Your media team stays They get the digest and the built campaigns, and the credit for acting on them. Your accounts, your name Leave, and access is handed back with nothing deleted. ## Start free, with your own data Both are free, and the findings are yours to keep whether or not you go ahead. No commitment. [ Free site scan · for online shops Are your ads running on a checkout that works? We read your shop and live ads against the advertising rules, test your checkout and discount codes, and check the pages your ads open. Each finding says what it is, where it is and what to do. Get the free scan → ](/crank-os/free-scan) [ Free companies report · for B2B teams Which companies are engaging with your marketing? See which companies are seeing your LinkedIn ads and visiting your site, which campaigns reached them, and which are worth going after first. Get the free companies report → ](/crank-os/free-companies-report) ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See Crank OS running. Book a live demo with the Crank team, and bring your questions about your own accounts. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS) [See pricing](/crank-os/pricing)