# Ad production: video, image ads, films, pages | Crank OS

Source: https://wearecrank.com/crank-os/ad-production

Ad production for Meta and Google: video ads cut from creator footage, image ads in every size, brand films and live landing pages, each scored before sign-off.

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Layer 3 · Production

# Ads and landing pages made, scored before you see them.

Video ads cut from creator footage, image ads in every size, brand films and live landing pages. Each one is checked against your brand and your documents, scored, and sent to you to sign off.

[See what is in the monthly bundle](/crank-os/pricing)[Book a live demo](/contact?enquiry=live-demo)

**Ad production** · 45 seconds

## Four kinds of work, made every month

Shown here for an invented brand, Engine Skin Co. Your ads are made from your products, your claims and your footage.

![Example creator video ad frame: 2 weeks in, here is what changed](/crank-os/images/ad-creator-video.webp)91

### Video ad edits

Creator or supplied footage cut into ads that hold attention from the first second.

* Hook, captions, titles, music and end card
* Several hooks from one piece of footage
* Delivered in 9:16, 4:5 and 1:1
[More on video ads →](/crank-os/ad-production/video-ads)

![Example image ad: Brighter skin in 14 days](/crank-os/images/ad-serum.webp)84

![Example image ad: Wake up to smoother skin](/crank-os/images/ad-night-cream.webp)82

![Example image ad: Meet Glow Drops](/crank-os/images/ad-glow-drops.webp)77

### Image ad campaigns

Everything one campaign needs in static images, for Meta and Google.

* Concepts and hook variants
* Every placement size, copy inside the limits
* Resizes and versions at no extra charge
[More on image ads →](/crank-os/ad-production/static-ads)

![Example brand film frame: Made in small batches](/crank-os/images/ad-brand-film.webp)86

### Brand films

Your own footage made into a film, with the short versions your ads need.

* Storyboard with hook options first
* Cutdowns from 6 to 30 seconds
* Every shape: 16:9, 1:1, 9:16 and 4:5

![Example live landing page for an invented brand](/crank-os/images/landing-page-example.webp)Live

### Live landing pages

Not a design file. A working page, live on your site.

* Concept, copy, design and code
* Wired to your forms and tracking
* HubSpot today, Shopify to follow
[More on landing pages →](/crank-os/ad-production/landing-pages)

## What goes wrong when ads are made in a hurry

None of it is about the idea. These are production slips that cost spend before anyone notices, so each one is checked before an ad reaches you.

### A slow opening

If the first seconds give no reason to stay, people scroll on. Every video gets several openings to test.

### Sound off, no captions

Much of the video watched on a phone is watched on mute. Every video is captioned.

### One shape for every placement

A wide video squeezed into a tall slot is cropped or boxed in, and the subject can vanish. Image ads are made again for each size, not just shrunk.

### Brand drift between sizes

Colours, fonts and logos creep apart across sizes until one looks like another brand. Every size is checked against yours.

## Each one scored, so you know what worked

Scores and results feed the next brief, so each month starts from what the last one proved.

1

Brief

From your brand, your own documents and last month’s results.

2

Make

Video, image, film or page, on brand and checked for accuracy.

3

Score

Ad quality, and landing page quality from click to conversion.

4

Learn

What each ad then did, in the creative dashboard.

[See the creative dashboard →](/crank-os/dashboards/creative)

## The apps behind it

Two apps you will meet: one our editors use, one you use to sign off.

![Example creator video cuts for an invented brand in the video studio, each with original, subtitled and music versions](/crank-os/images/video-studio-example.webp)

### The video studio

Where creator footage becomes finished ads: cut into hooks and lengths, captioned and checked before it reaches you.

Shown with example cuts for an invented brand, Engine Skin Co.

![A batch of example ads for an invented brand in the Review app, with approvals counted and ready to send](/crank-os/images/review-app-example.webp)

### Review, for your sign-off

Every ad comes to you before it goes anywhere. Open the link, no login needed, and approve or comment on each one.

Shown with example ads for an invented brand, Engine Skin Co.

## Who decides what

We decide

Hooks, formats and variants inside your monthly bundle.

We ask you first

Any new claim, price, model or product image.

We never

Publish an asset you have not approved.

## Built from scored ads, ready to switch on

Approved ads go straight into the campaign builds: built paused in Meta and Google for your media team to run.

[Campaign builds →](/crank-os/campaign-builds)[The creative dashboard →](/crank-os/dashboards/creative)

Included in Content

From £6,250 a month

A monthly bundle of video edits, image campaigns and a brand film, with ad copy. Landing pages are priced per page.

[See what is in the bundle](/crank-os/pricing) 

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See it on a live account.

Book a live demo with the Crank team and see it running on a real account, with client details removed.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)