# Image ads for Meta and Google, in every size | Crank OS Source: https://wearecrank.com/crank-os/ad-production/static-ads Image ads for Meta and Google made for every placement size, with hooks to test, copy inside the platform limits, and a score before you sign anything off. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 3 · Production · Image ads # Image ads made for every size, not shrunk to fit. A campaign’s worth of image ads for Meta and Google: hooks to test, every placement size, copy inside the limits, and a score before you sign anything off. [Book a live demo](/contact?enquiry=live-demo) [See what is in the bundle](/crank-os/pricing) ## What a batch looks like Shown for an invented brand, Engine Skin Co. Your ads are made from your products, your claims and your own photography. ![Example image ad for an invented vitamin C serum, with a headline and a shop now button](/crank-os/images/ad-serum.webp)![Example image ad for an invented retinol night cream, with a headline and a start your routine button](/crank-os/images/ad-night-cream.webp)![Example image ad for an invented tinted drops product, with a new label and a discover button](/crank-os/images/ad-glow-drops.webp)![Example image ad for an invented three-product starter set, with a save 20% badge](/crank-os/images/ad-bundle.webp)![Example image ad for an invented SPF 50 sun cream, with a headline and a shop now button](/crank-os/images/ad-sun-cream.webp) Example ads for an invented brand. The claims in them are made up for the example. ## Every size, made again, not shrunk A tall slot and a wide slot need different pictures. Each size is laid out again, with the words and the product kept inside what the platform leaves clear. | Where | Shapes we make | | ------ | --------------------------------------------------------------------------------------------------------------------------- | | Meta | Square (1:1) at 1440 by 1440, feed (4:5) at 1440 by 1800, and Stories and Reels (9:16) at 1440 by 2560. | | Google | Wide (1.91:1) at 1200 by 628, square at 1200 by 1200, tall (4:5) at 960 by 1200, and logos at 1200 by 1200 and 1200 by 300. | Google’s guide for Performance Max lists four or more wide images, four or more square images and a square logo for each asset group. Sets are made with that in mind. ## What goes on the image, and what goes in the text Meta puts your page name, the primary text, a headline and a real button around the image. Google builds its own layouts and lays a headline bar across the bottom of it. So an ad is designed as a whole, not as a picture alone. On the image ### The part that stops the scroll Your brand mark, the product, one clear hook and, where there is one, a proof point with its footnote. Ads for shops that trade on price can carry the offer on the image too: the brief decides. In the text fields ### What changes Wording that changes, such as price and offer, sits in the platform’s own fields, so it can change without making the picture again. The platform adds the real button. Kept clear ### The parts platforms cover Tall formats have buttons and captions laid over the top and bottom. Words and product stay out of those parts. Words never sit on a face. ## How each ad is made Six steps, and the last one is yours. 1 Brief From your brand guidelines, your product information and what last month’s ads did in the creative dashboard. 2 Hooks Two hooks for each product, so every ad can be tested against a second. 3 Make Every size laid out again, with the product fully visible and the words clear of it. 4 Check Safe areas, claims and your colours, fonts and logo checked on every size before you see it. 5 Score Each ad scored on whether it attracts attention, shows the brand, connects with the viewer and directs them to act. 6 Sign off A link to Review, no login needed. Approve or comment on each ad. Nothing is published until you approve it. Claims ### Every claim comes from you A figure or claim on an ad comes from something you gave us: your brand guidelines, your product information or your own results, with the footnote that goes with it. We do not invent, combine or round a figure. A new claim, price, model or product image is asked about first. ## Approved ads go straight into the builds Once you have signed an ad off, it can be built into a paused campaign in your own ad account for your media team to switch on. What each ad then does feeds the next brief. [Campaign builds →](/crank-os/campaign-builds)[The creative dashboard →](/crank-os/dashboards/creative) Part of Content From £6,250 a month Image ads are charged per campaign. Content is a monthly bundle of video edits, image campaigns and a brand film, with ad copy. [See pricing](/crank-os/pricing) ## More from ad production [Video adsCreator footage cut into ads, with several hooks to test.](/crank-os/ad-production/video-ads)[Landing pagesA working page for the ad to open, live on your site.](/crank-os/ad-production/landing-pages)[All of ad productionVideo, image, brand films and pages, scored before you see them.](/crank-os/ad-production) ## Questions about image ads ### Do the ads use our brand’s own colours and fonts? Yes. Colours, fonts and logo rules come from your brand guidelines, and every size is checked against them. ### Do we approve every ad? Yes. You get a link to Review, with no login, and approve or comment on each ad. Nothing is published that you have not approved. ### Is ad copy included? Yes. We write the primary text, headlines and descriptions that go with each ad, inside each platform’s limits. ### What if we need another size later? Resizes and versions are included, at no extra charge. ### What do the scores mean? A higher score means the ad does more of the four jobs: attract, brand, connect and direct. A score guides the next brief. It does not predict sales, which the creative dashboard shows once the ad has run. ### Are video ads included? Video is made separately. See [video ads](/crank-os/ad-production/video-ads). ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see a batch of ads, with its scores and sign-off link, with client details removed. 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