# Video ads cut from creator footage | Crank OS

Source: https://wearecrank.com/crank-os/ad-production/video-ads

Video ads cut from creator or supplied footage for Meta: several hooks from one shoot, captions, titles, music and an end card, in every shape, checked first.

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Layer 3 · Production · Video ads

# One piece of footage, cut into ads that hold attention.

Creator or supplied footage cut into short ads: several hooks to test, captions, titles, music and an end card, in the shapes Meta needs, checked before you see them.

[Book a live demo](/contact?enquiry=live-demo) [See what is in the bundle](/crank-os/pricing) 

## From one shoot to a set of ads

Each cut comes as the original, with captions, and with music.

![Example creator video cuts for an invented brand in the video studio, each with original, subtitled and music versions](/crank-os/images/video-studio-example.webp)

The video studio, shown with example cuts for an invented brand, Engine Skin Co.

## How footage becomes ads

The same six steps for every shoot.

1

Footage in

Creator footage, or your own. A transcript is made from what is said.

2

Plan

Clips are chosen for each length you need, around an opening and a closing that are kept whole.

3

Cut

The clips are joined into each length you need.

4

Captions

Captions are added, because much of the video watched on a phone is watched on mute.

5

Check

Every cut is checked for the slips that give an edit away, then a person reads the captions against what is said.

6

Sign off

A link to Review, no login needed. Approve or comment on each video.

## What each ad can carry

Chosen to fit the ad, not added because they are there.

### A hook

The first few seconds decide whether anyone stays. Several openings come from one piece of footage, so you can see which one stops the scroll.

### Captions

Burned into the video, so it reads with the sound off.

### Titles and an end card

Words on screen where they help, and an end card carrying your brand or offer.

### Music

Each cut comes in three versions: the original, with captions, and with music, so you can run whichever suits the placement.

## Every shape the placements need

Cut again for each shape, not stretched from one.

| Shape | Where it runs                                                         |
| ----- | --------------------------------------------------------------------- |
| 9:16  | Stories and Reels, full screen on a phone.                            |
| 4:5   | The feed on a phone.                                                  |
| 1:1   | Square placements, and anywhere one file has to work on every screen. |

Before you see it

### Checked for the slips that give an edit away

Every cut goes through a check for the things that make an edit look rushed: a word cut off at a join, a flash of a different shot, a frozen face while someone is talking, an ending that jumps to a new shot, or a length that runs over what you asked for. The check cannot read captions burned into the picture, so a person reads those against what is said.

## Who decides what

The same rules as the rest of ad production.

We decide

### The cut

Hooks, formats and variants inside your monthly bundle.

We ask you first

### Anything new

Any new claim, price, model or product image.

We never

### Publish without you

An asset you have not approved.

## Approved videos go straight into the builds

Once you have signed a video off, it can go into a paused campaign in your own ad account. What it then does shows in the creative dashboard and shapes the next brief.

[Meta campaign builds →](/crank-os/campaign-builds/meta-ads)[The creative dashboard →](/crank-os/dashboards/creative)

Part of Content

From £6,250 a month

Video edits are priced per video, and you choose how many. Content is a monthly bundle of video edits, image campaigns and a brand film, with ad copy.

[See pricing](/crank-os/pricing) 

## More from ad production

[Image adsEvery placement size, scored before you see them.](/crank-os/ad-production/static-ads)[Landing pagesA working page for the ad to open, live on your site.](/crank-os/ad-production/landing-pages)[All of ad productionVideo, image, brand films and pages, scored before you see them.](/crank-os/ad-production)

## Questions about video ads

### What is a hook?

The first few seconds of the video. If they give no reason to stay, people scroll on, so each piece of footage gets several openings to test.

### Which shapes do you deliver?

9:16, 4:5 and 1:1.

### Are captions included?

Yes. Every video is captioned.

### Is there music?

Each cut comes in three versions: the original, with captions, and with music.

### How do we approve a video?

You get a link to Review, with no login, and approve or comment on each one. Nothing is published until you approve it.

### Are image ads included?

They are made separately. See [image ads](/crank-os/ad-production/static-ads).

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See it on a live account.

Book a live demo with the Crank team and see the video studio and a batch of cuts, with client details removed.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)