# B2B marketing dashboard for HubSpot teams | Crank OS Source: https://wearecrank.com/crank-os/b2b Crank OS for B2B teams on HubSpot: every ad lead tracked with its campaign, visiting companies named, a pipeline dashboard and a daily written to-do list. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) For B2B teams on HubSpot # Which of your campaigns brought in the deals? Crank OS joins your LinkedIn, Google and Meta spend to the companies it reached, the leads they became and the deals in HubSpot. Fully managed, and read every day by an operator. [Get a free companies report](/crank-os/free-companies-report)[Book a live demo](/contact?enquiry=live-demo) 50 to 500 peopleHubSpot as your sales system£15k to £100k a month on paid media **Crank OS for B2B teams** · 45 seconds ## Ads report leads. Sales reports deals. Nobody joins them up. Most B2B teams can see form fills and can see deals, but not the line between them. So the board asks which campaigns work, and nobody can say. ### Leads, not pipeline The ad platforms count form fills. The board asks about opportunities, and nothing links the two. ### Sales says the leads are bad Without the campaign on each record, nobody can show which leads turned into deals. ### Visitors you never hear from Target accounts read your pricing page and leave without a form. You never know they came. ## One team joins it up for you The same four layers as every Crank OS client, set up for a B2B team on HubSpot. Tracking ### Every ad lead tracked into HubSpot HubSpot set up so each lead and each deal carries the campaign it came from. Companies that visit without filling in a form are named too. [The tracking layer](/crank-os/tracking) Dashboards ### Trading, creative, companies, pipeline Leads and cost per lead against your goals, and every company your LinkedIn campaigns reached, with where it stands in HubSpot. [The dashboards](/crank-os/dashboards) Alerts ### A to-do list every morning “3 target companies came back to your pricing page. Pass to sales today.” Written by an operator, sent to Slack, WhatsApp or email. [Daily alerts](/crank-os/daily-alerts) Production ### Landing pages and ads, made for you HubSpot landing pages built and live, and LinkedIn ads in every size, each one scored. [Ad production](/crank-os/ad-production) Campaign builds ### LinkedIn campaigns, built paused Sponsored content built from the companies report, ready for your team to switch on. [Campaign builds](/crank-os/campaign-builds) ## See it in your own terms Leads and cost per lead by channel, against last period, and the companies behind them. ![The trading dashboard for an invented B2B company, Ledgerline, with leads and cost per lead for LinkedIn, Google and Meta](/crank-os/images/trading-dashboard-b2b-demo.webp) Shown with demo data for an invented company, Ledgerline. ### The companies report Every company your LinkedIn campaigns reached, how interested it was, and where it stands with sales in HubSpot. The slide your board asks for, and a list your sales team can call. * Ranked by reach and interest, not just clicks * Meetings and qualified opportunities from HubSpot * Free for your own site before you buy anything [Get a free companies report →](/crank-os/free-companies-report) ![The companies report, shown with demo data](/crank-os/images/companies-report-demo.png) Shown with demo data. ## Anonymous does not mean uninterested. Most visitors to a B2B site never fill in a form. They read the pricing page, come back a second time and leave. Without a name on the visit, your team never knows they were there. Your analytics ### Shows the visit, not the business Sessions, pages and where they came from. Not which company the visitor works for. HubSpot ### Starts at the form It holds the contacts and deals you already have. A company that read your pricing page several times and never filled in a form is not in it. A named visit ### The company, the pages, the campaign Visitor company identification names the business behind a visit, the pages it read and the campaign that brought it. A company that keeps coming back to your pricing page is worth a call. It names companies, not people, and not every visit can be matched. [How visits are named →](/crank-os/tracking/visitor-company-identification) ## Results from B2B accounts our operators have run 47% below the LinkedIn benchmark cost per lead Integrated Finance 26× lead growth, with cost per lead down 69% Amplience 40% more leads, with media spend cut by 8% Saïd Business School, Oxford ## Crank does the work. Your team runs the campaigns. Your media team, in-house or agency, keeps running LinkedIn, Google and Meta. Crank OS sets up the tracking, reads the numbers, writes the to-do list and makes the ads. We earn nothing more when you spend more, and HubSpot stays yours: configured, never restructured. [How Crank OS works →](/crank-os/how-it-works)[Crank OS compared →](/crank-os/compare) Start with Intelligence From £3,500 a month Dashboards, the companies report and the daily digest. Add Content when you want landing pages and ads made for you. [See pricing](/crank-os/pricing) ## Questions about Crank OS for B2B teams ### Do we have to change how we use HubSpot? No. HubSpot stays yours: set up so each lead carries its campaign, and never restructured. ### How is this different from HubSpot’s own notifications? HubSpot tells you when a contact or deal you already hold does something. Crank OS also shows the companies that visited without filling in a form, and the campaigns that reached them. ### Does it name the people who visit? No. It names the company behind a visit, not the person, and not every visit can be matched. ### Who runs our LinkedIn, Google and Meta campaigns? Your media team, in-house or outside. Crank OS sets up the tracking, reads the numbers, writes the to-do list and makes the ads. Crank OS never buys your media. ### Where do we start? With the [free companies report](/crank-os/free-companies-report), built for your own site. It is yours to keep whether or not you go ahead. ### What does it cost? Intelligence starts from £3,500 a month, and onboarding is a one-off £2,500 with every plan. [See pricing →](/crank-os/pricing) Free, before you buy anything ## Start with a free companies report. See the named companies that visited your site, and which campaigns brought them. [Get the free report](/crank-os/free-companies-report) ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see it running on a real account, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)