# Campaign builds in Meta, Google and LinkedIn | Crank OS

Source: https://wearecrank.com/crank-os/campaign-builds

Campaign builds in Meta, Google and LinkedIn from ads already scored. Built paused, checked and handed to your media team. Crank OS never buys your media.

---

[![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) 

[Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business)

Layer 4 · Campaign automation

# Campaigns built for you, paused, ready to switch on.

Campaigns built for you in Meta, Google and LinkedIn from ads that are already scored. Paused on creation, checked, and handed to your media team to run.

[See how Crank OS works](/crank-os/how-it-works)[Book a live demo](/contact?enquiry=live-demo)

**Campaign builds** · 30 seconds

## Ready for your team, never running on their own

Every campaign arrives built, named and checked, with the toggle off.

Ready for hand-overIllustrative, for an invented brand

Google · Shopping

ENGINE SKIN CO - GOOGLE - SHOPPING - SALES - PROSPECTING - NOV 2026 - SERUMS

Product feedCheckedPaused

Google · Performance Max

ENGINE SKIN CO - GOOGLE - PERFORMANCE MAX - SALES - PROSPECTING - NOV 2026 - BESTSELLERS

9 scored assetsCheckedPaused

Google · Brand search

ENGINE SKIN CO - GOOGLE - SEARCH BRAND - SALES - PROSPECTING - NOV 2026

Ad copyCheckedPaused

Meta · Video

ENGINE SKIN CO - META - CREATOR VIDEO - SALES - PROSPECTING - NOV 2026

4 scored videosCheckedPaused

Meta · Single image

ENGINE SKIN CO - META - ALWAYS ON - SALES - EXISTING CUSTOMERS - NOV 2026

6 scored imagesCheckedPaused

## What we build

Built in

### Google

Shopping, Performance Max, brand search and generic search.

[Google campaign builds →](/crank-os/campaign-builds/google-ads)

Built in

### Meta

Single image, video and catalogue campaigns.

[Meta campaign builds →](/crank-os/campaign-builds/meta-ads)

Built in

### LinkedIn

Sponsored content for B2B, from the companies report.

## Why we build them paused

Everything is built inside your own ad account and handed over switched off. Nothing spends until your media team has looked at it and chosen to switch it on.

Ownership

### It is built in your account

If you change media team, bring it in-house or pause for six months, the history and the structure stay with you.

Checking

### Read it before it costs anything

Your team can look at every choice first: the audiences, the exclusions, the bids and the tracking. A mistake is caught before it costs money.

Nothing hidden

### You see how it was built

When campaigns sit in someone else’s account, you see results but not what was built. Here the whole structure is in front of you.

## How a build works

1

Approved in Review

Only ads you have signed off are used.

2

Built, paused

In your ad account, to your naming convention.

3

Checked

Every campaign checked before it is handed over.

4

Your team switches it on

Audiences, bids and budget are copied from a campaign you already run. They check them and run it.

Before any build

### Tracking comes first

If a sale or a lead is not recorded, a campaign cannot learn from it. So before a build starts we check the tracking underneath it: that sales or leads are recorded, that the main goal is a real business result and not a page view, that the product feed is healthy for Shopping and Performance Max, and, for B2B, that click details reach HubSpot. If something is broken we tell you and fix it in [the tracking layer](/crank-os/tracking) first. A campaign that starts on broken tracking teaches the platform the wrong lesson from day one, and pausing it later does not undo that.

## Who does what

Written into the agreement, so the line never moves without you.

|                    | Crank does                                                                 | Crank asks you first                                              | Crank never does                                           |
| ------------------ | -------------------------------------------------------------------------- | ----------------------------------------------------------------- | ---------------------------------------------------------- |
| Building campaigns | Builds them paused, to your naming convention, with approved assets loaded | ·                                                                 | ·                                                          |
| Going live         | ·                                                                          | Setting any campaign live, or any budget above zero               | ·                                                          |
| Live campaigns     | ·                                                                          | Pausing old ads once their replacements are on, only when you ask | Changing the bids, budgets or audiences of a live campaign |

The boundary

## That is why our read stays independent.

Crank OS builds, measures, alerts and produces. Your media team runs the campaigns. Crank OS never buys your media, takes no commission on it, and earns nothing more when you spend more.

## From scored ads to built campaigns

Campaigns are built only from assets that have been made, scored and approved, so nothing goes into your account that you have not seen.

[Ad production →](/crank-os/ad-production)[How Crank OS works →](/crank-os/how-it-works)

Included in Content

From £6,250 a month

With the monthly production bundle. Audiences, bids and budgets are copied from a campaign you already run.

[See pricing](/crank-os/pricing) 

## Questions about campaign builds

### Who switches the campaigns on?

Your media team. Everything arrives built and paused, and we never set a campaign live.

### Can our media team change the build first?

Yes. It is your account and your team’s campaign to run. They can change the structure, the copy or the bids before they switch it on.

### Do we have to use the Crank OS dashboards?

No. You can work straight from Meta and Google. The trading dashboard sits alongside their own reports and does not replace them.

### Can you build more campaigns later?

Yes. For a new product, a season or a new market the same steps apply: built paused, named to the same convention, handed over.

### Do you build LinkedIn campaigns too?

Yes, for B2B. Sponsored content is built from the companies report and handed over paused like the rest.

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See it on a live account.

Book a live demo with the Crank team and see it running on a real account, with client details removed.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)