# Google Ads campaigns built paused for you | Crank OS Source: https://wearecrank.com/crank-os/campaign-builds/google-ads Google Shopping, Performance Max and search campaigns built paused in your own account from your product feed and approved ads, named to one pattern and checked. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 4 · Campaign automation · Google # Google campaigns, built paused, ready for your team. Shopping, Performance Max and search campaigns built from your product feed and your approved ads, in your own Google Ads account, named to one pattern and handed over paused. [Book a live demo](/contact?enquiry=live-demo) [See all campaign builds](/crank-os/campaign-builds) ## What arrives in your Google Ads account Each campaign type is built from what suits it, then paused and named so you can read what it is. Ready for hand-overIllustrative, for an invented brand Google · Shopping ENGINE SKIN CO - GOOGLE - SHOPPING - SALES - PROSPECTING - NOV 2026 - SERUMS Product feedCheckedPaused Google · Performance Max ENGINE SKIN CO - GOOGLE - PERFORMANCE MAX - SALES - PROSPECTING - NOV 2026 - BESTSELLERS Approved adsCheckedPaused Google · Brand search ENGINE SKIN CO - GOOGLE - SEARCH BRAND - SALES - PROSPECTING - NOV 2026 Ad copyCheckedPaused Google · Generic search ENGINE SKIN CO - GOOGLE - SEARCH GENERIC - SALES - PROSPECTING - NOV 2026 - SERUM Ad copyCheckedPaused ## What each campaign type is built from Shopping ### Your product feed Shopping runs on your product feed, so the feed is checked first. A product Google has rejected cannot show. [The product feed check →](/crank-os/tracking/product-feed) Performance Max ### Your approved ads Asset groups are filled from the images, videos and copy you have signed off in Review, sized the way Google asks for them. [Image ads →](/crank-os/ad-production/static-ads) Brand search ### Ad copy Written to Google’s limits for search ads, so people who already know your name find you first. Generic search ### Ad copy The same limits, for people searching for what you sell. Search can be built for leads as well as for sales. ## The limits the copy and images are written to So everything fits before it is built, not after Google has refused it. | Where | What Google asks for | | ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Search ad headlines | 3 to 15 headlines, each up to 30 characters. | | Search ad descriptions | 2 to 4 descriptions, each up to 90 characters. | | Performance Max text | 3 to 15 headlines of up to 30 characters, 1 to 5 long headlines of up to 90, and 2 to 5 descriptions of up to 90\. The business name is up to 25 characters. | | Performance Max images | Four or more wide images (1200 by 628) and four or more square images (1200 by 1200). Tall images (960 by 1200) are optional. | | Logos | A square logo (1200 by 1200) is required. A wide logo (1200 by 300) is optional. | | Performance Max video | Optional, and 10 seconds or longer. | Limits as Google publishes them in October 2026\. They change from time to time. ## How a build works 1 Approved in Review Only ads you have signed off are used. 2 Built, paused In your Google Ads account, to the name pattern below. 3 Checked Feed, copy and images checked before the build is handed over. 4 Your team switches it on Audiences, bids and budget are copied from a campaign you already run. They check them and run it. ## One name pattern, everywhere On Google the third part of the name is the campaign type, written the same way every time. BRANDWhose ads\-GOOGLEPlatform\-CAMPAIGN TYPEShopping, search, Performance Max\-OBJECTIVEThe goal\-AUDIENCEWho it is for\-DATEWhen it was built Product or theme detail follows the date. Campaign types are always written the same way, so brand search and generic search are never mixed up in reports. The pattern is Crank’s own convention, used on every account we build. Before any build ### The feed and the tracking come first Shopping and Performance Max depend on your product feed, and every campaign depends on a sale or a lead being recorded. Before a build starts we check that the feed is healthy, that sales or leads are recorded and that the main goal is a real business result. If something is broken we tell you and fix it in [the tracking layer](/crank-os/tracking) first. ## Built from your feed and from ads that have been scored Nothing goes into your account that you have not seen. Audiences, bids and budget are copied from a campaign you already run, and your team checks them, switches the campaign on and runs it. [Meta campaign builds →](/crank-os/campaign-builds/meta-ads)[The product feed check →](/crank-os/tracking/product-feed) Included in Content From £6,250 a month With the monthly production bundle. Audiences, bids and budget are copied from a campaign you already run. [See pricing](/crank-os/pricing) ## Questions about Google builds ### Who switches the campaign on? Your media team. Everything arrives paused, ready for them to switch on. ### Do you set our audiences, bids and budget? Not unless you ask. A new campaign reuses what is already set in one of your campaigns, and your team checks it before switching it on. ### Do you build Performance Max campaigns? Yes, built paused like the rest, from the images, videos and copy you have approved. ### Do we need a product feed? For Shopping and Performance Max, yes, and we check it before the build. A weekly [product feed check](/crank-os/tracking/product-feed) is part of Crank OS for Shopify shops. ### Can you build search campaigns for lead generation? Yes. Search can be built for leads as well as sales. ### What happens to the campaign if we leave? It is in your Google Ads account, so the history and the structure stay with you. ### Do you build for Meta too? Yes. See [Meta campaign builds](/crank-os/campaign-builds/meta-ads). ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see a build arrive in an ad account, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)