# Meta ads campaigns built paused for you | Crank OS Source: https://wearecrank.com/crank-os/campaign-builds/meta-ads Meta campaigns built paused in your own ad account from approved, scored ads: set up like a campaign that already works, named to one pattern and checked first. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 4 · Campaign automation · Meta # Meta campaigns, built paused, in your own ad account. Campaigns, ad sets and ads made from ads you have approved, set up like a campaign that already works in your account, named to one pattern and handed over switched off. [Book a live demo](/contact?enquiry=live-demo) [See all campaign builds](/crank-os/campaign-builds) ## What arrives in your ad account A campaign, its ad sets and their ads, each one paused and named so you can read what it is. Ready for hand-overIllustrative, for an invented brand Meta · Campaign ENGINE SKIN CO - META - CREATOR VIDEO - SALES - PROSPECTING - NOV 2026 Set up like a campaign that worksCheckedPaused Meta · Ad set ENGINE SKIN CO - META - CREATOR VIDEO - SALES - PROSPECTING - NOV 2026 - SERUMS 2 adsCheckedPaused Meta · Video ad ENGINE SKIN CO - META - CREATOR VIDEO - SALES - PROSPECTING - NOV 2026 - SERUMS - VITAMIN C - HOW TO - REEL 1 Every sizeCheckedPaused Meta · Video ad ENGINE SKIN CO - META - CREATOR VIDEO - SALES - PROSPECTING - NOV 2026 - SERUMS - VITAMIN C - HOW TO - REEL 2 Every sizeCheckedPaused ## What we build in Meta Each one is built paused, in your own ad account. Image ### Single image campaigns Built from the image ads you have approved, in every size. Video ### Video campaigns Built from the videos you have approved, in every size. Catalogue ### Catalogue campaigns We can set up the catalogue and build the campaign from it, paused. We do not make creative for catalogue campaigns. ## What the build does Six steps, in this order, every time. 1 Approved ads only Only ads you signed off in Review are used. An ad held back there is never built. 2 Set up like one that works The new campaign copies the audiences, placements, bids and budget of one already running in your account, not a blank page. We set new ones only if you ask. 3 Copy attached Up to five primary texts, five headlines and three descriptions for each ad. A line that breaks a rule is never used. 4 Every size in one ad Each piece becomes one image or video ad that carries every size, so Meta picks the right one for each placement. 5 Checked by Meta Meta checks each ad before it is created, and a preview of it is saved. 6 Made paused Nothing is switched on. That stays with your media team, in Ads Manager. ## One name pattern, everywhere You can read what a campaign is from its name, and reports can group campaigns that belong together. BRANDWhose ads\-METAPlatform\-ACTIVITYWhat it is\-OBJECTIVEThe goal\-AUDIENCEWho it is for\-DATEWhen it was built An ad set adds the detail, such as the product or the place, to the campaign’s name. An ad adds the name of the piece, so an ad’s name says which campaign and ad set it sits in. The pattern is Crank’s own convention, used on every account we build. ## Changing ads already in your account Running ads are left as they are. ### A replacement is a new paused ad A change arrives as a new paused ad, named with V2, next to the old one. Your team decides when it goes on. We pause the old ad only if you ask us to. ### New ads in ad sets that exist New ads can be added to ad sets already running, without changing the ad set’s name, budget or settings. ### Not too many in one ad set We count the ads an ad set will hold against a number agreed with you for each kind of campaign, and flag it if the ad set goes over. ## Built to be safe Because it works inside your ad account. ### A checklist first Before anything is created there is a checklist. If anything on it is unmet, nothing is created. ### Never made twice If a build is interrupted, it carries on where it stopped and never makes the same ad twice. ### One build at a time, paced Builds run one at a time for each ad account and are paced to stay inside Meta’s limits. Before any build ### Tracking comes first If a sale or a lead is not recorded, a campaign cannot learn from it. So before a build starts we check that sales or leads are recorded and that the main goal is a real business result and not a page view. If something is broken we tell you and fix it in [the tracking layer](/crank-os/tracking) first. ## Built from ads that have already been scored Campaigns are built only from ads that have been made, scored and approved, so nothing goes into your account that you have not seen. [Image ads →](/crank-os/ad-production/static-ads)[Video ads →](/crank-os/ad-production/video-ads)[Google campaign builds →](/crank-os/campaign-builds/google-ads) Included in Content From £6,250 a month With the monthly production bundle. Audiences, bids and budget are copied from a campaign you already run. [See pricing](/crank-os/pricing) ## Questions about Meta builds ### Who switches the campaign on? Your media team. Everything arrives paused, ready for them to switch on. ### Do you set our audiences, bids and budget? Not unless you ask. A new campaign reuses what is already set in one of your campaigns, and your team checks it before switching it on. ### Do you build catalogue campaigns? Yes. We can set up the catalogue and build the campaign from it, paused. We do not make creative for catalogue campaigns. ### Do you pause our old ads? Only if your team asks. Once a replacement ad is on, we can pause the one it replaces as part of the same run. ### Can our media team change the build first? Yes. It is your account and your team’s campaign to run. They can change the structure, the copy or the bids before they switch it on. ### Where is it built? In your own ad account, so the history and the structure stay with you. ### What access do you need? Access to your ad account, given in Meta’s own business settings, which you can remove at any time. ### What does V2 mean in an ad’s name? It marks a replacement for an ad that already exists. The old ad is left as it is, and the new one arrives paused beside it. ### Do you build for LinkedIn and Google too? Yes. See [Google campaign builds](/crank-os/campaign-builds/google-ads). LinkedIn campaigns are built for B2B from the companies report, and handed over paused in the same way. ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see a build arrive in an ad account, with client details removed. 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