# Crank OS compared: software, agencies, hiring | Crank OS

Source: https://wearecrank.com/crank-os/compare

Crank OS compared with marketing software, performance agencies, measurement consultancies and hiring: what each does, what it leaves to you, and what it costs.

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Crank OS compared

# Software, agencies and your team, what that leaves you to do.

Four ways brands usually cover tracking, reporting, creative and campaigns, set beside Crank OS. See what each does, what it leaves to you, and what it costs.

[Book a live demo](/contact?enquiry=live-demo)[Jump to the verdict ↓](#verdict)

| Option                                     | What it does                                                                                                                                                               | What it leaves to you                                                                                            | Typical cost                                                    |
| ------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------- |
| Artificial intelligence marketing software | Monitoring, alerts, suggested or automatic changes to live campaigns, draft copy and creative, attribution.                                                                | Installing the tracking, driving the tool, finishing the creative, building campaigns, and reading it every day. | $89 to $1,349 a month, plus the person                          |
| Performance agency with creative           | Runs your media, makes the creative and reports its own results.                                                                                                           | An independent view of whether it is working. The report comes from the people spending the money.               | £1,500 to £16,750 a month, often plus a share of spend          |
| Measurement consultancy                    | Tracking, data layers and dashboards, done well.                                                                                                                           | Alerts, creative, campaign builds, and reading the output every day.                                             | £1,500 to £5,000-plus a month                                   |
| Hiring                                     | People who can do the work: an analyst, a designer, an editor.                                                                                                             | Three months to get going, management, tools and cover, and still nobody who has run seven-figure accounts.      | £4,000 to £5,500 a month per person, fully loaded               |
| Crank OS                                   | Tracking installed, live dashboards, a daily digest written by an operator, ad-ready creative and live pages, campaigns built in platform, and a monthly review. One team. | Running the live campaigns, with the to-do list in hand.                                                         | From £8,750 a month for the whole thing. Each half from £3,500. |

Costs from published list prices and 2026 surveys, read in October 2026.

## Which is right for you

If

You have an in-house team with time to drive a tool every day

Then

Software may be enough.

If

You want someone else to run your media day to day

Then

You need an agency. Crank OS does not run media.

If

Tracking is the only gap

Then

A measurement consultancy will do it well.

If

You want the whole operation, with a read that is independent of your media

Then

That is what Crank OS is for.

The verdict

## If you already have one of these, keep it.

Crank OS replaces the person reading the tool, the suppliers producing the assets and the set-up nobody got round to. It does not ask you to rip anything out, and your media team keeps running the campaigns.

[Book a live demo](/contact?enquiry=live-demo) [See pricing](/crank-os/pricing) 

## Keep reading

[GuideIs my agency reporting accurate?](/insights/crank-os/is-my-agency-reporting-accurate) [PageHow Crank OS works](/crank-os/how-it-works) [PageCrank OS pricing](/crank-os/pricing) 

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## Not sure? Talk it through.

Book a live demo with the Crank team, and bring what you use today. We will tell you honestly whether Crank OS fits.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)