# Example daily marketing digest and to-do list | Crank OS Source: https://wearecrank.com/crank-os/daily-alerts/example-digest An example of the daily marketing digest: six lines for an invented shop, shown as they arrive in Slack, WhatsApp and email, each ending in something to do. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 2 · Intelligence · Example digest # A daily digest, as it arrives, for an invented shop. Six lines from one morning for Engine Skin Co., shown in Slack, WhatsApp and email. Each line says what happened and ends in something to do. [Book a live demo](/contact?enquiry=live-demo) [How daily alerts work](/crank-os/daily-alerts) ## One morning, three ways to read it Pick where your team reads it. The six lines are the same. SlackWhatsAppEmail #marketing Crank OS digest07:10 · Example Six things to look at today 1 Creative "Summer Hook 3" has been below the return floor for five days. **Pause it and swap in "Summer Hook 5", scored 82.** 2 Budget pace UK Shopping is pacing at 118% of plan with nine days left. **Lift the cap by 15% or accept an early stop.** 3 Site check Discount code SAVE20 fails at checkout, and three live ads carry it. **Fix the code or pause the three ads.** 4 Product feed Four serums are rejected in Google Shopping because their product codes are missing. They took £212 of spend last week. **Add the codes to the feed this week.** 5 Landing page The Night Cream page returns "not found", and three live ads open it. **Restore the page, or point the ads at another one.** 6 Funnel Checkout starts are down 31% on the seven-day average, while visits held steady. **Test checkout on a phone, then check the payment options.** SlackWhatsAppEmail Crank OS Six things to look at today **1\. Creative** "Summer Hook 3" has been below the return floor for five days. **Pause it and swap in "Summer Hook 5", scored 82.** **2\. Budget pace** UK Shopping is pacing at 118% of plan with nine days left. **Lift the cap by 15% or accept an early stop.** **3\. Site check** Discount code SAVE20 fails at checkout, and three live ads carry it. **Fix the code or pause the three ads.** **4\. Product feed** Four serums are rejected in Google Shopping because their product codes are missing. They took £212 of spend last week. **Add the codes to the feed this week.** **5\. Landing page** The Night Cream page returns "not found", and three live ads open it. **Restore the page, or point the ads at another one.** **6\. Funnel** Checkout starts are down 31% on the seven-day average, while visits held steady. **Test checkout on a phone, then check the payment options.** 07:10 · Example SlackWhatsAppEmail From **Crank OS digest** To The marketing team at Engine Skin Co. Subject **Six things to look at today** 1\. Creative "Summer Hook 3" has been below the return floor for five days. **Pause it and swap in "Summer Hook 5", scored 82.** 2\. Budget pace UK Shopping is pacing at 118% of plan with nine days left. **Lift the cap by 15% or accept an early stop.** 3\. Site check Discount code SAVE20 fails at checkout, and three live ads carry it. **Fix the code or pause the three ads.** 4\. Product feed Four serums are rejected in Google Shopping because their product codes are missing. They took £212 of spend last week. **Add the codes to the feed this week.** 5\. Landing page The Night Cream page returns "not found", and three live ads open it. **Restore the page, or point the ads at another one.** 6\. Funnel Checkout starts are down 31% on the seven-day average, while visits held steady. **Test checkout on a phone, then check the payment options.** An example for an invented shop, Engine Skin Co. Real digests are written for your accounts. ## How to read a line Every line has the same three parts, so a busy team can take it in at a glance. 2 Budget pace UK Shopping is pacing at **118% of plan** with nine days left. **Lift the cap by 15% or accept an early stop.** The area Which check raised it, so you know whose job it is. What happened A figure and a time, not an adjective: 118% of plan, nine days left. What to do Underlined, and written so your team can act from the message. ## What each line was checked against Each line comes from one of the checks the digest runs every morning. | Line | Checked against | | ------------ | -------------------------------------------------------------------------------------------------------------------------------------- | | Creative | Your return floor, and how many days an ad has been below it. | | Budget pace | Your plan for the month, campaign by campaign. | | Site check | Discount codes in live ads, tried at checkout. The [free scan](/crank-os/free-scan) shows this kind of check once. | | Product feed | Which products Google Shopping has rejected or lost. See [the product feed check](/crank-os/tracking/product-feed). | | Landing page | Whether the pages your ads open still load. | | Funnel | The steps visitors take, against the seven-day average. See [the shopping and funnel dashboard](/crank-os/dashboards/shopping-funnel). | The digest also checks performance against the seven-day average and the benchmarks, and ad and site wording against the platforms’ rules. ## For B2B teams, the lines look different The same shape, with companies and sales in place of baskets and checkouts. Two example lines for a B2B teamInvented company 1 Companies Three companies you target came back to your pricing page. **Pass them to sales today.** 2 LinkedIn Larchmont Health newly reached the level agreed for your LinkedIn ads, and sales has no meeting with it yet. **Add it to this week’s calls.** ## What the digest does not do A message your team acts on, not a tool that acts for them. ### It does not change your accounts It tells your team what to do and your media team does it. Crank OS never changes the bids, budgets or audiences of a live campaign. ### It is not a wall of alerts Lines are ranked, so the most important one comes first, and every line ends in one thing to do. ### It is written by a person An operator writes the to-do list, so your team acts from the message and opens a dashboard only when the detail matters. ## Alerts sit on top of clean data The digest reads from the dashboards, which read from the tracking. That is why alerts come with the dashboards and are never sold on their own. [How daily alerts work →](/crank-os/daily-alerts)[The dashboards →](/crank-os/dashboards) Part of Intelligence From £3,500 a month With every dashboard and a monthly review with an operator. [See pricing](/crank-os/pricing) ## Questions about the digest ### Is this a real digest? No. It is an example written for an invented shop, Engine Skin Co., with example figures. Real digests are written for your accounts, and a live demo shows one. ### Where is the digest sent? To Slack, WhatsApp or email, whichever your team reads first. ### How long is it? It depends on the day. Lines are ranked so the most important comes first, and every line ends in an action. ### Who writes it? An operator at Crank, who writes the to-do list from what the checks found overnight. ### Can it change anything in our ad accounts? No. It tells your team what to do. Your media team makes the change. ### Can we have the digest without the dashboards? No. The digest reads from the dashboards, so the two come together. ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See a real digest. Book a live demo with the Crank team and see the digest and the dashboards behind it, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)