# Meta ads audience performance dashboard | Crank OS

Source: https://wearecrank.com/crank-os/dashboards/audience

Meta ads audience performance: which ages, devices and placements win your results for less and which cost more, ranked by spend saved or wasted.

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Layer 2 · Intelligence · Audience dashboard

# Which ages and devices win you results for less?

Which ages, devices and placements win your results for less, and which cost you more. Ranked by how much spend each one saved or wasted against the platform's average.

[See it live](/contact?enquiry=live-demo) [See pricing](/crank-os/pricing) 

![The audience dashboard for a lead generation account, with four numbered features: what to judge on, each platform's total, the best performing segments and the worst performing segments](/crank-os/images/audience-dashboard.webp) 1 2 3 4 

A live lead generation account, with the client's name and spend removed.

1

## Judge on the right result

Results, traffic or audience build, for all campaigns or one cohort at a time.

2

## Each platform's total

Spend, results and cost per result, against the period before.

3

## Best performers

The segments that saved the most spend against their platform's average.

4

## Worst performers

The segments that cost the most extra, so you know where to look first.

## One colour rule, on every segment

Age, gender, device, operating system, placement and location are all coloured the same way, so a glance tells you where the money is working.

### Cheaper

15% or more better than the platform's average.

### About average

Within 15% of the platform's average.

### Dearer

15% or more worse than the platform's average.

### Too early to say

Fewer than two results, so too little to judge.

Ranked fairly 

A segment needs at least 10% of the platform's spend and two results before it can be ranked best or worst.

Said plainly 

Where a platform reports nothing, as Google does for age and gender on Performance Max, the page says so rather than guessing.

## Questions it answers in a minute

### Which age groups cost us least?

Age by platform, coloured against the average.

### Is iPhone or Android cheaper?

Device and operating system, side by side.

### Which placements waste spend?

Placement detail, with the extra spend in red.

### Has anything shifted?

An arrow on every segment shows the change since last period.

## Turned into a to-do list

An operator reads it and writes what to change in the daily digest: which segment to exclude, which to bid up. Your media team decides and makes the change.

[How the daily digest works →](/crank-os/daily-alerts) 

Included in Intelligence

From £3,500 a month

With every dashboard and the daily digest.

[See pricing](/crank-os/pricing) 

## The other dashboards

[TradingSpend, revenue and return, updated every morning.](/crank-os/dashboards/trading) [CreativeWhich formats and ads win your results.](/crank-os/dashboards/creative) [Shopping and funnelProduct performance and price against rivals.](/crank-os/dashboards/shopping-funnel) [Company and pipelineCompanies, leads and deals traced to campaigns.](/crank-os/b2b) 

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See it on a live account.

Book a live demo with the Crank team and see the audience dashboard running, with client details removed.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)