# Meta ads creative reporting dashboard | Crank OS

Source: https://wearecrank.com/crank-os/dashboards/creative

Meta ads creative reporting: which formats and ads win your results, which are tiring, and which fall below your return floor. Updated daily and read for you.

---

[![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) 

[Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business)

Layer 2 · Intelligence · Creative dashboard

# Which ads are working, and which are tiring.

Which formats, audiences and ads win your results, and which spend without them. Every ad is judged only against ads with the same job.

[See it live](/contact?enquiry=live-demo) [See pricing](/crank-os/pricing) 

![The best and worst creative in the creative dashboard, each ad shown with its picture, return, revenue, spend and sales, with four numbered features](/crank-os/images/creative-gallery-demo.webp) 1 2 3 4 

Shown with demo data and example ads for an invented brand, Engine Skin Co.

1

## Judge on what the ad is for

Sales, return, traffic or audience build, for one cohort or format at a time.

2

## Meta and Google side by side

Each ad is compared only with ads on its own channel and objective.

3

## The best, with the ad itself

Ads beating their group, the most revenue first, so you see what is working.

4

## The worst, biggest spend first

Ads below their group, so the most expensive problem is at the top.

## Image or video, for each audience

Above the gallery, every format is split by audience: retargeting, prospecting and brand awareness. The better format in each row is marked, and anything better or worse than the channel's average is coloured.

![Return by format and cohort for Meta and Google, with revenue and return for image and video in each audience](/crank-os/images/creative-formats-demo.webp) 

Shown with demo data.

## How the best and worst ads are picked

Every ad is shown with its picture and its own figures, best first and worst first. The rules are fixed and written on the page, so nobody argues about how an ad was judged.

Fair comparison

### Same job, same channel

An ad is compared only with ads on the same channel whose campaign had the same objective.

Best

### Better than its group

Ads that beat their group's average on the measure you judge by, the most results first.

Worst

### Below its group

Ads with no results, or worse than their group's average, the biggest spend first.

Awareness

### Judged on its own job

Brand awareness ads aren't judged on sales or leads. Switch to traffic or audience build to judge them.

## Questions it answers in a minute

### Is video or image cheaper for us?

The format grid marks the cheaper format in each cohort.

### Which ads should we stop?

The worst list, with the biggest spend at the top.

### Which ads deserve more budget?

The best list, with the most results at the top.

### Does Meta or Google win our results?

Both channels on the same measures, side by side.

## The results shape the next brief

What wins here goes into the next round of ads, made in the production layer and sent to you for sign-off in Review. Ads that drop below your return floor show up in the daily digest.

[See ad production →](/crank-os/ad-production) [How the daily digest works →](/crank-os/daily-alerts) 

Included in Intelligence

From £3,500 a month

With every dashboard and the daily digest.

[See pricing](/crank-os/pricing) 

## The other dashboards

[TradingSpend, revenue and return, updated every morning.](/crank-os/dashboards/trading) [AudienceWhich ages, devices and placements cost you less.](/crank-os/dashboards/audience) [Shopping and funnelProduct performance and price against rivals.](/crank-os/dashboards/shopping-funnel) [Company and pipelineCompanies, leads and deals traced to campaigns.](/crank-os/b2b) 

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See it on a live account.

Book a live demo with the Crank team and see the creative dashboard running, with client details removed.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)