# B2B pipeline dashboard for HubSpot | Crank OS Source: https://wearecrank.com/crank-os/dashboards/pipeline A B2B pipeline dashboard for HubSpot teams: meetings and qualified opportunities traced to the LinkedIn, Google and Meta campaigns that reached each company. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 2 · Intelligence · Pipeline dashboard # Which campaigns reached the deals, not just the form fills. Meetings and qualified opportunities from HubSpot, joined to the companies your LinkedIn, Google and Meta campaigns reached. Updated every morning and read for you. [See it live](/contact?enquiry=live-demo) [See pricing](/crank-os/pricing) ## From a lead to a meeting, by campaign Leads, meetings and qualified opportunities for each campaign, counted the way your HubSpot is set up. Pipeline by campaignLast 30 days · demo data Leads 267 Meetings 41 Qualified opportunities 12 LinkedIn LEDGERLINE - LINKEDIN - FINANCE DIRECTORS - LEAD GEN - PROSPECTING - OCT 2026 125 Leads 14 Meetings 5 Qualified Google LEDGERLINE - GOOGLE - SEARCH BRAND - LEAD GEN - PROSPECTING - OCT 2026 95 Leads 19 Meetings 6 Qualified Meta LEDGERLINE - META - RETARGETING - LEAD GEN - REMARKETING - OCT 2026 47 Leads 8 Meetings 1 Qualified Drawn with demo figures for an invented company, Ledgerline. They are not results. ## Four questions it answers The ones a board asks and most B2B teams cannot answer from the ad platforms alone. ### Which campaign reached the meetings? Every lead carries the campaign it came from, so meetings and qualified opportunities trace back to a campaign, not just a channel. ### Which companies did our ads reach? Every company your LinkedIn campaigns reached, with where it stands with sales. ### What was already in the pipeline? A company already in your pipeline before your ads started is marked, so you can see which deals were open before the campaign began. ### Who should sales call first? Companies with high interest and no meeting yet are marked Hot, so the list your team calls from starts in the right place. ## Where each company stands with sales Each company reached by your LinkedIn campaigns gets one label from your HubSpot records: new to sales, never worked, worked with no meeting, or in pipeline before or since your ads started. Hot sits beside it. Where each company stands with salesInvented companies Brightwater Analytics In pipeline before your ads Kestrel Systems Never workedHot Ashgrove Legal New to sales Larchmont Health Worked, no meeting yet Oakfield Software In pipeline since your ads ## Counted the way your HubSpot is set up No two HubSpot accounts are used the same way, so the dashboard counts what yours records and does not ask you to change it. If you use lifecycle stages ### Contact stages Leads, marketing qualified and sales qualified contacts, counted from the lifecycle stage each contact reaches. If you work in deals ### Deal stages Meetings and qualified opportunities, counted from the date a deal reaches the stage you name in your pipeline. Some teams never use the contact stages, and this is for them. Agreed once ### Written down The rule is agreed when we set it up with you, using the names your team uses, so the numbers mean what your team means by them. ## Where a match can go wrong Stated here, so nobody finds out later. ### Matched by name, then confirmed LinkedIn tells us a company’s name and little else. We match it to HubSpot by name and keep the match only when the company’s website address or LinkedIn page agrees. Where they do not, the company shows blank rather than a guess. ### LinkedIn is a day or two behind LinkedIn’s company figures arrive 24 to 48 hours after the campaign figures, so a campaign that launched today shows no companies for its first two days. ### Small numbers are hidden LinkedIn hides any count under three, so a company that has barely seen an ad may not appear yet. ## Keeping the list useful A company list your sales team trusts is one you can tidy. ### Take a company out Exclude any company, such as a competitor or a customer, and restore it later if you change your mind. ### Take the list with you Download the list in the format LinkedIn’s company list upload takes, to build an audience from it. ### Flagged once, not every day When a company newly reaches the level agreed with you, it is flagged once to your Slack channel, not again every day. Before the dashboard ### Tracking comes first A pipeline view is only as good as the campaign on each record. Before this dashboard is switched on we check that every ad lead reaches HubSpot with its campaign, and fix it in [the tracking layer](/crank-os/tracking/hubspot-ad-lead-tracking) if it does not. Companies that visit your site without filling in a form are named by [visitor company identification](/crank-os/tracking/visitor-company-identification), which names companies and not people. ## What changes here goes into the morning digest The dashboards feed the daily digest, so a campaign that stops bringing meetings reaches your team as a line with something to do. [How the daily digest works →](/crank-os/daily-alerts)[See an example digest →](/crank-os/daily-alerts/example-digest) Included in Intelligence From £3,500 a month With every dashboard and the daily digest. [See pricing](/crank-os/pricing) ## The other dashboards for B2B [TradingLeads and cost per lead by channel, against your goals.](/crank-os/dashboards/trading)[CreativeWhich ads win leads, LinkedIn included.](/crank-os/dashboards/creative)[CompaniesEvery company your campaigns reached, and how interested it was.](/crank-os/free-companies-report)[Crank OS for B2B teamsHow the dashboards fit with tracking, alerts and production.](/crank-os/b2b) ## Questions about the pipeline dashboard ### Do we have to change how we use HubSpot? No. HubSpot stays yours. We check that each lead carries its campaign and read what your HubSpot already records. ### Which campaigns does it cover? LinkedIn, Google and Meta. The company view comes from LinkedIn and from visitor company identification on your website, because those are the sources that name companies. ### Why does a company show with no HubSpot status? Because the match could not be confirmed. A company is matched only when its website address or LinkedIn page agrees with the name, and we leave it blank rather than guess. ### Does it name the people who saw our ads? No. It names companies, not people, and not every visit can be matched. ### How soon do companies appear after a campaign starts? After a day or two. LinkedIn’s company figures arrive 24 to 48 hours after the campaign figures. ### Can we see it before we buy? Yes. Start with the [free companies report](/crank-os/free-companies-report), built for your own site, or book a live demo. ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see the pipeline dashboard running, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)