# Ecommerce marketing dashboard for UK shops | Crank OS Source: https://wearecrank.com/crank-os/ecommerce Crank OS for online shops: server-side tracking, a trading dashboard, daily alerts, and ads and campaigns built for you. An ecommerce marketing dashboard. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) For Shopify brands # Know which ads sell, and what to fix every day. Crank OS puts the tracking in properly, shows what sold and why, and sends your team a to-do list every morning. Ads and campaigns are built for you too. [Get a free site scan](/crank-os/free-scan)[Book a live demo](/contact?enquiry=live-demo) Shopify or Shopify Plus£15k to £150k a month on Meta and GoogleA marketing team of one to five **Crank OS for online shops** · 45 seconds ## Missed sales. Broken codes. Disapproved ads. Found at month end. Most shops find out what went wrong from the monthly report, or from a customer. By then the spend has gone. ### Sales the ads never see Browser tracking drops a share of the sales your ads made, so Meta and Google learn from less than really happened, and your reports disagree with Shopify. ### A code that fails at checkout A discount code in three live ads stops working. The ads keep sending shoppers to it until someone complains. ### Ads disapproved overnight A skin or health claim trips a review. Spend stops, or a best-seller drops out of Shopping, and nobody is told. ## One team runs the whole system The same four layers as every Crank OS client, set up for a Shopify brand. Tracking ### Every sale counted Server-side tracking on Shopify, your product feed checked every week, and Meta and Google connected. Nothing for you to configure. [The tracking layer](/crank-os/tracking) Dashboards ### What sold, and why Trading, creative, audience, shopping and funnel. Updated every morning, open to your whole team. [The dashboards](/crank-os/dashboards) Alerts ### A to-do list every morning “SAVE20 fails at checkout, and three live ads carry it. Fix the code or pause the three ads.” Sent to Slack, WhatsApp or email. [Daily alerts](/crank-os/daily-alerts) Production ### Ads made and scored Video cut from creator footage, image ads in every size and brand films, each one scored before you sign it off. [Ad production](/crank-os/ad-production) Campaign builds ### Campaigns built, paused Shopping, Performance Max and Meta campaigns built from approved ads, ready for your team to switch on. [Campaign builds](/crank-os/campaign-builds) ## Five questions, answered every morning Sales, spend and return by day, with each ad, audience and product behind them. ![The trading dashboard for an invented brand, Engine Skin Co., with sales, spend and return by channel](/crank-os/images/trading-dashboard-demo.png) Shown with demo data for an invented brand, Engine Skin Co. [TradingWhat sold yesterday, and at what return?](/crank-os/dashboards/trading)[CreativeWhich ads work, and which are tiring?](/crank-os/dashboards/creative)[AudienceWho bought: new customers or returning?](/crank-os/dashboards/audience)[ShoppingWhich products sell, and at what price against rivals?](/crank-os/dashboards/shopping-funnel)[FunnelWhere do shoppers drop out?](/crank-os/dashboards/shopping-funnel) ## Caught the next morning, not at month end ### Checked every night, read every morning Crank OS checks your shop and your ad accounts overnight. An operator reads the results and writes the few that matter as actions, with the fix already worked out. * Discount codes in live ads tested at checkout * Product pages behind Shopping ads checked for errors * Ads disapproved, or likely to be, for health and beauty claims * Budgets pacing ahead or behind plan * Ads tiring before they stop selling [See the daily alerts →](/crank-os/daily-alerts) Daily digest07:10 · Example 1 Site check Discount code SAVE20 fails at checkout, and three live ads carry it. **Fix the code or pause the three ads.** 2 Product feed Four products in Shopping ads now lead to pages that no longer exist. **Redirect them or remove them from the feed.** 3 Ad review Two ads were disapproved overnight for a skin claim. **Swap in the approved wording, ready in Review.** An example digest for an invented brand. ## Ads made for you, scored before you see them Creator footage cut into video ads, image ads in every size and brand films, all checked against your brand and your claims. ![Example creator video ad frame for an invented brand](/crank-os/images/ad-creator-video.webp)91 ![Example image ad: Brighter skin in 14 days](/crank-os/images/ad-serum.webp)84 ![Example image ad for a bundle offer](/crank-os/images/ad-bundle.webp)88 ![Example image ad for a sun cream](/crank-os/images/ad-sun-cream.webp)80 Example ads for an invented brand, Engine Skin Co., each with its score. [See ad production →](/crank-os/ad-production) ## What shop accounts have shown us From Crank case studies, with client names withheld. 4× the cost per sale on Shopping against brand search, for a retailer whose cheapest clicks were its most expensive sales Beauty and home fragrance retailer 62.2% → 91% basket completion for existing customers once five checkout faults were found and fixed (72% for new ones) Beauty and wellbeing brand 13.4% conversion from gift guide visitors, against a 2.9% site average Five retailers measured side by side [Read what the accounts showed →](/case-studies/what-the-accounts-showed) ## Crank does the work. Your team switches it on. Your media team, in-house or agency, keeps running Meta and Google. Crank OS puts the tracking in, reads the numbers, writes the to-do list, makes the ads and builds the campaigns. We take no commission on your media and earn nothing more when you spend more. [How Crank OS works →](/crank-os/how-it-works)[Crank OS compared →](/crank-os/compare) The whole of Crank OS From £8,750 a month Tracking, dashboards, daily alerts, ads made and campaigns built. Or start with Intelligence, from £3,500 a month. [See pricing](/crank-os/pricing) Free, before you buy anything ## Start with a free site and ad account scan. We check your live ads against Meta and Google’s rules and test the discount codes they carry at your checkout. The findings arrive before the first meeting. [Get a free site scan](/crank-os/free-scan) ## Related pages [TrackingServer-side tracking and the product feed, put in by us.](/crank-os/tracking)[Product feedClean product data for Shopping ads, checked every week.](/crank-os/tracking/product-feed)[Shopping and funnelProducts, prices against rivals and where shoppers drop out.](/crank-os/dashboards/shopping-funnel)[Crank OS for B2B teamsThe same system for teams selling through HubSpot.](/crank-os/b2b) ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see it running on a real account, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)