# How a managed marketing operating system works | Crank OS

Source: https://wearecrank.com/crank-os/how-it-works

How Crank OS works: tracking installed first, dashboards read every day, ads made and scored, and campaigns built paused for your media team to switch on.

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[![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) 

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How it works

# We set it all up for you. Live in days, not months.

From a free scan before we start to a monthly review once you are live. Onboarding is the hardest part, so we do it once, for you.

[Book a live demo](/contact?enquiry=live-demo) [See pricing](/crank-os/pricing) 

**How Crank OS works** · 60 seconds

1Before we start

## A free scan

Compliance, checkout and landing page checks on your site, and a first read of your ad accounts. The findings are yours whether or not you go ahead.

2Week 1

## Access and set-up

Ad platform, store or sales system access. Tracking installed. Conversion definitions agreed. Product feed or HubSpot configured.

3Week 1 to 2

## Live

Dashboards reading, history backfilled, alerts switched on with your chosen channel and timing. A walk-through with your team.

4Month 1

## First review

The before and after on tracking, the first production bundle delivered, the first campaigns built, and the review that sets the plan.

## A month with Crank OS

The digest is what your team sees every day. The dashboards are there when they want the detail. The monthly review is where the plan moves.

Every morning

The digest arrives with three things to look at, in order, each with the action written: check and diagnose, pause or refresh, lift or cap spend. Click through for the detail, or act straight from the message.

Every week

A summary of what moved, what the team did about it and what is coming up: creative that is about to tire, feed and compliance checks, budget pace against the month.

Through the month

Production delivers the bundle: video edits, image ads, films and any live pages, each signed off by you in Review. Campaigns are built from the approved assets and handed over paused.

Every month

The review with an operator: what the data says, what to change, and where the next pound goes. Plus the slide for your board or finance director, with the evidence behind it.

Every quarter

Benchmarks against anonymised performance across Crank's clients. Your creative, costs and conversion against the market, not just against last month.

### What we need from you

* Partner access to Meta and Google, and LinkedIn for B2B
* Access to your store, or admin access to HubSpot
* Brand guidelines, product information, and any footage or imagery you own
* A named person who approves anything that spends money or goes live

### What you get in the first fortnight

* Tracking you can trust, written down
* Dashboards your whole team can open
* The first daily digest, with the first to-do list
* A plan for the first production bundle

### What changes for your media team

* Nothing about who runs the campaigns
* They receive the digest and the built campaigns
* They get the credit for acting on it
* The monthly review is shared, not a contest

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See Crank OS running.

Book a live demo with the Crank team, and bring your questions about your own accounts.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS) [See pricing](/crank-os/pricing)