# Conversion tracking setup, done properly | Crank OS Source: https://wearecrank.com/crank-os/tracking Conversion tracking set up properly: server-side tracking and a clean product feed for shops, every ad lead into HubSpot with its campaign for B2B. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 1 · Infrastructure · Tracking # Wrong tracking means wrong decisions. Put in properly by us and kept working. For shops: server-side tracking and a clean product feed. For B2B: every ad lead in HubSpot with its campaign, and visiting companies named. [Get a free site scan](/crank-os/free-scan)[Get a free companies report](/crank-os/free-companies-report) **The tracking layer** · 40 seconds ## Browser tracking misses sales your ads made Ad blockers, privacy settings and short cookie lives mean the ad platforms never hear about some of the sales they drove. So they optimise on less than the truth, and your reports disagree. Browser tracking Ad click Product page Basket Checkout SaleNot seen Server-side tracking, put in by Crank Ad click Product page Basket Checkout SaleRecorded Illustrative. In month one we show you the before and after from your own data. ## Everything else rests on it Tracking feeds the dashboards, the dashboards guide your decisions and your decisions move the budget. Break the first step and the rest goes wrong with it. 1 ### Tracking Records every sale or lead at the source, so the figures start out right. 2 ### Dashboards Show what happened. If the tracking is short, they confidently show the wrong thing. 3 ### Campaign decisions Meta and Google learn from the sales you report back. Report too few and they optimise towards a false picture. 4 ### Budget Money moves to the channels that look best. Without clean data, those are not always the ones that work. A dashboard does not warn you when its data is short. It shows plausible figures that are quietly too low, which is why this layer comes first. ## Two routes, one foundation Chosen at onboarding to fit how you sell. ### For shops * Server-side tracking on Shopify, so sales your ads made are counted * Product feed connected and checked every week * Meta, Google and Microsoft Ads connected [Server-side tracking setup→](/crank-os/tracking/server-side-tracking-setup)[Product feed→](/crank-os/tracking/product-feed) ### For B2B * HubSpot set up so every ad lead carries its campaign * Companies visiting your site named, even without a form * Meta, Google and LinkedIn connected [HubSpot ad lead tracking→](/crank-os/tracking/hubspot-ad-lead-tracking)[Visitor company identification→](/crank-os/free-companies-report) ## Done once, properly ### Written down What counts as a sale or a lead is agreed with you and documented. ### History backfilled Up to two years, so the dashboards start full, not empty. ### Live in days Typically within days of access. Nothing for you to configure. ## Audit, build, check Every set-up follows the same order, and each step leaves you something to look at before the next one starts. 1 ### Audit We read what is already in place: the tags, the events and the details your site passes to the ad platforms. We note what fires correctly, what is counted twice and what is missing, and write it down for you. 2 ### Build For shops, server-side tracking goes in and the product feed is connected. For B2B, ad leads are connected to HubSpot and visiting companies are named. Where the data is messy, we tidy it so product and lead details are right. 3 ### Check Before anything is switched over, we compare the new figures with the browser’s, the ad platforms’ and your own shop orders or HubSpot records. It goes live only when the numbers reconcile. The audit comes first for a reason. Building on a broken set-up carries the same bad data forward, only in a new place. Stated up front ### A short dip, then a truer view When server-side tracking replaces browser tracking, campaigns re-learn against the new signal, and there can be a small, temporary dip. After that, more of the sales you already get become visible. Revenue does not go up; what you can see does. We time the switch around your trading calendar. ## Kept working by Crank Installed at onboarding and watched every day. If a tag breaks or a feed starts failing, it shows up in the daily digest. The tracking tools are passed through at list price, Wetracked for shops or Snitcher for B2B, and the accounts stay in your name. [The dashboards it feeds →](/crank-os/dashboards)[How Crank OS works →](/crank-os/how-it-works) Part of onboarding £2,500 one-off With every plan. Tracking tools at the provider’s list price, no markup. [See pricing](/crank-os/pricing) ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See it on a live account. Book a live demo with the Crank team and see it running on a real account, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)