# HubSpot ad lead tracking setup | Crank OS Source: https://wearecrank.com/crank-os/tracking/hubspot-ad-lead-tracking HubSpot ad tracking setup: every lead from LinkedIn, Meta and Google arrives in HubSpot with its campaign. Set up by us, tested with real leads, and kept working. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 1 · Infrastructure · Tracking · For B2B # Every ad lead in HubSpot, with its campaign attached. Which campaign each lead came from, and which campaign each deal came from. Set up in HubSpot by us, tested with real leads, and kept working. [See it live](/contact?enquiry=live-demo) [Get a free companies report](/crank-os/free-companies-report) ## The ad platforms count leads. HubSpot knows which became deals. Unless the campaign travels with the lead, the two never meet. The ad that brought a deal then looks the same as the ad that brought nothing. What the campaign travels with An ad on LinkedIn, Meta or Google → A form is filled in → A HubSpot record, carrying its campaign → A deal → The campaign that earned it Illustrative. ## A form fill is not a good lead. If the ad platform counts every form fill as a conversion, a demo request from the right company counts the same as spam, a rival reading your prices or someone on the wrong form. ### Spam counts as a win A bot or a wrong form is a conversion to the ad platform, and it shows up as a lead on the report. ### The platform learns the wrong lesson Meta and Google’s automatic bidding learns from the conversions it is told about. Told about the wrong ones, it finds more people like them. ### Marketing and sales disagree Marketing reports a strong month of leads and sales reports a weak month of deals. The gap sits where the campaign should have travelled with the lead. The first step is to make sure the campaign travels with every lead into HubSpot, so deals can be traced back to it. ## What we set up in HubSpot Done once, properly, as part of onboarding. ### Forms that remember the campaign Forms on your site pick up the campaign a visitor came from and save it on the lead. ### LinkedIn forms connected Leads from LinkedIn’s own forms arrive in HubSpot with their campaign attached. ### One way of labelling a lead’s source Agreed with you and written down, so a lead is labelled the same way wherever it came from. ### Tested with real leads A test lead from each ad platform is followed from the ad to HubSpot before we call it done. To confirm: who adds the hidden fields to your forms, us or your team. ## How the campaign travels with the lead When someone clicks an ad, the platform adds a label to the web address. The set-up makes sure that label is kept. 1 ### The click Someone clicks your ad. The platform adds a click label and the campaign details to the page address. 2 ### The form The form on your site picks those up and saves them with the person’s other details when they send it. 3 ### The record HubSpot creates the contact with its campaign attached. It does not matter if they come back days later. 4 ### The deal A deal made from that contact can be traced back, so you can see which campaigns the deals came from. Forms built in other tools need checking. That is part of the set-up, and the test with a real lead shows whether it works. ## What you can then see Once every lead carries its campaign, the dashboards can answer the questions a board asks. ### Leads by campaign How many leads each campaign brought, and what each one cost. ### Deals by campaign Which campaigns the deals in your pipeline trace back to. ### Against your lead goals Spend, leads and cost per lead, measured against the goals you set. ### Companies and their stage Which target companies your campaigns reached, and where each sits in your sales pipeline. [The company and pipeline dashboard →](/crank-os/dashboards/pipeline) [The free companies report →](/crank-os/free-companies-report) To confirm: whether deal outcomes are sent back to LinkedIn, Meta and Google as conversions, and which HubSpot plans this works on. The scope ### Not a full HubSpot rebuild This is scoped to one job: every ad lead carries its campaign. It is not a full HubSpot implementation, and we do not run your campaigns. Crank sets up the tracking and reads the results. Your media team runs the campaigns. ## How it goes Typically live within days of access. 1 ### Access You give us access to HubSpot and to your ad accounts. 2 ### Set up Forms, lead source rules and the LinkedIn form connection. 3 ### Test A test lead from each platform, followed from the ad to HubSpot. 4 ### Dashboards fill Ad history is loaded, and from then on every ad lead carries its campaign. ## Kept working by Crank Set up at onboarding and watched after that. It is the foundation the pipeline dashboard and the companies report are built on, and your HubSpot stays yours. [The dashboards it feeds →](/crank-os/dashboards) [Crank OS for B2B teams →](/crank-os/b2b) Part of onboarding £2,500 one-off With every plan. HubSpot itself is yours and not part of the price. [See pricing](/crank-os/pricing) ## Questions about ad lead tracking ### Is this a full HubSpot implementation? No. It is scoped to ad lead tracking, so every lead carries its campaign. A full build is a different job. ### What about leads from LinkedIn’s own forms? We connect them so they arrive in HubSpot with their campaign. That includes leads that are not arriving there today. ### Does it need a particular HubSpot plan? We check your HubSpot plan at onboarding. **\[To confirm which plans it works on\]** ### Which ad platforms does it cover? LinkedIn, Meta and Google. ### Do you run our campaigns? No. Crank sets up the tracking and reads the results. Your media team runs the campaigns. ### How long does it take? Typically live within days of access. ### What does it cost? £2,500 one-off onboarding with every plan. ### Who owns the HubSpot account? You do. Crank sets up the tracking inside it and reads the results. ## Also in the tracking layer [Visitor company identificationNaming the companies behind website visits.](/crank-os/tracking/visitor-company-identification) [Free companies reportThe companies engaging with your marketing, named.](/crank-os/free-companies-report) [The tracking layerThe foundation everything else in Crank OS is built on.](/crank-os/tracking) ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See leads traced to campaigns. Book a live demo with the Crank team and see it running on a real account, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)