# Shopify product feed check for Google Shopping | Crank OS

Source: https://wearecrank.com/crank-os/tracking/product-feed

A weekly product feed check for Shopify shops on Google Shopping: a grade, the ad spend at risk and what to fix first, so products stop being rejected or hidden.

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Layer 1 · Infrastructure · Tracking

# Find what keeps products out of Shopping ads.

Your product feed is checked every week for anything that stops products showing in Shopping ads. You get a grade, the ad spend at risk and what to fix first.

[See it live](/contact?enquiry=live-demo) [See pricing](/crank-os/pricing) 

![The weekly feed check for a shop, with five numbered features: the grade, must fix and should fix counts, ad spend at risk, the files each run writes, and one problem explained with what to do](/crank-os/images/product-feed-health.webp) 1 2 3 4 5 

A live shop's weekly check, with the client's name, feed address, category and spend removed.

1

## A grade out of 100

And whether it moved since the last check.

2

## Must fix, should fix

Must fix means Google rejects it or the product can't be shown.

3

## Spend at risk

The ad spend on products a must-fix check caught.

4

## Files to send on

An email ready to copy, a report, what changed and a workbook of every product.

5

## Every problem explained

Why it matters, what to do, and which products it affects.

## What happens each week

Nothing for your team to run. The check happens on a schedule, and the to-do list arrives with the most expensive problems first.

1

### Read

The feed is read and kept as a version, so each week can be compared with the last.

2

### Checked

Every product, against what Google rejects and what weakens an ad.

3

### Matched to spend

Products are matched to their ad spend, so problems are ranked by what they cost.

4

### Reported

Grade, files and to-do list, with Google's own verdict added when Merchant Centre is connected.

## Questions it answers in a minute

### Why are products missing from Shopping?

The must-fix list: what Google rejects.

### How much spend is on broken products?

Spend at risk, over the last 30 days.

### What changed since last week?

The grade, and a file of every change.

### What exactly do we fix?

Each problem with what to do and the products listed.

## Shopping ads are only as good as the feed

A clean feed is what the shopping view, the campaign builds and the daily digest all read from. Feed health is one of the checks in the digest, so a new problem reaches you the next morning.

[The shopping view →](/crank-os/dashboards/shopping-funnel) [How the daily digest works →](/crank-os/daily-alerts) 

Part of the foundation

Set up at onboarding

And kept healthy in every plan for shops.

[See pricing](/crank-os/pricing) 

## Also in the tracking layer

[Server-side trackingSales captured where browser tracking drops them.](/crank-os/tracking/server-side-tracking-setup) [HubSpot ad lead trackingWhich campaign each lead and each deal came from.](/crank-os/tracking/hubspot-ad-lead-tracking) [Visitor company identificationNaming the companies behind website visits.](/crank-os/free-companies-report) 

![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png)

Ben Salmon

Co-founder and data strategist

![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png)

Peter Abraham

Co-founder and strategy director

![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png)

Tim Shaw

Co-founder and chief technology officer

![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png)

Cai Thomas

Head of marketing technology

## See a real feed check.

Book a live demo with the Crank team and see a weekly feed check, with client details removed.

[Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)