# Which companies are visiting your website? | Crank OS Source: https://wearecrank.com/crank-os/tracking/visitor-company-identification Which companies are visiting your website? Visitor company identification names them, with the pages they read and the campaigns that brought them. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png)![](/images/crank-icon.png)](/) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) Layer 1 · Infrastructure · Tracking · For B2B # Which companies are visiting your website? We name them. Most visits never fill in a form. We put visitor company identification on your site, so the companies behind those visits are named, with the pages they read and the campaigns that brought them. [Get a free companies report](/crank-os/free-companies-report) [See pricing](/crank-os/pricing) ## From anonymous visits to named companies Your analytics counts visits. It does not tell you whether the visitor was the company you have been trying to reach. Without it A visitor · Paid social · 3 pages A visitor · Search · 2 pages A visitor · Direct · 5 pages With visitor company identification CompanyPages readBrought byVisits **Northgate Logistics**Pricing, case studyLinkedIn · Finance leaders5 **Pellam Insurance**Pricing, how it worksLinkedIn · Operations leaders3 **Orrin Software**Home page, blogGoogle · Brand search2 An example, shown for the made-up business Ledgerline, with made-up visiting companies. ## What you get for each company Names are only useful with the story behind them. Each company comes with four things. ### The pages they read Pricing, a case study or the blog. What they read says how close they are. ### The campaign that brought them So you can see which campaigns reach the companies you want. ### Whether they come back A company that returns to your pricing page is worth a call. ### Where they sit in HubSpot New to sales, already worked, or already in the pipeline, if you use HubSpot. From the daily digest ## Names turn into a message your sales team can act on When target companies come back to a page that matters, the digest says so and says what to do next. [How the daily digest works →](/crank-os/daily-alerts) [Crank OS for B2B teams →](/crank-os/b2b) Daily digest · example 3 target companies came back to your pricing page. **Action:** pass to sales today. An example, shown for the made-up business Ledgerline. Stated up front ### It names companies, not people, and not every visit A visit is matched to the company behind it. Some visits cannot be matched, such as people working from home, so you see a share of the companies visiting, not every one. It starts naming visits from the day it is switched on. It works at company level and does not name individual people. We do not promise it removes the need for a privacy notice or for consent on your site, so take advice on your own consent set-up. To confirm: the share of visits we typically match. ## How it works Put in once as part of onboarding. No code to write on your side. 1 ### We add it to your site Installed and checked by us. 2 ### Companies start to appear From the first visits after it goes live. 3 ### They join your reports Alongside LinkedIn and HubSpot, in the companies report and the dashboards. 4 ### Your sales team gets the signal The digest says which target companies came back. ## Kept working by Crank Installed at onboarding and watched after that. Snitcher is charged at the provider’s list price, with no markup. We prefer the account to be in your name, so you own it completely, but it can be billed through Crank if you would rather. [The dashboards it feeds →](/crank-os/dashboards) [How Crank OS works →](/crank-os/how-it-works) Part of onboarding £2,500 one-off With every plan. Snitcher at the provider’s list price on top. [See pricing](/crank-os/pricing) ## Questions about visitor company identification ### Does it name the people? No. It names the company behind a visit, not the person. ### Will it name every visitor? No. Some visits cannot be matched, so you see a share of the companies visiting. ### Do I need my own Snitcher account? We prefer it, because then you own the account completely. It can also be billed through Crank. Either way you pay the provider’s list price, with no markup. ### How soon do companies appear? From the first visits after it goes live. ### Does it replace our website analytics? No. It adds company names to your visits. Your analytics stays as it is. ### What do I need to tell visitors? It names companies, not people. We cannot promise it removes the need for a privacy notice or for consent on your site, so take advice on your own consent set-up. ### How do I try it first? Start with the [free companies report](/crank-os/free-companies-report). It shows the companies engaging with your marketing. ### Does it show visits from before it was switched on? No. It starts naming visits from the day it is switched on. ## Also in the tracking layer [HubSpot ad lead trackingWhich campaign each lead and each deal came from.](/crank-os/tracking/hubspot-ad-lead-tracking) [Free companies reportThe companies engaging with your marketing, named.](/crank-os/free-companies-report) [The tracking layerThe foundation everything else in Crank OS is built on.](/crank-os/tracking) ![Ben Salmon, co-founder and data strategist at Crank](/ben-salmon-headshot.png) Ben Salmon Co-founder and data strategist ![Peter Abraham, co-founder and strategy director at Crank](/peter-abraham-headshot.png) Peter Abraham Co-founder and strategy director ![Tim Shaw, co-founder and chief technology officer at Crank](/tim-shaw-headshot.png) Tim Shaw Co-founder and chief technology officer ![Cai Thomas, head of marketing technology at Crank](/cai-thomas-headshot.png) Cai Thomas Head of marketing technology ## See the companies behind the visits. Book a live demo with the Crank team and see it running on a real account, with client details removed. [Book a live demo](/contact?enquiry=live-demo)[Message us on WhatsApp](https://wa.me/447457416922?text=I%27d%20like%20a%20live%20demo%20of%20Crank%20OS)