Digital Dtrategy Insight to drive action

Defining your digital strategy is hard to do internally, you need to inform it with solid qual and quant research and data, utilising a methodology which works and can inform your audience(s), the customer experience, your success metrics and how you go to market.

Do any of the following sound familiar to you?

• We’re launching a new product and we’re not sure of the best strategy.
• We’re a legacy business that needs to embrace digital and define our digital strategy as part of our digital transformation.
• Our proposition has been defined by the product team but it doesn’t seem to fit with what we know about customers, so we need to better define our digital strategy.

Ask us to help you define the strategy for your business and we’ll utilise the successful methodology and frameworks we’ve used with other successful businesses.

Know your Audience, and more importantly know your Segments

Understanding customer segments is one of the smartest things you can do because it allows you to automate specific types of comms and service your customers better.

Do any of the following sound familiar to you?

• We have personas but we’ve never validated these with real data from real customer interactions
• We don’t know which of our customers provide the highest value to us

Ask us how we’d define your audience and segments and we’ll show you how it’s best achieved.

We all know how important it is to be customer centric but customer experience and service design is what really matters.

If you’ve never undertaken these 4 elements then chances are you don’t understand your customer needs as well as you think you do.

• Heuristic review
• Best practice report
• Persona and taxonomy creation
• Omni-channel journey mapping

Ask us for an independent viewpoint of the customer experience to support your thinking, we’ve got years of experience helping organisations build better digital customer experiences.

Set a clear Go to Market strategy

Knowing how you’ll go to market is essential to understanding where your growth should come from.

Do any of these sound familiar to you?

• We have a clear proposition and approach to segmentation but we’re not sure if we have the right partners or if we’ve identified the right channels
• We’re not sure what channels we should turn on first and in what order and how we’ll manage those relationships
• We’re not clear what data we have or what data we should have, either internally or from external partners

Ask us to help and we’ll utilise some of the frameworks we’ve used with other businesses to get them to market.

Make the important digital strategy measurable not the measurable important

We create measurement frameworks that provide the insight which creates focus on the most important changes that need to be made to increase business performance.

Do any of the following sound familiar to you?

• You already have dashboards and reports from internal sources and external providers but it’s hard to make sense of what’s important
• You’re driving a new product or service to market and want to ensure you kick off with the right success measures in place
• You’re not sure if your lead gen and demand gen activity is really working because you can’t seem to connect marketing and sales with metrics that make sense

Ask us to help and we’ll guide you through the process so you better understand what you really need.