Digital Marketing Glossary for Senior Leaders.

A

Average Order Value (AOV) – Type: Business Performance

B

Bounce rate – Type: User Behaviour

Budgeting – Type: Business Performance

C

Cost per Acquisition (CPA) – Type: Business Performance

Conversion Rate – Type: Business Performance

D

Document Interactive Time – Type: User Behaviour

E

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F

Forecasting – Type: Business Performance

G

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H

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I

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J

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K

Key performance Indicators (KPIs) – Type: Business Performance

L

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M

Metrics – Type: Business Performance

N

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O

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P

Page Load Time – Type: User Behaviour

Q

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R

Revenue Per User (RPU) – Type: Business Performance

S

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T

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U

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V

Visitors – Type: User Behaviour

W

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X

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Y

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Z

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Define: Budgeting for Marketing –Read how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
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Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable  and how to diagnose the unprofitable channels.
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Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.
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