Digital Marketing Glossary for Senior Leaders.

4 Things You Need To Know About Digital, for Senior Leaders.

We wanted to create a digital marketing glossary for senior leaders.
We struggled to find content which was aimed at business leaders, with simple, jargon-free, non technical descriptions.

To help categorise the terms we split them into 4 different types.
The Digital Glossary has a list of terms and an associated 'Type' next to it, so you know which of the 4 categories that term relates to.

The 4 types of digital terms explained

These types are shown next to the term within the glossary.

Business
Performance

What things does it cover?

The terms which you can use to measure your digital business performance. These terms are only related directly to performance for example revenue or conversion rate.

Purchasing
Intent

What things does it cover?

These terms are those which show users have showed a likelihood to make a purchase. These terms will only include purchase behaviours such as Add to cart or cart completion.

User
Behaviour

What things does it cover?

These are terms related to behaviour of visitors who come to your website. These typically are wider ranging but include terms like bounce rate and page load time.

Product & Content behaviour

What things does it cover?

These terms relate to users who have engaged with or purchased products. Or they have engaged with content on the website. Terms include Most popular products, Highest grossing products, most popular content or trending content

A

Average Order Value (AOV) – Type: Business Performance

AB Testing – Type: User Behaviour

B

Bounce rate – Type: User Behaviour

Budgeting – Type: Business Performance

C

Cost per Acquisition (CPA) – Type: Business Performance

Conversion Rate – Type: Business Performance

D

Document Interactive Time – Type: User Behaviour

E

Coming soon

F

Forecasting – Type: Business Performance

G

Coming soon

H

Coming soon

I

Coming soon

J

Coming soon

K

Key performance Indicators (KPIs) – Type: Business Performance

L

Lead generation – Type: Business Performance

M

Metrics – Type: Business Performance

N

Coming soon

O

Coming soon

P

Page Load Time – Type: User Behaviour

Q

Coming soon

R

Revenue Per User (RPU) – Type: Business Performance

S

Coming soon

T

Testing – Type: User Behaviour

U

Coming soon

V

Visitors – Type: User Behaviour

W

Coming soon

X

Coming soon

Y

Coming soon

Z

Coming soon

Trending Content

Below is content which is popular in the glossary, based on what people are looking at now.

Define: Budgeting for Marketing –Read how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable  and how to diagnose the unprofitable channels.
Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.
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