Crank Case Studies

5 Unbelievable Digital Success Stories.

Read about how the likes of Saïd Business school,  Audi and Berghaus have achieved digital success and what we did with them to help understand their data and master their digital marketing initiatives.

Defining Digital Success Stories

Three elements to look at to understand digital success

Challenge

What were the barriers?

We looked at what challenges were being faced by the business and how data and digital could help solve these problems.

Task

What did we do?

We defined a set of tasks which we performed to deliver against the challenge that was identified.

Outcome

What were the results?

The results were commercial benefits to the organisation which were a result of the tasks performed.

said business school crank

Digital Success Story: Saïd Business School, Oxford University

Helping one of the leading Universities in the world, understand their digital data, by analysing and optimising journeys prospective students took across the website.

Business to Business (B2B) Lead Generation
Challenge

What were the barriers?

Measure complex journeys and high value prospects across multiple visits and channels/systems.

Task

What did we do?

Connect digital marketing data through to sales outcomes to measure costs vs success of digital media and content.

Outcome

What were the results?

A 40% increase in leads in a key degree programme, with a reduction in media spend of 8%.

Creation of the lead journey and KPIs for ongoing success measurement

digital success

Benchmarking of current programme performance using Google Analytics data

digital success

Definition and creation of a lead performance dashboard

digital success

Connection of website, salesforce and admissions data into one report

digital success
berghaus crank

Digital Success Story: Berghaus

Guiding a global outdoor brand understand their competition, define their business forecasts, benchmark their Ecommerce performance to deliver revenue growth.

Business to Consumer (B2C) Ecommerce optimisation
Challenge

What were the barriers?

Understand how to grow the business based on a decline in revenue year on year.

Task

What did we do?

Analyse web user journeys, competitors and current media and website purchasing behaviour. Created a overall revenue forecast and prioritised action plan of changes.

Outcome

What were the results?

Identified over £125k of lost revenue. Year on year growth was 60% for the brand.

Analysis of year on year change of Ecommerce data to identify areas of focus

digital success

Competitor review of outdoor clothing brands to identify digital customer experience opportunities.

digital success

Prioritization and scorecard to identify most important digital marketing tasks

digital success

Analysis of global Brand revenue to create a forecast and zero based budgeting plan

digital success
audi crank

Digital Success Story: Audi

Working with a luxury car brand to understand the impact of digital initiatives on their business, to drive car sales. Using a combination of their digital data and industry benchmarks identified the opportunities and prioritised the initiatives, in order of sales impact.

Business to consumer (B2C) Digital Business case
Challenge

What were the barriers?

Identify the digital initiatives which are going to have the biggest impact on car sales.

Task

What did we do?

Benchmarked the current Audi digital experience and compared it to the current competitors using automotive industry data. Created a prioritised plan of activity using 12 month digital data, car sales. Use the prioritised plan to identify uplift in car units, sales and margin for the brand per digital initiative.

Outcome

What were the results?

Prioritised tasks with an indicated value in excess of £120M in revenue.

 Created the “as-is” digital sales funnel for Audi using digital, footfall and car sales data

digital success

Benchmarked Audi against their own data and industry data to identify potential uplift in KPIs

digital success

Identified and validated the metrics for digital concepts identifying target goals

digital success

Built a business case per digital initiative, to prioritise those with the biggest potential

digital success

Digital Success Story: Prestige Auction House

Informing a global auction house with the potential digital offered to their brand. Identified 5 achievable business models, the supporting business processes, competitor analysis and forecasted revenue opportunity.

Business to Consumer and Business (B2C & B2B) Digital Business models
Challenge

What were the barriers?

Understand the revenue opportunity digital presented to a prestige traditional organisation.

Task

What did we do?

Researched and identified 5 business models. Each model included the creation of a business case, go to market proposition, required business processes and competitor analysis.

Outcome

What were the results?

Potential revenue of more than £90M identified over a 5 year period.

Research and created 5 new business models, each with their audience and revenue opportunity.

digital success

Per business model, described the messaging, target audience & need, Go to market and KPIs.

digital success

Created a business case for each business model idea. Illustrated revenue opportunity over a 5 year period.

digital success

Illustrated the customer journey for each business model, the supporting messaging and steps to sign up new customers or partners.

digital success
vanderbilt crank

Digital Success Story: Vanderbilt Homes

Working with a UK house builder to build their digital visibility and drive leads to 3 property sites in the UK. Analysed the UK home buyer market and created visual identify, campaigns for online in both paid advertising and social media.

Business to Consumer (B2C) Digital Brand Awareness and Lead Generation
Challenge

What were the barriers?

Drive leads and enquires to properties which are ready for sale in 3 locations in the UK.

Task

What did we do?

Create and execute the digital marketing strategy, including customer research, digital market analysis, brand purpose, media plan and creation of content to support the digital web experience.

Outcome

What were the results?

180% increase in visits to the website and 80% increase in property leads and enquires.

An overall review of the performance, influencing channels and their effect on user behaviour

Digital success

Benchmarking of performance over time, reviewing key lead generation business metrics

Digital success

Analysis of the property market to profile digital visibility and search terms used by consumers

Digital success

The profile of a specific property location and the digital performance and behaviour.

Digital success

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