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Crank Research, Podcast, Tools and our book

How our ecommerce resources are going to change your view on digital.

See our ecommerce resources, from our book, videos, podcasts through to our tools and glossary.

Our Book

2 ecommerce resources to help you understand measurement and growth

Who is it for?

All those who work in digital and need to have a better grasp on metrics.

How will it help me?

It will help you understand the different levels of measurement maturity, the metrics and what they mean and how your and your organisation can improve their culture of measurement through better understanding your ecommerce Resources.

Who is it for?

All those who work in digital and need to have a better grasp on metrics.

How will it help me?

A list of  ecommerce Resources in the form ofvideos, downloadable content and research to help you improve your digital measurement knowledge.


Podcasts to uncover the truth about digital

Digital Dirty Talk – Our Podcast

How will it help me?

How it help you . . . it might not, but it will entertain you.

The show hosted by Ben Salmon and Marc Elmer (from War Monkey Digital) focused on the latest things in digital, a pop quiz and with a special guest.

Guests – Podcasts

How will it help me?

See how Crank approaches digital and ecommerce talking about Your Number’s Up, digital measurement and the fun of publishing our first book.


Not forgetting - Digital Glossary for Senior Leaders

Digital glossary for senior leaders
Why Read it?

We set out to create a glossary for senior leaders. We wanted to answer the questions senior leaders ask us. No jargon, no technical terms, just plain english. We are growing our Digital Glossary over time. If you want to see the full list of terms click here.

Alternatively click the button below, to see our digital glossary in sections.

Don't forget to check out our book - Your Number's Up!

Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales

With 280 pages in total our book is full of actionable material and a foreword by Avinash Kaushik.
We have created a series of tools to help you understand, measure and grow your ecommerce business. These include:

  • Defining your digital measurement maturity

  • 4 x Cheat sheets for improving your ecommerce measurement

  • A full glossary of over 60 metrics, understand what they mean and why they are important

  • Practical scenarios for diagnosing your ecommerce website

  • Common campaign measurement mistakes and challenges and how to overcome them.

Ecommerce benchmarking tool

ecommerce benchmarking tool
Why benchmark?

Using industry benchmarks from a number of data sources we created an industry benchmark for ecommerce. This allows you to understand how much headroom or room for improvement you have.

We have build our first versions for Cost per Acquisition (CPA) and Conversion rate.

Trending Content

Below is content which is popular in the glossary, based on what people are looking at now.

Define: Budgeting for MarketingRead how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable  and how to diagnose the unprofitable channels.
Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.