Crank Research, Podcast, Tools and our book
How our ecommerce resources are going to change your view on digital.
See our ecommerce resources, from our book, videos, podcasts through to our tools and glossary.
Our Book
Who is it for?
All those who work in digital and need to have a better grasp on metrics.
How will it help me?
It will help you understand the different levels of measurement maturity, the metrics and what they mean and how your and your organisation can improve their culture of measurement through better understanding your ecommerce Resources.
Who is it for?
All those who work in digital and need to have a better grasp on metrics.
How will it help me?
A list of ecommerce Resources in the form ofvideos, downloadable content and research to help you improve your digital measurement knowledge.
Podcasts
Podcasts to uncover the truth about digital
Digital Dirty Talk – Our Podcast
How will it help me?
How it help you . . . it might not, but it will entertain you.
The show hosted by Ben Salmon and Marc Elmer (from War Monkey Digital) focused on the latest things in digital, a pop quiz and with a special guest.
Guests – Podcasts
How will it help me?
See how Crank approaches digital and ecommerce talking about Your Number’s Up, digital measurement and the fun of publishing our first book.
Not forgetting - Digital Glossary for Senior Leaders
Why Read it?
We set out to create a glossary for senior leaders. We wanted to answer the questions senior leaders ask us. No jargon, no technical terms, just plain english. We are growing our Digital Glossary over time. If you want to see the full list of terms click here.
Alternatively click the button below, to see our digital glossary in sections.
Don't forget to check out our book - Your Number's Up!
Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales
With 280 pages in total our book is full of actionable material and a foreword by Avinash Kaushik.
We have created a series of tools to help you understand, measure and grow your ecommerce business. These include:
-
Defining your digital measurement maturity
-
4 x Cheat sheets for improving your ecommerce measurement
-
A full glossary of over 60 metrics, understand what they mean and why they are important
-
Practical scenarios for diagnosing your ecommerce website
-
Common campaign measurement mistakes and challenges and how to overcome them.
Ecommerce benchmarking tool
Why benchmark?
Using industry benchmarks from a number of data sources we created an industry benchmark for ecommerce. This allows you to understand how much headroom or room for improvement you have.
We have build our first versions for Cost per Acquisition (CPA) and Conversion rate.
Check out our ecommerce Resources video library
-
What on earth is CPA bidding in digital ad campaigns?
Learn what CPA ads and when to use them.
Did you know CPA ads do not limit or guarentee conversion? You still pay for the ads either CPC or CPM, however the campaign goal is optimised for conversions.
#digitalmarketing #marketingdigital #digital #ecommerce #marketing #digitalads #advertising #digitaladvertising -
When to use CPC ads and how to measure their effectiveness
Learn about CPC (cost per click ads) in digital marketing.
Discover the following:
👉 How to measure CPC ads
👉 Find out what's good vs bad when using CPC ads
👉 Use the right metrics to improve your CPC campaigns
#measurement #ecommerce #marketingtricks #advertising #digitalmarketing #marketingstrategy #digitaladvertising #digitalads #digital #marketing #marketingdigital #marketingtips #marketinghacks #marketingonline -
Understand the pros and cons of CPM digital ads
What are the pros and cons of CPM (cost per thousand/mil) digital adverts?
👉 Learn when to use CPM adverts
👍 Heard what's good about them
👎 Find out when they're not good
👉Learn the metrics to measure your CPM campaign effectiveness
👉 Don't forget about clickthrough rate (CTR) when assessing the value of your CPM campaigns
#digitalads #digitaladvertising #marketing #marketingdigital #marketingtips #digitalmarketing #advertising #marketingtricks #ecommerce #crankitup #measurement -
Learn the different types of digital advertising bids, or how you pay for your digital adverts.
Learn the different types of digital advertising bids, or how you pay for your digital advertising.
👉 Do you know your CPM from your CPC and how you are charged?
👉 What advert would use CPV vs CPA?
Find out the different and see what all these annoying acryomns mean!
What other crazy marketing acryomns are there out there, we need to define/demystify?
#marketingtricks #digitalmarketing #marketingdigital #marketingtips #advertising #digitaladvertising #digitalads #marketinghacks #digital #crankitup -
When to move to Google Analytics 4.
When do you need to move to Google Analytics 4?
There seems to be a lot of relaxed people out there.
- Technically you do not need to move until 1st July 2023
- But, GA4 (Google Analytics 4) only captures data from the moment it is turned on
- If you want to do Year on Year analysis (YoY) you need to have that in place by 1st July 2022
Better hurry up then, don't delay.
#googleanalytics #googleanalytics4 #googleanalyticstips #googleanalyticstip #marketingtiktok #marketingtips #marketingdigital #digitalmarketing #ga4 #marketingtricks -
The number 1 thing you have to set in Google analytics 4 (GA4) today.
This is the one thing you have to set right away in Google analytics 4 or GA4.
How long you store data is critical and by default google analytics only stores data for 2 months.
Learn how you can quickly set this to 14 months so you can do year on year analysis.
#ecommerce #googleanalytics4 #marketinghacks #ga4 #googleanalytics #digitalmarketing #marketingdigital #marketingtips #marketingtiktok -
what version of Google Analytics are you on?
Find out which version of Google Analytics you are on in 60 seconds.
See our which version of Google analyitcs checklist so you can wuickly establish if you are on the old version (universal analytics) as you will need to upgrade.
#googleanalytics #googleanalytics4 #digitalmarketingtips #digitalmarketing -
Quick guide on making your own UTMs.
A simple how-to guide to create your own UTMs, no coding and no need for complex technical tools!
#googleanalytics #marketinghacks #digitalmarketing #marketingtricks #marketingtips #marketingdigital #digitalmarketingtips #marketingtools #marketingtoolsforyourbusiness
Trending Content
Below is content which is popular in the glossary, based on what people are looking at now.
Define: Budgeting for Marketing –Read how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable and how to diagnose the unprofitable channels.
Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.
Index