Crank Research, Podcast, Tools and our book
How our ecommerce resources are going to change your view on digital.
See our ecommerce resources, from our book, videos, podcasts through to our tools and glossary.
Our Book
Who is it for?
All those who work in digital and need to have a better grasp on metrics.
How will it help me?
It will help you understand the different levels of measurement maturity, the metrics and what they mean and how your and your organisation can improve their culture of measurement through better understanding your ecommerce Resources.
Who is it for?
All those who work in digital and need to have a better grasp on metrics.
How will it help me?
A list of ecommerce Resources in the form ofvideos, downloadable content and research to help you improve your digital measurement knowledge.
Podcasts
Podcasts to uncover the truth about digital
Digital Dirty Talk – Our Podcast
How will it help me?
How it help you . . . it might not, but it will entertain you.
The show hosted by Ben Salmon and Marc Elmer (from War Monkey Digital) focused on the latest things in digital, a pop quiz and with a special guest.
Guests – Podcasts
How will it help me?
See how Crank approaches digital and ecommerce talking about Your Number’s Up, digital measurement and the fun of publishing our first book.
Not forgetting - Digital Glossary for Senior Leaders
Why Read it?
We set out to create a glossary for senior leaders. We wanted to answer the questions senior leaders ask us. No jargon, no technical terms, just plain english. We are growing our Digital Glossary over time. If you want to see the full list of terms click here.
Alternatively click the button below, to see our digital glossary in sections.
Don't forget to check out our book - Your Number's Up!
Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales
With 280 pages in total our book is full of actionable material and a foreword by Avinash Kaushik.
We have created a series of tools to help you understand, measure and grow your ecommerce business. These include:
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Defining your digital measurement maturity
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4 x Cheat sheets for improving your ecommerce measurement
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A full glossary of over 60 metrics, understand what they mean and why they are important
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Practical scenarios for diagnosing your ecommerce website
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Common campaign measurement mistakes and challenges and how to overcome them.
Ecommerce benchmarking tool
Why benchmark?
Using industry benchmarks from a number of data sources we created an industry benchmark for ecommerce. This allows you to understand how much headroom or room for improvement you have.
We have build our first versions for Cost per Acquisition (CPA) and Conversion rate.
Check out our ecommerce Resources video library
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Is Google Analytics 4 (GA4) Free?
"One question which comes up all the time . . .is Ga4 free?
The answer is, it depends if you really want to use GA4 properly to store data and analyse that data.
If you do you will need to export the data automatically to Google Big Query. Google Big query will allow you to store 10Gb of data and process 1Tb of data through queries (normally for analysis) after that you will have to pay.
How much will depend on how big your website is and how much data you have." -
Confused about b2b software?
Are you completely confused by all the B2B marketing software out there?
We have created our list of B2B marketing software we see and what functions and benefits they provide.
Of course, you do not need all of it. Furthermore, the software cannot automate everything, but using B2B marketing software to inform what's working and improve the quality of leads to your sales team will definitely have an impact on your pipeline.
Which B2B marketing software is missing and what do you use?
#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #b2bmarketingsoftware #crankitup #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #marketingsoftware #demandgen -
How to nurture B2B leads
Expecting those who have engaged with you once to buy your product is unrealistic.
You need to nurture your audience over time and respond based on how ready they are to purchase your product.
Make sure you have more than one way to continue to engage your new leads.
A mix of manual intervention vs automation will work as long as the automation adjusts based on their response. Bombarding people with relentless messages results in only one thing . . . spam or unsubscribes.
Don’t forget to use your advertising to continue the conversation beyond the generation of the lead. Staying front of mind is just as important in the initial awareness as it is during the nurturing stage.
#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadnurturing #crankitup #B2Bmarketing #b2bsales #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips #demandgen -
See how to generate more B2B Leads.
See how to generate more B2B Leads.
Surely the simple answer is to give me more, more, more leads!
Actually volume only is completely wrong. Sometime less is more.
Understand not just the volume of leads you are generating but also the quality. Sounds simple, but next time you look at a report with total leads and cost per lead, ask yourself how many of those leads were useful.
When you have this information, you can get a true picture of lead quality. A quality lead often costs more in the first place but pays dividends down the sales funnel.
#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing #b2bsales #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips #demandgen -
Want to know how to generate B2B leads on LinkedIn?
Want to know how to generate leads on LinkedIn?
LinkedIn is a great source of leads but you need to make sure you have the right sequence of ads in place to engage your audience.
Start with video first to introduce your brand and so people are aware of who you are.
Then engage them with thought leadership content, not case studies or technical guides.
Use either traffic generation or LinkedIn lead generation forms to promote your thought leadership content to reach your audience and gather those who are interested.
Don't forget to ensure you are optimising the campaign and are targeting the right audience. Generalised audiences will result in poor performing campaigns with costly and ineffective results.
#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadgenerationlinkedin #crankitup #B2Bmarketing #b2bsales #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips #demandgen -
Curious how to generate B2B leads?
Curious how to generate B2B leads?
Organic, partnerships and paid/advertising are the best sources for your B2B Leads.
Use a combination of all 3 sources to generate your B2B leads and ensure you measure which source is delivering the best quality.
#marketing #marketingdigital #digitalmarketing #leadgeneration #leadgenerationtips #salesgrowth #crankitup #B2Bmarketing #b2bsales #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips #demandgen #b2b -
Do you have your B2B Lead funnel defined?
Do you have your B2B Lead funnel defined?
We have defined a quick outline of the bare minimum you need to be tracking to build your most basic funnel.
This will allow you to track lead performance by source and understand the associated costs of leads against deal value.
How are you creating your funnel today? Our next video will be a deep dive on an end to end lead funnel from lead through to sale, with the associated costs and stages in the sales funnel. #B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing -
The top B2B lead generation metrics
Are you on top of your B2B marketing metrics?
Most have captured leads and lead conversion rate, but often sessions, impressions and clicks seem to come first.
Stop! Focus on the business outcomes first and then work backwards to look at the clicks, sessions and impressions for context only.
When you are calculating Cost per lead do not forget to include not just the media cost but also your agency fees to get a true picture of Lead acquisition cost.
#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing
Trending Content
Below is content which is popular in the glossary, based on what people are looking at now.
Define: Budgeting for Marketing –Read how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable and how to diagnose the unprofitable channels.
Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.