Crank Research and Whitepapers
How our Ecommerce Resources are going to change your Business Strategies.
Download our Ecommerce resources, from our research on budgeting, through to our whitepaper on the metrics that matter most.
The Ecommerce Resources
Guide to Marketing Budgeting and Forecasting
Who is it for?
CEOs, CMOs, Heads of Digital and Ecommerce Directors
How will it help me?
Why is budgeting and forecasting important and how does the capability vary across B2B and B2C? What activities are those who are doing it well carry out? How often do they revisit the forecast?
Guide to building an agile culture
Who is it for?
Senior leadership and HR
How will it help me?
What is an agile culture and why is it important to have one in your business? Is an agile culture something which businesses are doing today or is this simply a movement which hasn’t yet been adopted yet?
Whitepaper on the Metrics that Matter
Who is it for?
CMOs, Heads of Digital and Ecommerce Directors
How will it help me?
Why should I be measuring my business and what are the key things I should be looking out for? Is there one set of measures to rule them all, or can you break up the metrics for specific job roles?
Digital Glossary for Senior Leaders
Who is it for?
All senior leaders, who are non technical
How will it help me?
What does all this digital jargon mean and how can I learn about what it means? Is there a digital glossary which just gives me the definition, how it impacts my business and what I need to do next?
Metrics that matter
Why download it?
If you are struggle with all the digital metrics and data out there then this is the whitepaper for you.
It will explain the metrics and why it is important to measure performance in your business.
It will also help you understand how different roles in your business use different metrics to measure their own performance.
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Guide to Building an Agile Culture
Why download it?
Working with Excel Unlimited we built a guide to the importance of creating an agile culture and harnessing the power of people in your organisation to find ways to be more adaptive, innovative and resilient in a fast-paced digital economy.
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Guide to Marketing Budgeting and Forecasting
Why download it?
We partnered with London Research to understand how marketers approach forecasting and budgeting. We looked at spend and performance (including ROI) benchmarking, and specific KPIs and metrics used by marketers. It categorises business into legends or loafers and helps you identify which one you are, and what you need to do to change.
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Digital Glossary for Senior Leaders
Why Read it?
We set out to create a glossary for senior leaders. We wanted to answer the questions senior leaders ask us. No jargon, no technical terms, just plain english. We are growing our Digital Glossary over time. If you want to see the full list of terms click here.
Alternatively click the button below, to see our digital glossary in sections.
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