Crank Podcast

Is It Just Me, or is the Crank Podcast Totally Overrated?

Geeky, highly informational with fun facts AND all unscripted. See our podcasts below, both as guests and with our very own Digital Dirty Talk podcast.

GUEST: THE RETAIL TRANSFORMATION SHOW

Hosted by Oliver Banks
Episode 175: Embracing Ecommerce Metrics

Highlights

  • How to diagnose your digital performance.
  • How to engage senior leaders and other stakeholders across the organisation.
  • Understand which metrics to start with.
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GUEST: THE PUBLISHED AUTHOR PODCAST

Hosted by Josh Steimle
Episode 108 – Self-publishing a highly visual book on data

Highlights

  • Why creating a book using presentation software was a pain
  • Using book printer instead of using a print-on-demand service like Amazon KDP
  • How to research the book and why LinkedIn helped connect Ben to industry experts.
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GUEST - THE FUEL PODCAST

Hosted by Keith Smith
You’re doing ecommerce all wrong

Highlights

  • What lessons retailers can bring forward from the last 200 years into the present day
  • The differences between mobile and desktop consumers
  • eCommerce measurement maturity
  • How to prioritise your digital spend
  • How did the UK overtake the USA in development
  • Digital Revenue as a percentage of Total Revenue for annual reports
  • Who’s doing it right and who’s missing opportunities?
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FLEXIBLE WORKING, OFFICE SPACE AND ZOMBIES

What have flexible working, Airpods, Zombies and office space have in common?
Flexible Working vs Office space

Special Guest

Highlights

  • Working from home and the challenges 
  • How much do AirPods generate – it is no joke!
  • Mental Health and the challenges of working at home 
  • Zombies vs Humans
  • Virtual reality tours and how does the User Experience compare to expectations?
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CREATIVITY IN LOCKDOWN, POPULAR NETFLIX CONTENT AND IPHONE VS PROS?

What have iPhones, Sports Direct, and the Mandalorian have in common?
Creativity in Lockdown

Special Guest

Highlights

  • Why is digital sales still under represented even after the chaos of 2020?
  • Can iPhone photographers challenge the professionals?
  • Why do some retailers make it hard for shoppers?
  • What impact has lockdown, social distancing had on creative flair?
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GUEST - CUSTOMER INSIGHT LEADER

Hosted by Paul Laughlin
Why analytics in marketing is pointless

Highlights

  • Discussing a recent the recent article “Why analytics in Marketing never gets you anywhere”
  • Exploring the skills, resourcing & culture you need to ensure marketing analytics is more effective
  • Why failure is inevitable for businesses who have ignored the need for digital transformation
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Trending Content

Below is content which is popular in the glossary, based on what people are looking at now.

Define: Budgeting for MarketingRead how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable  and how to diagnose the unprofitable channels.
Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.