Why is engagement so hard to understand?
We have more data than ever and you would think defining what good engagement looks like would be easy to understand.
Just because we can get the data easily it doesn’t mean the answer immediately jumps out at us.
There was a time when we had to think about our questions rather than just extracting the data and saying “there you go, see the data shows . . .”
In this post we look at “what is engagement?” and “how do we measure it?”