# Fractional CMO Fieldcraft | Crank

Source: https://wearecrank.com/fractional-cmo-fieldcraft

Make tacit portfolio-CMO operating knowledge explicit — readiness scores, executive decisions, and evidence gates — without teaching basic marketing.

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Fractional CMO

# Fractional CMO Fieldcraft

30 things experienced CMOs learn too late. Fieldcraft turns tacit portfolio-CMO knowledge into explicit operating rules: kill criteria, evidence gates, and how to pre-wire a board decision.

The long-form pillar article for this cluster is not in the current content drop. The playbooks and tools below are live.

[Client Readiness ScoreDecide whether an engagement is winnable before accepting accountability.](/fractional-cmo-fieldcraft/client-readiness-score)[Executive Decision-MakingHow fCMOs frame decisions for CEOs, CFOs, and boards.](/fractional-cmo-fieldcraft/executive-decision-making)[Prioritisation & Evidence GatesChoose what to do, stop, delay, and scale using explicit evidence.](/fractional-cmo-fieldcraft/prioritisation-evidence-gates)

[Back to the Fractional CMO hub](/fractional-cmo)

[Back to Fractional CMO hub](/fractional-cmo)

## In this section

[Client Readiness ScoreDecide whether an engagement is winnable before accepting accountability.](/fractional-cmo-fieldcraft/client-readiness-score)[Executive Decision-MakingHow fCMOs frame decisions for CEOs, CFOs, and boards.](/fractional-cmo-fieldcraft/executive-decision-making)[Prioritisation & Evidence GatesChoose what to do, stop, delay, and scale using explicit evidence.](/fractional-cmo-fieldcraft/prioritisation-evidence-gates)

## More on Fractional CMO hub

[What Is a Fractional CMOThe complete buyer guide to the fractional CMO model.](/what-is-a-fractional-cmo)[Fractional CMO Operating SystemOne coherent model for strategy, decisions, delivery, and evidence.](/fractional-cmo-operating-system)[The CMO Command CentreA decision system and cross-client executive control plane.](/fractional-cmo-command-centre)[Make the NumberWork backwards from a growth target into pipeline, demand, and investment.](/make-the-number-marketing-model)[Client OnboardingA repeatable way to enter a new account and establish control.](/fractional-cmo-client-onboarding)[Scale a Fractional CMO PracticeIncrease leverage without becoming the delivery bottleneck.](/scale-fractional-cmo-practice)[Practice InfrastructureOperational hygiene that protects scope, continuity, and client control.](/fractional-cmo-practice-infrastructure)[Growth Squad PodOptional execution layer under the fCMO when capacity is the constraint.](/growth-squad-pod)[Partner Case StudiesDelivery evidence that reduces partner-selection and reputation risk.](/fractional-cmo-partner-case-studies)