INCREASE LEAD VOLUME 2000%+
WHAT MAKES US DIFFERENT?
NO SET AND FORGET
We don’t set your campaigns to automatic. We adjust campaigns to generate the right quality leads and at the best cost for your organisation.
GEEKS AT HEART
We are genuinely excited by data and how to use it to create growth. We use our enthusiasm to improve results trying to beat the previous results.
SOME OF THE B2B BRANDS
WE HELP GROW
OUR SUCCESS STORIES
Amplience (a global CMS software provider) wanted to significantly grow their pipeline from marketing activity. Amplience wanted to generate more quality leads, but reduce overall lead acquisition cost to support the new brand identity and website launch.
We analysed website search volumes to identify the right content and reviewed existing data to understand the audience. We started with 2 lead generation campaigns, which grew to over 60 campaigns a month and optimised based on conversion performance and lead quality.
An increase of leads by 2000+, reduction in cost per lead by 60%+ and improvement in lead quality from 20% to 60%.
Crank assisted in Amplience achieving
$100 million Round D Funding Raised
Integrated Finance (an innovative Fintech software provider)
wanted to significantly grow their pipeline from marketing activity.
They wanted to generate a pipeline of new leads to drive sales quality leads
And to support their growth for the next round of funding
We looked at their target customers and identified the companies
which would be best to target. We created download assets to meet
the needs fo the audience and launched a lead generation campaign.
The campaign resulted in the first new leads from marketing and delivered three new clients with a return on investment of 3,500%, including creative and media costs.
Crank assisted Integrated Finance in achieving
Accelerating growth for Series B Funding
SCRAP MY CAR
ScrapMyCar we’re seeing increased PPC costs year on year whilst leads were on a continual downhill slide. By applying our data know-how for better targeting and localisation, alongside new keyword ad groups and better use of Google My Business and Google and Apple Maps we raised their game to more competitive level. Maintaining marketing budget whilst increasing lead quality and volume.
Increased conversion rate, PPC costs maintained YoY, and increased Organic leads almost to PPC levels
Crank assisted ScrapMyCar in achieving
Increased number of leads and increased conversion rate
SAÏD BUSINESS SCHOOL
Saïd Business School wanted to understand their student acquisition journey to improve its marketing effectiveness.
They needed to understand the student engagement and enrolment journey to know how long it was taking for prospects to apply, which content helped drive conversion and which media channels were effective at acquisition vs nurturing.
We connect the digital marketing data through to sales outcomes to measure costs vs success of digital media and content.
Saïd Business school were able to understand which channels were most effective during the acquisition funnel and where to invest in media and content.
40% increase in leads in a key degree programme, with a reduction in media spend of 8%.
Crank assisted Said Business School in achieving
Almost double leads to degree programmes and reduction in marketing spend
GENERATE YOUR INSTANT QUOTE IN SECONDS
We also help grow your ecommerce
Not only can we help your ecommerce sales grow, we wrote the book on it Your Number’s up! using data & analytics to help you become data-driven, increase sales and not waste marketing budget.
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MEET YOUR TEAM
Ben has held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB.
Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, technology and marketing with commercial and common sense thinking.
Passionate about applying software to enhance engagement between businesses and their customers. Market success in Multi-channel Customer Engagement, Marketing Automation, Analytics, Real-time Decisioning, Process Automation, Customer Experience, CRM. Over 25 years experience in the software industry, principally as Chief Technology Officer responsible for product vision, strategy & tech leadership to create customer and stakeholder value.
Over 20 years in ‘digital’ and another 15 years prior in the creative industry. Previously Exec VP at Econsultancy where as part of the senior team headed up a consulting function working globally with multi-nationals, helping them navigate digital transformation whilst better understanding digital disruption and digital business strategy.
NO SO SECRET FACT: Cai is obsessed with geeky things from solar panels to reusing horse poo to power his house, nothing is off limits. Did you know? Cai is trying to break the world record for number of pets under one roof.
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