# Ads and Campaign Build Guides | Crank Source: https://wearecrank.com/insights/ads-and-campaign-builds Image ad sizes, video ads from creator footage, landing pages, and how to build Google Shopping, Performance Max, search and paid social campaigns, with results from real accounts. --- [![Crank - Providing your levers for growth](/images/crank-logo-full.png?dpl=dpl_EsoxiMgXnp2QRWmPuRuiPrW1rZr4)![](/images/crank-icon.png?dpl=dpl_EsoxiMgXnp2QRWmPuRuiPrW1rZr4)](/) * [Crank OS](/crank-os) * [Overview](/crank-os) * [How it works](/crank-os/how-it-works) * [The four layers](/crank-os#layers) * [Pricing](/crank-os/pricing) * [Compare](/crank-os/compare) * [Insights](/insights) * [Live demo](/crank-os/live-demo) What it does * [Tracking](/crank-os/tracking) * [Dashboards](/crank-os/dashboards) * [Daily alerts](/crank-os/daily-alerts) * [Ad production](/crank-os/ad-production) * [Campaign builds](/crank-os/campaign-builds) Built for * [Online shops](/crank-os/ecommerce) * [B2B teams](/crank-os/b2b) Free * [Free scan](/crank-os/free-scan) * [Free companies report](/crank-os/free-companies-report) * Services * [B2B marketing](/b2b-marketing) * [B2C ecommerce](/b2c-ecommerce) * [Paid media](/paid-media) * [Fractional CMO](/fractional-cmo) * [Insights](/insights) * [All insights](/insights) * [Ecommerce growth strategies](/insights/ecommerce-growth-strategies) * [B2B marketing](/insights/b2b-marketing) * [Beauty marketing](/insights/beauty) * [Enterprise software marketing](/insights/enterprise-software) * [Case studies](/case-studies) * [About](/about) * [Contact](/contact) [Book a live demo](/contact?enquiry=live-demo)[Chat now](https://wa.me/447457416922?text=Help%20my%20business) # Ads and campaign builds. Build notes for ad creative, feeds and campaigns on Meta, Google and TikTok. ## About this section A good campaign can be undone by the details: an image cropped in Stories, a product feed that gets half your items disapproved, a landing page that does not match the ad that sent people to it. These are build problems, and they are cheaper to fix before the budget goes in. This section is for ecommerce and B2B teams building or rebuilding paid campaigns on Meta, Google and TikTok. The guides cover image ad sizes and safe areas, turning creator footage into video ads, and landing pages that turn clicks into sales or enquiries. They also explain how to structure Google Shopping, Performance Max, search and paid social campaigns, and how creator whitelisting, creative testing and audience tiers work in practice. Several include results from real Crank accounts, such as UGC ads and known versus cold audiences. Use them as build notes: what to set up, in what order, and what to check before you spend. ## Guides in this section Category [All16](/insights/ads-and-campaign-builds)[B2B3](/insights/ads-and-campaign-builds?category=b2b)[Ecommerce15](/insights/ads-and-campaign-builds?category=ecommerce) Type [All16](/insights/ads-and-campaign-builds)[Guide16](/insights/ads-and-campaign-builds?type=guide)[Checklist0](/insights/ads-and-campaign-builds?type=checklist) Showing 16 of 16 posts * [B2BEcommerceGuideAds and campaign buildsImage ad sizes for Meta and GoogleThe image sizes Meta and Google ads need: feed, Stories and Reels, Performance Max and display banners. Safe areas, file limits and a simple order for making them.Read ](/insights/image-ad-sizes-meta-google) * [EcommerceGuideAds and campaign buildsTurning creator footage into video adsHow to turn creator footage into video ads that hold attention: a strong opening, captions, the right shape for each placement, and versions ready to swap in.Read ](/insights/video-ads-from-creator-footage) * [B2BEcommerceGuideAds and campaign buildsLanding pages that convert ad clicksWhat a landing page needs to turn paid clicks into sales or enquiries: one job, a match with the ad, speed, working tracking, and a way to check it is working.Read ](/insights/landing-pages-that-convert) * [EcommerceGuideAds and campaign buildsGoogle Shopping for Beauty BrandsGoogle Shopping for beauty brands depends on feed quality, not budget. Learn how to optimise titles, structure campaigns and protect margin.Read ](/insights/beauty/beauty-paid-search/beauty-google-shopping) * [EcommerceGuideAds and campaign buildsPerformance Max for Beauty BrandsPerformance Max for beauty brands explained: structure asset groups, set audience signals, apply exclusions, and report properly to stop wasted spend.Read ](/insights/beauty/beauty-paid-search/beauty-pmax-campaigns) * [EcommerceGuideAds and campaign buildsBeauty Brand Search Campaigns That ConvertBeauty brand search campaigns that convert require purchase-intent keywords, tight match types, and landing pages that match your ads.Read ](/insights/beauty/beauty-paid-search/beauty-search-campaigns) * [EcommerceGuideAds and campaign buildsBeauty Creator WhitelistingBeauty creator whitelisting lets you run paid ads through creator accounts, borrowing audience trust to boost performance.Read ](/insights/beauty/influencer-performance-marketing/beauty-creator-whitelisting) * [EcommerceGuideAds and campaign buildsUGC Ads for Beauty Brands: +37% to +81% ReturnIn two skincare accounts, UGC returned 37% and 81% more on spend than standard creative. How to brief creators and deploy UGC content in paid media.Read ](/insights/beauty/influencer-performance-marketing/ugc-ads-beauty) * [EcommerceGuideAds and campaign buildsBeauty Audience Targeting: 10.06x vs 3.70x ReturnSkincare account, 2023-2026: existing customers returned 10.06x on spend vs 3.70x for prospecting. How to tier cold, warm and hot audiences.Read ](/insights/beauty/paid-social-for-beauty-brands/beauty-audience-strategy) * [EcommerceGuideAds and campaign buildsBeauty Ad Creative Testing: 23 Variants, Too Few EventsOne skincare campaign ran 23 creative variants against \~50 events needed to stabilise. How to run controlled tests that give a readable result.Read ](/insights/beauty/paid-social-for-beauty-brands/beauty-creative-testing) * [EcommerceGuideAds and campaign buildsMeta Ads for Beauty: 19.56% Known vs 1.45% ColdSkincare account, 2023-2025: known audiences converted at 19.56% against 1.45% cold, and UGC returned 81% more than standard creative. Meta for beauty.Read ](/insights/beauty/paid-social-for-beauty-brands/meta-ads-beauty) * [EcommerceGuideAds and campaign buildsTikTok Ads for Beauty BrandsTikTok ads for beauty brands can drive real revenue - but only with native creative, smart campaign structure, and proper attribution.Read ](/insights/beauty/paid-social-for-beauty-brands/tiktok-ads-beauty) * [EcommerceGuideAds and campaign buildsEcommerce Google ShoppingEcommerce Google Shopping explained: optimise your product feed, choose between Standard Shopping and Performance Max.Read ](/insights/ecommerce-growth-strategies/ecommerce-customer-acquisition/ecommerce-google-shopping) * [EcommerceGuideAds and campaign buildsEcommerce Influencer MarketingEcommerce influencer marketing drives real sales, not just impressions. Learn how to find, vet.Read ](/insights/ecommerce-growth-strategies/ecommerce-customer-acquisition/ecommerce-influencer-marketing) * [EcommerceGuideAds and campaign buildsEcommerce Paid Social AdvertisingEcommerce paid social advertising drives scalable customer acquisition. Learn how Meta, TikTok and Pinterest ads work together to grow your ecommerce brand.Read ](/insights/ecommerce-growth-strategies/ecommerce-customer-acquisition/ecommerce-paid-social) * [B2BGuideAds and campaign buildsPaid Media Strategy for Enterprise SoftwarePaid media strategy for enterprise software: how to target buying committees precisely, align spend to deal stages.Read ](/insights/enterprise-software/demand-generation/paid-media-enterprise) ## Crank OS for this Crank OS is the system we run for clients. These pages show how it handles the same problems. * [Ad production](/crank-os/ad-production) * [Google Ads campaign builds](/crank-os/campaign-builds/google-ads) * [Product feed tracking](/crank-os/tracking/product-feed) * [Creative dashboard](/crank-os/dashboards/creative) ## Want this done for you? [Free assessment](/assessment)[All insights](/insights)