# B2B Marketing Insights: Demand and Attribution | Crank

Source: https://wearecrank.com/insights/b2b-marketing

Guides to B2B demand generation, marketing attribution and performance strategy: channels, metrics, budgets and funnels, written plainly and ready to use.

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B2B

Insights

# B2B marketing insights.

Guides for B2B teams on creating demand, proving what worked and planning performance marketing. Start with the topic that matches your question.

## Demand generation

[B2B Demand Generation: Strategy, Channels and ExecutionB2B demand generation creates awareness and interest across your whole market, before buyers start looking. The channels, a four-stage framework and results from a two-year programme.Read more ](/insights/b2b-marketing/demand-generation)[Account-Based Marketing for B2B: Strategy, Execution and ResultsAccount-based marketing helps B2B teams concentrate resources on high-value prospects rather than casting a wide net.Read more ](/insights/b2b-marketing/demand-generation/account-based-marketing)[Content-Led Demand Generation for B2B: Strategy and ExecutionContent-led demand generation uses strategic content to create awareness, build trust.Read more ](/insights/b2b-marketing/demand-generation/content-led-demand-generation)[Lead Generation vs Demand Generation: What B2B Teams Need to KnowLead generation and demand generation serve different purposes in a B2B pipeline strategy. Confusing the two leads to misaligned budgets and poor results.Read more ](/insights/b2b-marketing/demand-generation/lead-generation-vs-demand-generation)[Demand Generation Channels: A B2B Guide to What Works and WhyA practical B2B guide to demand generation channels: discover which channels build pipeline, when to use each, and how to build a mix that compounds over time.Read more ](/insights/b2b-marketing/demand-generation/demand-generation-channels)[Demand Generation Metrics: What to Track and Why It MattersDemand generation metrics guide for B2B teams: discover which metrics actually connect marketing activity to revenue, pipeline, and business outcomes.Read more ](/insights/b2b-marketing/demand-generation/demand-generation-metrics)

## Marketing attribution

[B2B Marketing Attribution: Models, Methods and Best PracticeB2B marketing attribution helps you understand which marketing activities are actually driving revenue.Read more ](/insights/b2b-marketing/marketing-attribution)[Marketing Attribution Models: Which One Is Right for B2B?Discover which marketing attribution model fits your B2B setup: from first-touch to data-driven, and stop making budget decisions on incomplete data.Read more ](/insights/b2b-marketing/attribution-models-explained)

## Performance strategy

[B2B Performance Marketing Strategy: A Complete GuideBuild a B2B performance marketing strategy that connects spend to pipeline. Goal-setting, budget structure, funnel design.Read more ](/insights/b2b-marketing/performance-strategy)[A/B Testing for B2B Marketing: How to Test, Learn and ImproveLearn how A/B testing for B2B marketing replaces guesswork with evidence. Practical guidance on test design, what to test.Read more ](/insights/b2b-marketing/performance-strategy/ab-testing-b2b)[Performance Marketing Budget: How to Allocate Spend in B2BHow to allocate your B2B performance marketing budget: tie every pound to pipeline, cut waste, and scale what works. Practical guidance from Wearecrank.Read more ](/insights/b2b-marketing/performance-strategy/budget)[Performance Marketing Funnel: Full-Funnel B2B StrategyBuild a B2B performance marketing funnel that connects every stage to measurable pipeline. Full-funnel strategy, tactics, and expert guidance from Wearecrank.Read more ](/insights/b2b-marketing/performance-strategy/funnel)[Performance Marketing KPIs for B2B: The Metrics That MatterDiscover the B2B performance marketing KPIs that drive revenue: from cost per SQL to pipeline contribution.Read more ](/insights/b2b-marketing/performance-strategy/kpis)

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