# Crank OS Guides: Clear Answers on Marketing Data | Crank

Source: https://wearecrank.com/insights/crank-os

Plain guides from Crank on checking your marketing reports, tracking sales properly and getting numbers you can trust, from the team behind Crank OS.

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* [Crank OS](/crank-os)

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Guides

# Crank OS guides.

Plain answers to the questions we hear most about marketing reports, tracking and measurement. Each guide says what to check, why it matters and what good looks like.

## The basics

[The basicsWhat is a marketing operating system?A marketing operating system joins tracking, dashboards, daily alerts, ads and campaign builds into one managed system. What it is, and what it is not.](/insights/crank-os/what-is-a-marketing-operating-system)

## Checking your numbers

[IndependenceIs my agency reporting accurate?Is your agency's reporting accurate? Why platform and agency numbers differ from your own sales, a ten-minute self-check, and what an independent read looks like.](/insights/crank-os/is-my-agency-reporting-accurate)[IndependenceHow to audit your marketing agencyA fair, practical way to check what your agency reports: five checks you can run from your own sales records and ad accounts, without starting an argument.](/insights/crank-os/how-to-audit-a-marketing-agency)[TrackingWhy your Meta ads do not match ShopifyMeta says you made one number of sales and Shopify says another. The usual reasons, a short check you can run, and how server-side tracking helps close the gap.](/insights/crank-os/meta-ads-not-matching-shopify)[ChoosingMarketing analyst or managed service?Hire a marketing analyst or use a managed service? What each costs, how fast each starts, who owns the accounts, and when each one makes sense for your business.](/insights/crank-os/analyst-vs-managed-service)

## Ads and creative

[CreativeCreative fatigue in Meta adsCreative fatigue is when an ad stops working because people have seen it too often. The warning signs, how to check, and how to keep fresh ads ready to swap in.](/insights/crank-os/creative-fatigue-meta-ads)[Ad productionImage ad sizes for Meta and GoogleThe image sizes Meta and Google ads need: feed, Stories and Reels, Performance Max and display banners. Safe areas, file limits and a simple order for making them.](/insights/crank-os/image-ad-sizes-meta-google)[Video adsTurning creator footage into video adsHow to turn creator footage into video ads that hold attention: a strong opening, captions, the right shape for each placement, and versions ready to swap in.](/insights/crank-os/video-ads-from-creator-footage)[Landing pagesLanding pages that convert ad clicksWhat a landing page needs to turn paid clicks into sales or enquiries: one job, a match with the ad, speed, working tracking, and a way to check it is working.](/insights/crank-os/landing-pages-that-convert)

## Online shops

[CheckoutBroken discount codes on ShopifyA discount code that fails at checkout sends paid traffic to a dead end. Why Shopify codes stop working, how to test them, and how to catch it before shoppers do.](/insights/crank-os/broken-discount-codes-shopify)

## B2B teams

[B2B teamsWhich companies visit your website?Most B2B visits never fill in a form. How visitor company identification names the companies behind visits, what it cannot do, and how to see a first result free.](/insights/crank-os/which-companies-visit-your-website)

Want these checks done for you, every morning? Crank OS does them automatically.

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