# Target Account Guides for B2B | Crank

Source: https://wearecrank.com/insights/target-accounts

How B2B teams choose target accounts, see which companies visit their website, and use account-based marketing, intent data and lead scoring to focus effort.

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# Target accounts.

Decide which companies to pursue and see which are already paying attention.

## About this section

In B2B, most website visits never become a form fill, and a wide net spends money on companies that will never buy. Working with target accounts means deciding which companies you want, finding out which of them are already paying attention, and putting effort where it can pay back.

This section is for B2B marketing and sales teams with a defined market, long sales cycles and several people involved in each purchase. The guides explain how visitor company identification names the companies behind website visits and what it cannot do, how account-based marketing concentrates resources on high-value prospects, how intent data and lead scoring help rank accounts, and which demand generation channels and metrics suit the work. Read them in that order if you are starting from nothing, or go straight to the topic that matches your gap. Each guide says what to do first and how you will know it is working.

## Guides in this section

Category

[All7](/insights/target-accounts)[B2B7](/insights/target-accounts?category=b2b)[Ecommerce0](/insights/target-accounts?category=ecommerce)

Type

[All7](/insights/target-accounts)[Guide7](/insights/target-accounts?type=guide)[Checklist0](/insights/target-accounts?type=checklist)

Showing 7 of 7 posts

* [B2BGuideTarget accountsWhich companies visit your website?Most B2B visits never fill in a form. How visitor company identification names the companies behind visits, what it cannot do, and how to see a first result free.Read ](/insights/which-companies-visit-your-website)
* [B2BGuideTarget accountsAccount-Based Marketing for B2BAccount-based marketing helps B2B teams concentrate resources on high-value prospects rather than casting a wide net.Read ](/insights/b2b-marketing/demand-generation/account-based-marketing)
* [B2BGuideTarget accountsDemand Generation Channels: A B2B Guide to What Works and WhyA practical B2B guide to demand generation channels — discover which channels build pipeline, when to use each, and how to build a mix that compounds over time.Read ](/insights/b2b-marketing/demand-generation/demand-generation-channels)
* [B2BGuideTarget accountsDemand Generation Metrics: What to Track and Why It MattersDemand generation metrics guide for B2B teams: discover which metrics actually connect marketing activity to revenue, pipeline, and business outcomes.Read ](/insights/b2b-marketing/demand-generation/demand-generation-metrics)
* [B2BGuideTarget accountsAccount-Based Marketing for Enterprise SoftwareAccount-based marketing for enterprise software: build target account lists sales trusts, create personalised content, activate the right channels.Read ](/insights/enterprise-software/demand-generation/account-based-marketing)
* [B2BGuideTarget accountsIntent Data for B2B Enterprise Software MarketingLearn how intent data helps B2B enterprise software teams find in-market buyers earlier, choose the right sources, and turn signals into pipeline.Read ](/insights/enterprise-software/demand-generation/intent-data)
* [B2BGuideTarget accountsLead Scoring for Enterprise SoftwareLearn how to build a lead scoring model for enterprise software that actually works, fit scoring, intent signals, sales alignment, and ongoing calibration.Read ](/insights/enterprise-software/demand-generation/lead-scoring)

## Crank OS for this

Crank OS is the system we run for clients. These pages show how it handles the same problems.

* [Free companies report](/crank-os/free-companies-report)
* [Crank OS for B2B](/crank-os/b2b)
* [HubSpot ad and lead tracking](/crank-os/tracking/hubspot-ad-lead-tracking)
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