Everything you need to know before migrating
THE ULTIMATE MARKETERS GUIDE TO GOOGLE ANALYTICS 4 (GA4)
Migration and Optimisation for awesome results
MIGRATE BY 30 JUNE 2023 !!
Below is a simple-to-understand, ‘all you need to know’, guide to understanding GA4, for those who aren’t data scientists and don’t want to dive deep into the technicalities of measurement, but want to cover the basics, here’s the very least you should know to get decent metrics reports and action plans.
GOOGLE ADS WILL STOP WORKING
Your conversions or audiences will no longer work for your Google Search, Display or Youtube to optimise against.
Migrate my business to GA4
KPIS WON’T BE AVAILABLE TO YOU
Your website key metrics such as conversion rate, cost per acquisition, average order value and number of transactions will no longer be available.
Migrate my business to GA4
USER BEHAVIOUR AND TRAFFIC DISAPPEAR
You will no longer know where your website traffic is coming from and the behaviours of your website visitors.
Migrate my business to GA4
WHAT MARKETING AND SALES NEED TO KNOW ABOUT GA4 WHEN YOU MIGRATE
GOOGLE ADS
For PPC paid ads, it’s vital to have up-to-date and accurate data, plus if you don’t migrate to GA4 your Google Paid Ads will stop working.
BOUNCE RATE & SESSIONS
If you’re making Google Ads decisions based on secondary metrics like bounce rate, time on site, and pages per session, these won’t be available in GA4, they’re replaced by Events.
EVENTS
GA4 is built around users and events not sessions, moving the focus from sessions to events provides major benefits to marketers such as cross-platform analysis and pathing analysis.
CUSTOM DIMENSIONS
Allow you to collect and analyze data that Analytics doesn’t automatically track, within Events and User, such as phone calls or article length.
APP TRACKING
Google Analytics 4 has leveraged Firebase Analytics to offer a much more unified platform for mobile app and website tracking.
DATA LATENCY
The average data processing latency is 24-48 hours with Google Analytics. Accounts with over 200,000 daily sessions get data refreshes only once a day. So you won’t be seeing the latest data on core metrics
DATA STORAGE & QUERYING
For Google Analytics 4 properties, user-level data, including conversions, can be set to a maximum of 14 months. You can choose the length of retention 2 months to 14 months
CONVERSION PATHS
Shows the total Conversions, Purchase revenue, Days to conversion, and Touchpoints to conversion.
Until recently Google Analytics has mostly been a free tool used to provide insights into digital activity and engagement of traffic, to and on your website or app (using firebase).
Google Universal Analytics is typically what everyone has been running, until it was announced last year that a new version, Google Analytics 4 (GA4) would supersede it on July 1st 2022.
COMMON GA4 MISUNDERSTANDINGS
“Migration is simple, just use the migration tool”. No, it isn’t that easy and there’s no automated process that will give you the insights you need to improve conversions. If you’re only interested in vanity metrics then sure just implement GA4 using the wizard.
“GUA and GA4 are the same thing, just upgraded”. No, they have some fundamental differences and GA4 is more complicated to start with,, but so much more powerful in the long-term.
“The data in GUA is identical to that in GA4”. No, GUA data model looks at sessions and page views whereas GA4 looks at events and parameters. A pageview in GA4 is an event. There’s also no bounce rate default report on GA4. Some data doesn’t exist in the same way if you want to do comparisons period over period
“I can use my historical data to analyse engagement and conversion differences over time”. No, GA4 can’t automatically import historical data from GUA, which means that your GA4 property will only start tracking and recording data from when you deploy it. You can use Big Query to analyse the historical data sets but that is a whole new skill set, a little more on that later [link].
“Google Analytics 4 is all I need” If you just want to look at vanity metrics sure. If you want more detailed analysis to help you define customer segments, key audiences, core traffic-driving channels, what users are doing coming to you and then what they do after. You are more likely to need, GTM – tag management, Looker Studio – dashboards (was Data Studio), and Big Query – to query large data sets and extend the period of default analysis. You might also want to utilise third-party tools like HotJar and …
“I can use Google Tag Manager in the same way” No, the tags are different.
“Google doesn’t capture Personally Identifiable Information (PII)”. That is not true, it can (if not set up properly, and you should be careful not to since it’s against privacy laws (country-specific) and Google’s terms of service.
GA4 is the latest version and now incorporates website and mobile app in one place.
If you want to know how to migrate your existing GUA data schedule a call.
HOW DOES GA4 HELP ME IN MY BUSINESS?
Before you start with ga4, it’s important to know what to measure. What can you measure in GA4? The short answer is a lot but the importance of being clear on what good looks like for your business has never been more important.
Below is the list of questions you need to ask yourself to be able to ensure you are measuring the right things inside GA:
- Goals: Are you clear on what the key actions users are taking on your website or App? This can vary through the funnel from Newsletter sign up, through to Add to cart, and Purchases. Goals are based on events.
- Target Audience: Do you know your target audience and how do you identify or segment them?
- Event types: Events are any actions that you want to track? These are critical in GA4 as all user actions are treated as events. These should not be confused with goals. They are all actions you want to track for example videos watched, onsite searches or brochure downloads.
- Core Web Vitals: What are you monitoring to maintain search ranking and drive traffic?
- Reports and dashboards: Less is more. What’s on your dashboard and what do you act on?
- Benchmarks: What benchmarks do you have that indicate increases or decreases against core KPIs?
- Content: What content types work best in which channels to which customers? How do you classify your content today and measure the performance of this content against your goals?
- Apps: What are your key metrics for user behaviour related to your mobile app?
- A/B testing: What outcome or goal will you test and how often?
It better helps you manage spend and reach, better understand what prospects are doing and where they came from.
HOW MUCH DOES IT COST TO MIGRATE?
WHAT GA4 CAN'T DO
Although Google Analytics 4 (GA4) has a lot of your visitor behaviour it certainly doesn’t have all the answers. Here are some of the things it is not good at and where to go for that information:
- Personal user tracking. This is against data privacy laws (country-specific). it can track anonymous users but it will not know if this is a VIP/high-value customer or someone that previously purchased instore.
- It will only process data from the time you set up tracking on your site. It won’t be able to process any historical data that your site has before it was connected to GA4. So ensure you have all our goals and events in place from day 1 so you do not miss out on key conversions of behaviours 1 month or a year from now.
- Tell you what the user did on social media platforms, though it can tell you if they came from them if the tracking is set up correctly.
- Onsite actions only: What else a user does before or after they visit your site or app will not be visible. The referring site is visible but not what they did unless you are lucky enough to have UTMs on all referring websites (which is not likely).
- When a user deletes their browser cookies GA4 will see that user as a new user.
- Record actions that happen outside of GA4: In ecommerce a common example is returns and critical profitability. GA4 has no knowledge of this so ensure you understand return rates or other critical business factors. In B2B knowing if the user ever turned up for a demo is key.
- Visitor customer value: GA4 will have no prior knowledge of a given customer’s lifetime profit or value. It will know a customer’s revenue on the website (but not for more than 14 months on GA4, unless using Big Query to store the data). It will also not know about other purchases they have made such as in-store or with partners.
Basic migration isn’t complicated but if you want to really dig into the data and do time period on time period analysis then it gets more complicated but not impossible.
COMMONLY ASKED QUESTIONS BY THE BUSINESS
HOW COMPLICATED IS THE MIGRATION?
It’s more a case of the time it takes is relevant to what needs to be set up. At a basic level you’ll want to continue to track the data that helps you spend more efficiently and deploy great content.
All we need is access to your Google Analytics account. We shouldn’t need to talk to IT and we can hand it all over to you when we’re done or you can ask us to manage it for you ongoing.
BENEFITS
- GA4 provides additional detailed insights into user behavior
- Comprehensive analytics with more data points like user context, app crashes, and engagement
- Allows for data segmentation to better target customers
- Helps advertisers discover new audiences for their campaigns
- Increased accuracy (but take note of 3rd and 1st party cookie issues [link])
- Predictive analytics capabilities
- Streaming data updates
- Easier to measure conversions when set up correctly
- Improved data accuracy and granularity
- Enhanced cross-device tracking capabilities – mobile, desktop and mobile apps
- Machine learning models for predictions and segmentations
It better helps you manage spend and reach, better understand what prospects are doing and where they came from.
If you want the most out of Google Analytics, you’ll also want to look at Google Tag Manager, Google Looker Studio (formerly Google Data Studio) and Google Big Query. More about why these are crucial further down this page.
WHAT A SIMPLE DATA FLOW LOOKS LIKE FOR A TYPICAL BUSINESS.
To get the most out of GA4 for a mature business you’ll want to consider these additional Google products. The illustration above shows a typical stack.
GOOGLE PRODUCTS THAT YOU'LL WANT TO CONSIDER IMPLEMENTING ALONGSIDE GA4
GOOGLE TAG MANAGER
What is Google Tag Manager and why do I need it?
Google Tag Manager is a free tag management system that allows a business to manage and deploy its marketing tags (snippets of code or tracking pixels that record behaviour) on your website (or mobile app), based on specific pages, triggers, variables and actions, without having to modify the code. It can speed up the loading of your pages which has an associated ranking benefit.
LOOKER STUDIO (GOOGLE DATA STUDIO)
What is Google Looker Studio and why do I need it?
Looker Studio is a free tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports
Visualize your data through highly configurable charts and tables.
Easily connect to a variety of data sources.
Share your insights with your team or with the world.
Collaborate on reports with your team.
Speed up your report creation process with built-in sample reports.
GOOGLE BIGQUERY
What is Google BigQuery and why do I need it?
BigQuery is a fully managed enterprise data warehouse that helps you manage and analyze your data. When it comes to complex data analysis or querying different data sets, you’ll find Google Analytics and Data Studio either not fast enough or limited and not generating the answers you need.
Schedule a free consultation
NEED MORE DETAIL HERE'S SOME USEFUL GOOGLE ANALYTICS 4 LINKS
Introducing the next generation of Analytics, Google Analytics 4 – Analytics Help – Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.GA4 is a new property designed for the future of measurement: (support.google.com)
Google Analytics – Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. (analytics.google.com)
Introduction to Google Analytics 4 | Google Analytics 4 Properties | Google Developers – Cross device reporting API. (developers.google.com)
Prepare for the future with Google Analytics 4 – Universal Analytics is sunsetting next year. Prepare now by moving over to the next generation Analytics solution, Google Analytics 4. (blog.google)
Analytics Tools & Solutions for Your Business – Google Analytics – Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more. (marketingplatform.google.com)
Set up Google Analytics 4 for a website and/or app – Analytics Help (support.google.com)
Introducing the next generation of Analytics, Google Analytics 4 – Analytics Help (support.google.com)
About the Google tag | Google tag (gtag.js) | Google Developers (developers.google.com)
Set up events | Google Analytics 4 Properties | Google Developers (developers.google.com)
Search Campaign Management – Google Search Ads 360 (marketingplatform.google.com)
End to End Campaign Management – Google Display & Video 360 (marketingplatform.google.com)
The new Google Analytics will give you the essential insights you need to be ready for what’s next. (blog.google)
Looker Studio Overview (datastudio.google.com)
GOT A QUESTION?
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PEOPLE ALSO ASK
Does GA4 work with tag manager?
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool. One of the key questions that marketing teams have been asking is whether GA4 works with Google Tag Manager (GTM). The short answer is yes, GA4 does work with GTM.
One of the major positives of using GA4 with GTM is that it allows for more accurate tracking and measurement of user behavior on a website. This can help marketing teams better understand their audience and make data-driven decisions about their marketing strategies. Additionally, GA4 also supports cross-device tracking, which provides a more comprehensive view of customer journeys.
On the downside, there is a learning curve when it comes to setting up GA4 with GTM. It can take some time and effort to understand how the two tools work together and to configure the necessary tags. However, once the initial setup is complete, using GA4 with GTM can greatly benefit a marketing team’s ability to track and measure website performance.
Is GA4 more or less user friendly than GA UA?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool, designed to provide more advanced tracking and measurement capabilities than the previous version, Universal Analytics (UA). One of the key questions that marketing teams have been asking is whether GA4 is more or less user-friendly than UA.
On the positive side, GA4 has a more intuitive user interface and offers more advanced features such as cross-device tracking and automated insights. Additionally, GA4 also includes new features such as built-in machine learning which can help marketers better understand their audience and make data-driven decisions.
On the downside, GA4 does have a steeper learning curve than UA, particularly for those who are already familiar with UA. It can take some time and effort to understand the new features and how to use them effectively. Additionally, some of the advanced features may require technical expertise to set up and configure.
Overall, while GA4 may have a steeper learning curve, it can offer more advanced features and capabilities that can help marketing teams better understand and engage with their audience.
Does GA4 recognise bot traffic?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool, it provides more advanced tracking and measurement capabilities than the previous version. One of the key questions that marketing teams have been asking is whether GA4 can recognize bot traffic.
On the positive side, GA4 includes built-in machine learning capabilities that can help it detect and filter out bot traffic. This means that GA4 can provide more accurate data on website performance and user behavior, which can help marketing teams make more data-driven decisions. Additionally, GA4 also includes a feature called “Enhanced Measurement” which allows to track events such as scrolls and outbound clicks, it can help to better understand user engagement.
On the downside, GA4 isn’t perfect in recognizing bot traffic. Some bots may be able to bypass the built-in detection system, leading to inaccuracies in the data. Additionally, it requires a proper set up and monitoring to ensure that it’s filtering out the correct traffic.
Overall, GA4’s built-in machine learning capabilities and Enhanced Measurement feature can help it detect and filter out bot traffic, providing more accurate data on website performance and user behavior. However, it’s important to keep in mind that it’s not perfect and requires proper set up and monitoring.
Is GA4 free or paid?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool, it provides more advanced tracking and measurement capabilities than the previous version. One of the key questions that marketing teams have been asking is whether GA4 is free or paid.
On the positive side, GA4 is free to use, allowing marketing teams to access advanced tracking and measurement capabilities without incurring additional costs. Additionally, it also includes a free version of the GA App + Web, which provides a more comprehensive view of customer journeys across devices and apps.
On the downside, while GA4 itself is free, some of its advanced features and capabilities may require additional costs. For example, if a team needs to access more than the standard data limits, they may need to upgrade to a paid plan. Additionally, some advanced features may require additional technical expertise, which can also come with a cost.
Overall, GA4 is a free tool, but certain advanced features and capabilities may require additional costs, it’s important to keep this in mind when using GA4.
What are the four 4 Google Analytics reports?
Google Analytics (GA) provides a variety of reports that can help marketing teams better understand their website performance and user behavior. The four main reports that GA offers are:
Audience Report: This report provides insights into the demographics, interests, and behavior of website visitors. It can help marketing teams better understand their target audience and tailor their marketing strategies accordingly.
Acquisition Report: This report provides information on where website visitors come from, such as organic search, social media, or paid advertising. It can help marketing teams understand which channels are driving the most traffic to their website.
Behavior Report: This report provides information on how visitors interact with the website, such as which pages they visit, how long they stay, and which actions they take. It can help marketing teams understand which pages are most popular and which ones need improvement.
Conversion Report: This report provides information on the actions that visitors take on the website, such as making a purchase or filling out a form. It can help marketing teams understand which pages are most effective in driving conversions.
On the downside, some of the GA’s reports can be complex and require some time to learn how to use them effectively. But with the right approach and training, the GA’s reports can provide valuable insights and help teams make data-driven decisions.
What is the main difference between Google Analytics 360 and Google Analytics 4?
Google Analytics 360 and Google Analytics 4 (GA4) are both web analytics tools offered by Google, but they have some key differences.
One of the main differences between the two is that Google Analytics 360 is a paid version of the tool, while GA4 is free. Google Analytics 360 offers more advanced features such as data collection and analysis, and a greater level of customization. Additionally, Google Analytics 360 includes more data storage, more data limits and more processing power, which can be ideal for enterprise-level companies with high volume website traffic.
On the other hand, GA4 is the latest version of Google Analytics, it’s free and offers more advanced features such as built-in machine learning and cross-device tracking. Additionally, GA4 also includes a feature called “Enhanced Measurement” which allows to track events such as scrolls and outbound clicks, it can help to better understand user engagement.
Overall, while both tools can provide valuable insights into website performance and user behavior, Google Analytics 360 is best suited for enterprise-level companies with high volume website traffic, while GA4 can be a good option for small and medium-sized businesses.
Should I Switch To Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool, and many marketing teams are considering whether they should switch to it.
One of the main positives of switching to GA4 is that it offers more advanced features such as built-in machine learning and cross-device tracking. These features can provide more comprehensive insights into website performance and user behavior, which can help marketing teams make more data-driven decisions. Additionally, GA4 also includes a feature called “Enhanced Measurement” which allows to track events such as scrolls and outbound clicks, it can help to better understand user engagement.
On the downside, switching to GA4 can involve a learning curve, as the interface and features are different from previous versions of Google Analytics. Additionally, switching to GA4 will require some time and effort to set up and configure the tracking and measurement capabilities.
Overall, while switching to GA4 can offer more advanced features and capabilities, it’s important to weigh the benefits against the time and effort required to make the switch. It’s recommended to consult with experts or to test it out in parallel to make an informed decision.
Do I have to migrate to GA4?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool and many marketing teams are wondering whether they have to migrate to it.
On the positive side, migrating to GA4 offers more advanced features and capabilities such as built-in machine learning and cross-device tracking, which can provide a more comprehensive view of website performance and user behavior. Additionally, migrating to GA4 is not mandatory and you can continue to use Universal Analytics (UA) and GA4 in parallel, this will allow you to test and evaluate the new capabilities before making a full migration.
On the downside, migrating to GA4 can involve a learning curve and requires some time and effort to set up and configure the tracking and measurement capabilities. Additionally, if you’ve invested a lot of time and resources into customizing your UA tracking, you’ll have to rework it for GA4.
Overall, while migrating to GA4 can offer more advanced features and capabilities, it’s not mandatory and you can continue to use UA and GA4 in parallel to test and evaluate the new capabilities before making a full migration. This allows you to make an informed decision that is best for your busines
Why is Google Analytics 4 so hard to use?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool and many marketing teams are finding it hard to use.
One of the main reasons why GA4 is considered hard to use is because it has a steeper learning curve than previous versions of Google Analytics. The interface and features are different, and it can take some time and effort to understand how to use them effectively. Additionally, some of the advanced features may require technical expertise to set up and configure.
Another reason why GA4 is considered hard to use is because it requires a different set up process than previous versions. This includes creating new tracking codes, events, and parameters that may be unfamiliar to those who have been using Google Analytics for a while.
On the positive side, once you’ve learned how to use GA4, it can provide more advanced features and capabilities such as built-in machine learning and cross-device tracking, which can provide a more comprehensive view of website performance and user behavior. Additionally, Google provides a lot of resources such as tutorials, guides, and best practices that can help you with the learning process.
Overall, GA4 may be considered hard to use because it has a steeper learning curve than previous versions, but with the right approach and resources, it can provide valuable insights and help teams make data-driven decisions.
Can you run Google Analytics 4 and Universal Analytics at the same time?
Many marketing teams are wondering whether they can run Google Analytics 4 (GA4) and Universal Analytics (UA) at the same time.
On the positive side, it is possible to run GA4 and UA at the same time, and it can provide a more comprehensive view of website performance and user behavior. Additionally, it allows you to test and evaluate the new capabilities of GA4 before making a full migration.
On the downside, running GA4 and UA at the same time can be complex and may require additional technical expertise to set up and maintain. Additionally, it may require additional data storage and processing power, which can come with additional costs.
Overall, while it’s possible to run GA4 and UA at the same time, it may come with additional complexity and costs. It’s important to weigh the benefits against the additional time and effort required to set up and maintain both tools. It’s recommended to consult with experts or to test it out in parallel before making a decision.
What is the Difference Between Google Analytics 4 and Universal Analytics?
Google Analytics 4 (GA4) and Universal Analytics (UA) are both web analytics tools offered by Google, but they have some key differences.
One of the main differences between the two is the capabilities they offer. GA4 offers more advanced features such as built-in machine learning and cross-device tracking, which can provide a more comprehensive view of website performance and user behavior. Additionally, GA4 also includes a feature called “Enhanced Measurement” which allows to track events such as scrolls and outbound clicks, it can help to better understand user engagement.
On the other hand, UA is the previous version of Google Analytics, it’s still widely used, it’s simple and easy to use and provides basic data on website performance and user behavior.
Another difference is that GA4 is the latest version of Google Analytics and is free, while UA is the previous version and it’s not free.
Overall, while both tools can provide valuable insights into website performance and user behavior, GA4 offers more advanced features and capabilities that can provide a more comprehensive view of website performance and user behavior. However, UA is still widely used and it’s simpler and easy to use, it can be a good option for small and medium-sized businesses.
How Does GA4 Help With Reporting?
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool and is designed to help marketing teams with reporting.
One of the main positives of using GA4 for reporting is that it offers more advanced features such as built-in machine learning and cross-device tracking, which can provide a more comprehensive view of website performance and user behavior. This can help teams make more data-driven decisions and understand their audience better. Additionally, GA4 also includes automated insights that can help you identify trends and patterns in your data, making it easier to interpret and act on.
On the downside, GA4’s advanced features can be complex to set up and may require technical expertise, which can be a barrier for some teams. Additionally, it may require additional data storage and processing power, which can come with additional costs.
Overall, while GA4’s advanced features and capabilities can provide a more comprehensive view of website performance and user behavior, it can also require additional time and effort to set up and maintain. It’s important to weigh the benefits against the additional time and effort required to set up and maintain the tool, and to consult with experts if necessary
How To Set Up GA4
Setting up Google Analytics 4 (GA4) can be a bit of a challenge for marketing teams.
On the positive side, GA4 provides a lot of resources such as tutorials, guides, and best practices that can help with the setup process. Additionally, GA4 is integrated with other Google products such as Google Tag Manager, making it easier to set up and manage tags.
On the downside, setting up GA4 can be a bit more complex than previous versions of Google Analytics. It may require additional technical expertise to set up the tracking and measurement capabilities. Additionally, it requires a different set up process than previous versions, which can be unfamiliar to those who have been using Google Analytics for a while.
Overall, while setting up GA4 can be more complex than previous versions, it offers more advanced features and capabilities that can provide a more comprehensive view of website performance and user behavior. With the right approach, resources and consulting experts if necessary, it can be done successfully.
Google Analytics 4: What's Changed?
Setting up Google Analytics 4 (GA4) can be a bit of a challenge for marketing teams.
On the positive side, GA4 provides a lot of resources such as tutorials, guides, and best practices that can help with the setup process. Additionally, GA4 is integrated with other Google products such as Google Tag Manager, making it easier to set up and manage tags.
On the downside, setting up GA4 can be a bit more complex than previous versions of Google Analytics. It may require additional technical expertise to set up the tracking and measurement capabilities. Additionally, it requires a different set up process than previous versions, which can be unfamiliar to those who have been using Google Analytics for a while.
Overall, while setting up GA4 can be more complex than previous versions, it offers more advanced features and capabilities that can provide a more comprehensive view of website performance and user behavior. With the right approach, resources and consulting experts if necessary, it can be done successfully.
The top 20 reasons why GA4 is better than GA UA
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool and it has many advantages compared to the previous version, Universal Analytics (UA).
One of the main advantages of GA4 is its advanced features such as built-in machine learning and cross-device tracking, which can provide a more comprehensive view of website performance and user behavior. Additionally, GA4 also includes a feature called “Enhanced Measurement” which allows tracking events such as scrolls and outbound clicks, it can help to better understand user engagement. GA4 also includes more data storage, more data limits, and more processing power, which is ideal for enterprise-level companies with high volume website traffic.
Another advantage of GA4 is that it has a simpler setup process, it’s integrated with other Google products such as Google Tag Manager, making it easier to set up and manage tags.
A few other advantages include:
GA4 has data model that allows for more advanced analysis and modeling
GA4 has built-in machine learning capabilities
GA4 has better cross-device tracking
GA4 has better privacy and data control options
GA4 has more advanced reporting capabilities
GA4 has more robust integration options with other tools
GA4 is free to use
However, it’s important to note that GA4 may have a steeper learning curve than UA, and it may require additional technical expertise to set up and configure the tracking and measurement capabilities.
How do you install GA4?
Installing Google Analytics 4 (GA4) can be a bit of a challenge for marketing teams.
On the positive side, GA4 provides a lot of resources such as tutorials, guides, and best practices that can help with the installation process. Additionally, GA4 is integrated with other Google products such as Google Tag Manager, making it easier to set up and manage tags.
On the downside, installing GA4 can be a bit more complex than previous versions of Google Analytics. It may require additional technical expertise to set up the tracking and measurement capabilities. Additionally, it requires a different setup process than previous versions, which can be unfamiliar to those who have been using Google Analytics for a while.
Overall, while installing GA4 can be more complex than previous versions, it offers more advanced features and capabilities that can provide a more comprehensive view of website performance and user behavior. With the right approach, resources, and consulting experts if necessary, it can be done successfully.