Ecommerce Growth Toolkit
– Do you know which of your paid campaigns are unprofitable?
– Do you know what to focus on to make your traffic more profitable?
Understand the marketing effectiveness of your visitors to your website
Step 2 – Understand the impact
We look at your traffic by source, by device and by campaign (for paid traffic). This allows us to go into detail and identify the things which are costing you money. We can then identify how you can improve your marketing effectiveness.
Step 3 – Identify the areas of opportunity
We benchmark your websites marketing effectiveness and make recommendations with specific things you need to do to resolve the problem. The recommendations are based on the lost revenue opportunity, to ensure you focus on the things which will have the biggest impact.
Using your Google Analytics data, we are able to diagnose your marketing effectiveness by analysing your traffic. Below are 6 examples of what we are able to find and sample recommendations.
TASK: Summarise year on year performance.
SAMPLE QUESTION: Overall which of my KPIs have changed and where do I need to focus?
TASK: Identify the Quick Win opportunities.
SAMPLE QUESTION: I have so many channels, what should I fix first within a specific channel?
TASK: Benchmark your channels by device.
SAMPLE QUESTION: Which of my channels are costing me money and what do I need to fix now?
TASK: Understand visitor buying behaviour.
SAMPLE QUESTION: What is the best time of day and day of week to get desktop traffic?
TASK: Diagnose your paid social channels
SAMPLE QUESTION: What do I use Facebook for and how does this differ from Instagram?
TASK: Evaluate paid search campaign behaviour.
SAMPLE QUESTION: Which budget should I move to drive awareness vs. sales?
Ready to chat?
See how we can drive your marketing effectiveness.