In Criteo’s ‘State of mobile commerce report Q1 2015’ the UK was in the top three countries with strong mCommerce. They also reported that Fashion & Luxury retailers had the highest share of mobile transactions. The majority of the growth is driven by smartphone sales globally, with the iPhone driving much of this growth. The Smartphone conversion funnel is just slightly weaker than desktop conversion by just a few percent, which presents a real opportunity for retailers.
Last April Somo reported that 75% of luxury consumers research online before purchasing, and 73% of those do this on mobile. They also analysed the mobile capabilities of the top 50 high street retailers here are just a few of the things they found:
20% don’t have a transactional mobile site.
30% don’t have an iOS app.
44% do not have a tablet optimised site.
46% don’t support responsive web design.
