Your numbers up! [Hard cover]
ABOUT THE BOOK
Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.
We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.
For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!
For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how your can take action from them.
Available on back-order