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Guides, Research, Tools and free stuff

Your Number’s Up Book Resources.

Get a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales with these resources that support the book.

Below are the list of resources in support of Your Number’s Up!


Chill out and get your hands on some goodies that aren’t in the book.

Training and coaching

Everybody needs help sometime we'll help you sniff out the answers.

Free Research

Download our research to understand the industry targets for digitial and how to create a budget

3 Guides to developing your ecommerce measurement

Accelerate your growth today but understanding the metrics that matter and how to improve your maturity

We have created 3 guides to help ecommerce organisations better measure their business. Each guide is standalone and helps you navigate the complex world of ecommerce metrics and measurement.

NOTE: These are free to all those who have purchased the book. Check your order confirmation email for more details

4 Levels of Measurement for Ecommerce Maturity

Learn the different levels of ecommerce measurement maturity and find out your level.

Roadmap for Ecommerce Measurement Maturity

See the roadmap for improving your ecommerce measurement and the different areas of focus within your business.

The Measurement Glossary

Read about all the metrics, in our comprehensive glossary, what they mean and why they are important.

Hey did we mention our book? - Check it out

Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales

With over 280 pages our book is full of actionable material and Avinash Kaushik has kindly written our foreword.
We have created a series of tools to help you understand, measure and grow your ecommerce business.

These include:

  • Defining your digital measurement maturity
  • 4 x Cheat sheets for improving your ecommerce measurement
  • A full glossary of over 60 metrics, understand what they mean and why they are important
  • Practical scenarios for diagnosing your ecommerce website
  • Common campaign measurement mistakes and challenges and how to overcome them.

Free Stuff


Digital Glossary for Senior Leaders

We set out to create a glossary for senior leaders. We wanted to answer the questions senior leaders ask us. No jargon, no technical terms, just plain english. We are growing our Digital Glossary over time. If you want to see the full list of terms click here.

Alternatively click the button below, to see our digital glossary in sections.

Optimise your conversion rate

Download our guide on conversion rate to learn more about:

Maximise your average order value

Download our average order value guide to learn more on:

Training and Coaching

How we can help

We are data driven and focused on the right metrics, those that matter. We call those metrics the outcomes. We do not focus on clickthrough rate, sessions or visitors, but obsessively look at revenue and why this is increasing or decreasing.

We will work with you and your team to help define the most important outcomes for your business and identify if you are measuring the right metrics, so you can diagnose your own growth challenges.

Free Research

What does good look like?

We carried out our own research to benchmark the contribution digital/ecommerce makes towards total revenue. The research covers:

  • The difference in Digital share of total revenue by country (USA vs UK)
  • Brand comparisons who is winning vs struggling
  • What behaviour does a digitally-led business exhibit 

Budgeting for Marketing research

Our research covers what the leading organisations do to forecast and set their budgets for marketing.

Read how they accurately forecast and adjust their budgets to get ahead.