Guides, Research, Tools and free stuff
Your Number’s Up Book Resources.
Get a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales with these resources that support the book.
Below are the list of resources in support of Your Number's Up!
Accelerate your growth today but understanding the metrics that matter and how to improve your maturity
We have created 3 guides to help ecommerce organisations better measure their business. Each guide is standalone and helps you navigate the complex world of ecommerce metrics and measurement.
NOTE: These are free to all those who have purchased the book. Check your order confirmation email for more details
4 Levels of Measurement for Ecommerce Maturity
Learn the different levels of ecommerce measurement maturity and find out your level.
Roadmap for Ecommerce Measurement Maturity
See the roadmap for improving your ecommerce measurement and the different areas of focus within your business.
The Measurement Glossary
Read about all the metrics, in our comprehensive glossary, what they mean and why they are important.
Hey did we mention our book? - Check it out
Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales
With over 280 pages our book is full of actionable material and Avinash Kaushik has kindly written our foreword.
We have created a series of tools to help you understand, measure and grow your ecommerce business.
These include:
- Defining your digital measurement maturity
- 4 x Cheat sheets for improving your ecommerce measurement
- A full glossary of over 60 metrics, understand what they mean and why they are important
- Practical scenarios for diagnosing your ecommerce website
- Common campaign measurement mistakes and challenges and how to overcome them.
Free Stuff
Digital Glossary for Senior Leaders
We set out to create a glossary for senior leaders. We wanted to answer the questions senior leaders ask us. No jargon, no technical terms, just plain english. We are growing our Digital Glossary over time. If you want to see the full list of terms click here.
Alternatively click the button below, to see our digital glossary in sections.
Optimise your conversion rate
Download our guide on conversion rate to learn more about:
- How to calculate conversion rate
- Where to find conversion rate in Google Analytics and how this varies by source of traffic
- How to diagnose your conversion rate to drive incremental growth and reduce cost per acquisition
Maximise your average order value
Download our average order value guide to learn more on:
- How to calculate Average Order value
- Where to find it in Google Analytics
- 4 steps to diagnosing your Average Order Value
Budgeting for Marketing research
Our research covers what the leading organisations do to forecast and set their budgets for marketing.
Read how they accurately forecast and adjust their budgets to get ahead.
Training and Coaching
How we can help
We are data driven and focused on the right metrics, those that matter. We call those metrics the outcomes. We do not focus on clickthrough rate, sessions or visitors, but obsessively look at revenue and why this is increasing or decreasing.
We will work with you and your team to help define the most important outcomes for your business and identify if you are measuring the right metrics, so you can diagnose your own growth challenges.
Check out our ecommerce video library
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Introduction to Your Number's Up! measurement book for direct to consumer organisations
Every ecommerce business should have a very clear understanding of its ‘Contribution from Digital’ number.
This video is an introduction to the book and contents.
This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.
Find out more about the book here:
https://wearecrank.com/your-numbers-up-book/?utm_source=youtube&utm_medium=referrer&utm_campaign=yournumbersup
We want to empower those new to ecommerce with what is possible to measure and how this can make a big difference to your ecommerce website’s performance.
For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!
For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how your can take action from them. -
8 Little Tricks In AB Testing To Achieve The Best Results
How do you start out in AB testing? It is a minefield of data and what are my first tests? This comprehensive video will guide you through how to get started in A/B testing. There are 8 steps which will guide you through the tasks you need to perform to create your A B testing plan.
Before you can get your hands on Google Optimize, AB tasty, Monetate or other AB testing tools you will need a define and prioritise your tests, measure them and define what success looks like.
Click on the times below to jump to the relevant section:
0:12 How do you plan the perfect AB testing programme?
1:11 Step 1 Define your test hypothesis
3:23 Step 2 Set out your success criteria
4:22 Step 3 Understand the volume of traffic and test duration
6:00 Step 4 Set out your priorities
7:25 Step 5 Mock up design prototypes
8:59 Step 6 Create the tests in development
10:51 Step 7 Roll out and evaluate your live tests
11:50 Step 8 Push your test into production
For more information and to learn about how to create your own budget for marketing go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/ab-testing/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=abtesting8steps -
5 tips to know you’re budgeting for marketing the right way
Do you have to set your marketing budget, but don't know where to start? In this video we run through 5 simple steps which will guide you through the tasks you need to perform to create your budget for marketing.
For more information and to learn about how to create your own budget for marketing go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/budgeting-for-marketing/#Budgeting_for_Marketing/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=budgetingformarketing5steps -
4 top tips to analysing your average order value
This video is about analysing average order value to know how to increase visitor spend. We want to explain how you can get the most for each of your marketing channels. It will help you segment your marketing channels to understand the right offers and price point to maximise your Average Order Value.
For more information to learn about Average Order Value go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/average-order-value/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=aveageordervaluediagnose -
Common Misconceptions About Average Order Value
Starting out in Ecommerce or are new to all of the acronyms? This videos describes what average order value (AoV) is, why it is important to your business and how to start to analyse it.
For more information and to learn about Average Order Value go here: https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/average-order-value/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=definingaverageordervalue -
3 Conversion Rate Secrets Nobody Will Tell You About
This video is for senior marketers and leaders in digital to help them understand conversion rate.
It will help you analyse and understand why your conversion rate is low and how to diagnose where the issue might lie.
For more information and to learn how to analyse conversion rate and to understand more about it go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/conversion-rate/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=analysingconversionrate -
Everything Marketers Need To Know About Bounce Rate
Our digital glossary for senior leaders seeks to explain common digital marketing terms.
This video is for senior marketers and leaders in digital to understand digital terminology and to help them steer their teams to focus on the right things.
This video is about bounce rate, what it is and how you can tell your teams what to look at.
For more information to learn about Bounce Rate go here:
https://wearecrank.com/digital-marketing-glossary/bounce-rate/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=bounceratedescription -
Best ways to diagnose Cost Per Acquisition to stop losing money
Our digital glossary for senior leaders series seeks to explain common digital marketing terms.
This video is for senior marketers and leaders in digital to diagnose key digital metrics, to help understand where issues lie or where to focus their teams.
This video is about cost per acquisition. We want to explain how you can find a profitable channel vs a losing making channel.
For more information to learn about Cost per Acquisition go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/cost-per-acquisition/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=costperacquisitiondiagnose -
What I wish everyone knew about Cost Per Acquisition
Our digital glossary for senior leaders series seeks to explain common digital marketing terms.
This video is for senior marketers and leaders in digital to understand digital terminology and to help them steer their teams to focus on the right things.
This video is about cost per acquisition. We want to explain how you can calculate it, what is best practice, give you some example benchmarks and tell you how to identify your Cost per Acquisition (CPA.)
For more information to learn about Cost per Acquisition go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/cost-per-acquisition/?utm_source=youtube&utm_medium=organic&utm_campaign=youtubechannel&utm_term=costperacquisitiondescription -
Analytics in marketing and why nothing ever gets actioned
This is an outline to Analytics in Marketing and why it often fails in businesses.
This is the first of two videos on analytics in marketing, looking at the growth of data, investment in technology and skills, but the lack of action in businesses.
Click on the times below to jump to the relevant section:
0:05 Introduction to the Analytics in marketing and why nothing ever gets actioned
0:14 Trends in analytics in marketing
0:48 Growth in demand for data science skills from Google Trends
1:16 Lack of adoption of data culture and AI from NewVantage Partners
1:59 Why there is a lack of action, the 50/50 resourcing model
2:55 How to resolve the lack of action with the 40/40/20 resourcing model
3:45 Summary and conclusion the 3 things you need to ensure is in place to make your analytics in marketing actionable.
For more information and to learn how to get your analytics in marketing working for you go here:
https://wearecrank.com/digital-marketing-glossary-for-senior-leaders/analytics-in-marketing/?utm_source=youtube&utm_medium=referral&utm_campaign=youtubechannel&utm_term=analyticsinmarketingpart1 -
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