Book - Your Numbers Up! 1

Getting a grip on Data & Measurement to accelerate
your D2C Ecommerce sales

GET YOUR COPY TODAY!

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ABOUT THE BOOK

Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.

We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.

For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!

For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how your can take action from them.

measurement glossary
Your_Numbers_Up_book

FORWARD BY AVINASH KAUSHIK

Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.

We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.

For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!

For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how your can take action from them.

Your_Numbers_Up_book

FULL OF ACTIONABLE MATERIAL

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THIS BOOK IS WRITTEN FOR

  • Senior leaders in digital

  • Heads of Ecommerce

  • Media teams

  • CRM teams

  • Traders

  • Merchandisers

  • Content creators

  • Agencies

  • Consultancies

  • Digital teams

  • Heads of …

  • Finance teams

Your_Numbers_Up_book

THE BOOK IS SPLIT INTO
2 PARTS

This book has been written as a guide and reference. Our goal is to help people and to educate those in digital to get the most from their data.

We wanted to make a list of every metric, so people have a reference to understand what the metric (and the acronym mean) without being embarrassed to ask in a meeting.

There are a lot of theoretical books on ecommerce and many on technology but very few on digital measurement.

Given measurement is the one area which gives you a competitive advantage and insight into how your competitors are performing we thought it was about time to life the lid on all the information available in ecommerce, to help you measure your business.

PART 1

Is the theory around measurement in ecommerce. We start with helping you understand you measurement maturity. We then move onto defining the metrics you should be monitoring at your level of maturity aligned to outcome.

We finish part 1 with a guide to organising your team to be more action rather than report orientated, so your analysis isn’t stuck on someone’s inbox but is actioned and changing behaviour on your ecommerce site.

PART 2

Is the practice bringing to life real world examples and the key elements you need to ensure measurement is a key function in your business. Here we explore benchmarking to help you understand how your performance is changing over time and how this compares to your competition.

We then explore some real world examples and how you can identify a solution by looking at metrics. We finish with the cornerstone of any campaign the often overlooked UTM code, how this should be used to ensure your traffic is in the correctly classified.

WHY PERCENTAGE CONTRIBUTION FROM DIGITAL
SHOULD BE A CORE KPI
FOR HEADS OF DIGITAL AND CFOs TODAY?

Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.

We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.

Your Numbers Up book
Your_Numbers_Up_book

OUTSIDE THE UK?

This book is only available as a printed book. We can ship anywhere in the world. If outside the UK select blah blah blah Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

GET YOUR COPY TODAY

Book - Your Numbers Up! 1

NOT SURE?
WHY NOT DOWNLOAD A FREE CHAPTER THEN

256 pages in total, we can’t send you them all but we’ve got a PDF sample for you so you get a feel for what’s inside. All you have to do is provide us with your email and we’ll send you what you need.

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NEED MULTIPLE COPIES FOR
AN EVENT OR INSTITUTION?

We can give you discounted volume pricing with orders……….

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