Every startup needs an informed marketing dashboard or control panel.

Let's talk about the dashboard you need.

See why we're cost-effective vs self-serve solutions

crank
Ideal for startups with £1m+ investment

Includes:

  • definition of KPIs,
  • Google Analytics (GA) health check and
  • aggregation of Google Analytics data source,
  • dashboard build and access,
  • monthly analysis,
  • monthly 1 hour call,
  • associated action plan.
Additional to default settings you’ll need to:
  • Add goals
  • Add events
  • think about Google Tag Manager
  • build a dashboard
  • build your reporting
  • you need to integrate other data feeds
  • you still need to interpret data
  • decide what actions to take
  • have a lot of experience of omni-channel
  • you won’t easily be able to see…
Additional to default settings you’ll need to:
  • Add goals
  • Add events
  • think about Google Tag Manager
  • build a dashboard
  • build your reporting
  • you need to integrate other data feeds
  • you still need to interpret data
  • decide what actions to take
  • have a lot of experience of omni-channel
  • you won’t easily be able to see…
Additional to default settings you’ll need to:
  • Add goals
  • Add events
  • think about Google Tag Manager
  • build a dashboard
  • build your reporting
  • you need to integrate other data feeds
  • you still need to interpret data
  • decide what actions to take
  • have a lot of experience of omni-channel
  • you won’t easily be able to see…
Startup Marketing Growth Toolkit

The Dashboard, insights and actions your startup needs.

For a startup marketing spend is often a large percentage of business spend. Our team has years of experience. Not just in marketing and sales, but in business growth and concentrating on those things that grow a business from a customer perspective. Traffic, Channels, Spend, pulling the levers that make a difference.

The primary aim of a dashboard is to get you to ask questions and take action.
But compiling a dashboard for a startup is time consuming, expensive, iterative and often ends up very bulky and difficult to interpret and action.
We’ve done the hard work. We don’t just build dashboards, we interpret what they say and tell you what actions to take in a two way discussion with your team, all for a small monthly fee. When you sign up with us you get us, not a junior team.

Our service provides more informative startup marketing dashboards, they’re more cost effective, we analyse, interpret and action better… so you can get on accelerating the growth of your business.

We don’t just go and build a dashboard from templates.

We talk to you about your business, opportunity and aspirations, we’re business people with 20+ years of marketing, sales and digital ‘real world’ multi channel experience.

We build the dashboard based using our knowledge and experience of ‘the one thing’ you need to focus on month on month, not everything, that’s how growth works. Knock down those dominoes. 

  • No bullshit
  • Prioritised actions
  • Curated intelligence
  • Not just another dashboard!
Devices

Which devices drive most traffic and conversion.

Book a 30 min Zoom call
Content Marketing

Which of my content is most engaging and drives conversion.

Book a 30 min Zoom call
Campaigns

Which campaigns are the highest traffic drivers

Book a 30 min Zoom call
Benchmarks & Quickwins

What benchmarks should I be using/creating?

Book a 30 min Zoom call

How is your service different to me just using Google Analytics or a SaaS self-build dashboard?.

Crank assisted us with an analysis and recommendations of our lead gen process and audience segmentation in one section of our business. They really understand data and analytics and the connection of lead to sale data flow and analysis. They worked with the team in the UK and US as well as external suppliers and are a pleasure to work with.

CraigGlobal VP Digital Marketing & Brand

I could not have been happier with the service from weareCrank. They dug straight into the heart of our data and we were astonished with the number of insights they unearthed. It is especially refreshing to find someone who can provide true, actionable insight, not just a list of statistics. We have come away with a shopping list of actions to take, prioritised against our business objectives - a neat "to do" list with clear financial values against each one - the kind of analysis that is invaluable for a busy team. Plus, they're a real pleasure to deal with at every step

JudeHead of Marketing

We're extremely grateful not just for the hard work, but for the fascinating insights that came out of it. 13 years into our journey it's very rare that anyone tells us to try anything we haven't already tried, but we came out of your meeting with a number of activities that, if actioned correctly, we can envisage showing a marked improvement in our sales.

AdamCo founder

Conversion rate optimisation was a massive opportunity for us as a new start up but the problem we faced was where do we start. Then we partnered with weareCrank and bingo, we could immediately see the levers to pull to shift the needle. The partnership made an immediate and positive impact to our bottom line, I would definitely recommend them.

AlexCMO

Crank came in to help turbo charge our data proposition and offering. We were incredibly impressed by how quickly they got under the skin of our business. They were very collaborative in the way they approached the brief and gave us a great balance of new and innovative thinking and the feeling we were building the plan together. The final recommendations were insightful and clear, but they also gave as an actionable plan to deliver. Thank You Crank.

FionaCEO
Ideal for startups with £1m+ investment

Growing

Includes definition of KPIs, Google Analytics (GA) health check and aggregation of Google Analytics data source, dashboard build and access, monthly analysis, monthly 1 hour call, associated action plan.

£2000/mo

 

Ideal for startups with £3m+ investment

Growing fast

Includes definition of KPIs, Google Analytics (GA) health check and aggregation of GA and other social data sources, dashboard build and access, monthly analysis, monthly 1 hour call, associated action plan.

£3500/mo

 

Typically what a startup spends developing a dashboard

112

build time

40

min. salary

95

monthly SaaS fees

Turning challenges into informed dashboards and actions

AR mobile app platform startup

CHALLENGE
Understand where to focus across both website, app including ad revenue to better understand growth in user and revenue

TASK
Consolidated app, website and advertising data to build a single view of all activity to highlight where there was opportunity for growth and stopping poor performing marketing activity.

OUTCOME
Ongoing.

Social app startup

CHALLENGE
Understand where to focus across both website and app to know the right time to turn on monetisation

TASK
Consolidated app, website and advertising data to build a single view of all activity to highlight where there was opportunity for growth and stopping poor performing marketing activity.

OUTCOME
Identified user growth, reduced cost per acquisition (from £xx to £xx) and content and campaigns to growth and retention new users.

B2B lead gen startup

CHALLENGE
Understand lead to sale process and show this to a number of groups with different requirements.

TASK
<insert copy>.

OUTCOME

Let's talk about the dashboard you need.